Real clinics.Real numbers.

Justin knew digital marketing mattered. He just did not know where to start, and in his words he felt overwhelmed by it all. A little doing it himself was as far as it got, and it cost him time and, more so, enquiries. He had known Pete for many years, and hearing him on the Clinic Mastery podcast was the final push. We took on his Google Ads, landing pages and conversion tracking, and explained it as we went. By Justin's count, Achieve Podiatry went from 5 to 7 new patient enquiries a week to 10 to 15, on under $1,000 a month in ad spend.

Justin SmithDirector, Achieve Podiatry

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Ben already had Google Ads running when we met. An agency looked after them, and in his words it was going ok. What he did not have was feedback. Minimal to none, so he was not really sure what was going on with it, and it was costing him some money because they weren't as efficient. He moved the account to Clinic Mastery because Pete knows physiotherapy and allied health as well as marketing. More than two years on, his books sit at a steady flow, and the ads are an area of the business he does not have to worry about.

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Before we met, Completely Aligned had no real system for new patients from ads. Reena had already paid an osteo led Google Ads agency and got a poor return, ads that didn't sound like her, and a tracking system that ate her time. Her team was growing, the new clinicians needed patients who weren't specifically after her, and she was buried doing everything else. So Pete built the Google Ads, the landing pages and the conversion tracking, and has run them for more than 2 years. By Reena's count, new patient enquiries from Google went from 0 a week to 4 to 5, on under $1,000 a month. When she stepped away from the business for 6 months, the ads kept running like they were his own.

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Marketing at Wyndham Osteopathy was minimal, and deliberately so. Word of mouth was strong, and local GPs sent around 75 percent of referrals by Brett's estimate, most of them on EPC and care plan referrals that often stopped once the referral consultations were done. With two new practitioners just taken on, he wanted every avenue for new patients explored, without spending his own time on a trial and error exercise. So Pete took over Google Ads, the clinic's first paid advertising ever. By Brett's count, new patients from Google searches went from 2 to 3 a week to 5 to 6, on $1,000 to $2,500 a month in ad spend. The books sit at a steady flow, the referral mix is more balanced, and the ads have become almost set and forget.

Brett ClementsDirector and Principal Osteopath, Wyndham Osteopathy

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Daniel thought Google Ads was going well. An agency looked after it at $4,000 plus GST a month, organic social included, and it was still the clinic's largest referral source. Then Peter completed his analysis and discovered quite a few flaws, including clearly showing the account was managed offshore, not by who Daniel was paying. We mapped the key campaigns, discussed goals, expected leads return and budget, then added the new remedial massage service. Enquiries held at 8 a week through the switch, Daniel's count, on $1,000 to $2,500 a month in ad spend. What changed is what sits behind that number: conversions tracked properly, real data every month, and less time spent worrying about it.

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Before Clinic Mastery, marketing at MDMH Clinic ran through an overseas company at about $800 a month, plus the cost of the ads themselves, and Tinashe couldn't say what any of it was producing. The clinic had tried doing it themselves, tried the overseas company, and tried doing nothing. We rebuilt Google Ads for an Australian psychology clinic and wired in conversion tracking. The wording in the ads is more polished and targeted now, and how potential clients find the clinic seems clearer, Tinashe's words. The books sit at early days, on under $1,000 a month in ad spend. And the part that matters most personally: Tinashe doesn't have to do it.

Tinashe DuneDirector, MDMH Clinic

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Ask Jasmine what the marketing at Physio Group South West looked like before and she answers with a question: what marketing? A previous provider ran ad hoc Google ads at probably $800 a month, COVID cut them, and being regional, the clinic never picked them up again. Collie was never short of clients, but Jasmine knew the clinic was probably missing out on them, and she had no way to influence the number either way. That was the tipping point: she wanted a lever to pull. We took on the Google Ads, kept the spend under $1,000 a month, and put a report in front of her every month without being chased. By her count the books sit at a steady flow, 32 new clients a week, and the whole channel runs without her splitting her brain towards it.

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Troy was running the Google Ads at Langwarrin Family Chiropractic himself, and the more he learnt, the more he realised the ads were not creating as many new clients as Google was telling him. His maths put it at $1,000 a month for 4 to 6 new clients, up to $250 or more per lead. Hearing Peter Flynn on the GYC podcast settled it: he could spend the time learning all of it himself, or hand it to professionals and keep his hours for the clinic. We cleaned up the Google Ads account so he could see where the money went, eliminated the waste, and built landing pages for the campaigns to land on. By Troy's count, new patient enquiries went from 1 to 2 a week to 2 to 4, the books are growing, and the team is happier with more consistent new clients each month. His summary of the best part: knowing they were not donating money to Google.

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Marketing at A Speechie Speech Pathology ran in house, squeezed around running the clinic. The reputation was strong and referrals kept coming, but when Adil and the team decided to build a Telehealth branch supporting families nationally, referral marketing was never going to launch it. We rebuilt Google Ads, built landing pages and wired in conversion tracking, and helped turn the Telehealth idea into a practical client acquisition strategy. By Adil's count, new patient enquiries went from 1 to 3 a week to 5 to 7, and the Telehealth branch got built. The books sit at a steady flow. What surprised Adil most was how much the guesswork and the mental load left.

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Scott is a speech therapist, not an advertising agency, his words, and marketing at Eastern Therapy Hub ran however he saw fit. As the clinic branched into psychology, occupational therapy, music therapy, art therapy and counselling, he tried an ad board in a shopping centre car park, dabbled in Facebook ads, and settled on Google Ads as the best fit for an allied health clinic. The traction was half decent, the return was not, and by his own read the ads were costing more than they generated. We took over the Google Ads and wired in conversion tracking. By Scott's count, new patient enquiries went from 5 a week to 15, on $1,000 to $2,500 a month in ad spend. The books sit at a steady flow, psychology went from struggling for referrals to much better, his words, and the surprise was the weight it took off his mind.

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Steve had someone doing his Google AdWords before we met. The budget was managed at around $600 to $700 a month, the person running it cost another $200 to $300, and Steve says he is not sure how well it was working at the time. When he joined Clinic Mastery, moving the ads across to Pete felt like the obvious choice, because that is where he saw one of Pete's main strengths. We took the campaign over, changed it, and stayed focused on finding the right keywords and the right campaign to grow the business. By Steve's count, new patient enquiries went from 3 to 5 a week to 8 to 10, on under $1,000 a month in ad spend. The books are growing, and some of the pressure has come off.

Steve FelsherDirector, PhysXrehab

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Annabel had been through two agencies that promised the world, and she found herself constantly logging into the Google Ads account to fix their campaigns herself. Then she ran it herself, and keeping up with the constant changes and updates quickly became unmanageable. We took over the Google Ads, gave her a realistic timeframe instead of promising the world, and by her account we have not missed the mark since. New patient enquiries went from 3 a week to 8 to 10, Annabel's count, on $1,000 to $2,500 a month in ad spend. The books are growing, she has hired another physio, and the only check she does now is Pete's monthly report.

Annabel WallaceDirector and Chiropractor, Maylands Healthcare Hub

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Rob had been burnt before we ever spoke. One agency farmed clicks without many conversions, a second marketer had no time, and doing it alone meant tinkering in the dark while ad spend crept up to about 15 percent of revenue. So the ads came to us, starting with an audit of where things stood. Six to twelve months in, Rob's count says a similar flow of brand new clients, 25.6 a week across the two clinics against 28 before, on less ad spend. The back end is tidied up for tracking and testing, the books show a steady flow, and Rob still calls it early days.

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Effect Exercise & Rehabilitation was an exercise physiology only clinic, and Jack was hiring their first physiotherapist. The new clinician was experienced, and the books needed filling from the first week. The Google Ads before then were self taught and small: a few conversions a month at best, with no way to tell whether a click ever became a client. We started with a video call over the existing account, rebuilt Google Ads, and wired in conversion tracking. By Jack's count, new patient enquiries went from 1 to 2 a week to 5 to 10, on under $1,000 a month in ad spend. The new physio is fully booked with a steady flow of clients week to week, a lot of them from Google Ads, and one more burden is off Jack's plate.

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Marketing at Swan Physio was listless at best, and that is Cody's own description. A few Google ads ran, nobody tracked whether the money brought anything back, and that was about the whole effort. We ran Google Ads and Meta Ads together and made every client from the marketing visible. Now Cody can see directly which clients came from it, and work backwards from those numbers to whether the spend is economical. The books are growing, and the ad spend has become a dial: turned down in the really busy patches, cranked up when a new physio needs a full diary.

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Gary is upfront that Google Ads is not his strong point, so Equilibrium Sports and Spinal always had someone looking after it. The last company felt like it was going through the motions, and the monthly report kept describing a clinic he could not see in the diary. After years inside the Clinic Mastery community, he moved the ads to Pete. We took over the Google Ads and built landing pages for the campaigns to land on. The gap between the diary and the report is smaller now, still not perfect, in his words, and the numbers mean more. The books are growing on under $1,000 a month in ad spend, and Google Ads is no longer a stress.

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Marketing at Move Into Gear Exercise Physiology was non existent, and that is Tristan's own word for it, aside from some passive social media posts. He had very briefly run Google Ads himself, got no results, and lost hours of his week that felt wasted. He reached out to Clinic Mastery wanting to grow new client numbers, and they connected him with Pete. His description of the work since is the one every busy director wants: very seamless and easy, set and forget. By Tristan's count, new patient enquiries went from 2 to 3 a week to 4 to 5, on under $1,000 a month in ad spend. The books are growing, and the clinic no longer stresses about where new clients come from.

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Stan came to us already good at one channel. His Meta ads were making good content and getting good leads, mostly for the coaching side of Santé Health. Google was the opposite: not good at all, in his words, and no one could really find the clinic there, even after two agencies had been through. We built Google Ads and landing pages, the pages he calls so good, way more efficient and to the point. By Stan's count, new patient enquiries went from 1 a week to 3, on under $1,000 a month in ad spend. The books are growing, and he has a fair few hours a week back.

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Vicky was getting burned out, and new clients were the potential bulk of the business she was struggling to reach. Newspapers, flier drops, Spotify and social media had taken money, time and sleep, without many bookings to show for it. One of her Clinic Mastery mentors, Damien, recommended a call with Pete, and cost nearly stopped her going ahead. We built Google Ads and wired in conversion tracking, and by Vicky's count new patient enquiries went from 5 a week to 10 to 12. She hired a graduate clinician, opened more days at other sites, and the clinic now runs across 6 days a week instead of 3. The books sit at a steady flow, on $1,000 to $2,500 a month in ad spend.

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Tim could see the input and the output on every part of Equip Physiotherapy except one. Paid marketing was, in his words, this hazy mystery: a Google campaign he'd set up himself, occasional Meta ads, clicks he could see and no way to tie any of it to new bookings. We rebuilt Google Ads, built landing pages and wired in conversion tracking, and Pete explained how each piece would show its effect on the goal that mattered, new clients in the books. By Tim's count, new clients went from 7 to 9 a week to 12 to 17, on $1,000 to $2,500 a month in ad spend. The books now sit at a waitlist or booked out. The part that surprised him is how steady above expectation the bookings are, week on week.

Tim CathersDirector, Equip Physiotherapy

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Travis had done the rounds before Pete: an SEO audit he actioned himself, then a good agency, and each one lifted Pathways Physiotherapy to a new level before the numbers went flat. The last plateau held for 12 months, and he wondered whether that was all Google Ads could do for the clinic. A chat with Pete found clear opportunities instead. We rebuilt Google Ads, built landing pages and wired in conversion tracking, with a report every month naming what worked and what did not. By Travis's count, bookings went from 21 a month to 26 and are still going up, with referrals from Google up a good 25 percent, on $1,000 to $2,500 a month in ad spend. Almost two years in, the books sit at a steady flow and the numbers have not plateaued yet.

Travis KluckhennDirector, Pathways Physiotherapy

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Mary set up a Google Ads campaign herself four years ago and never changed it. It ran at about $350 a month and, in her words, was not benefiting the clinic at all. Enquiries came from GP referrers and word of mouth, and the quiet patches had her struggling to keep the business afloat. We rebuilt Google Ads, built landing pages and wired in conversion tracking. By Mary's count, new patient enquiries went from 3 a week to 13, on under $1,000 a month in ad spend. She hired two of her first employees, their caseloads filled, and the books now sit at a steady flow.

Mary HabibDirector and Principal Psychologist, Safe House Psychology

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Brenton had tried running ads himself and cycled through a few agencies, and neither got any real cut through. Some months a couple of thousand dollars went to campaigns delivering very few, very poor quality clients, in his words. Since Pete took over, Brenton puts it at over 300 respondents booked in over the last year or two, on $1,000 to $2,500 a month in ad spend. New patient enquiries in a typical week went from 20 to 30 to 40 to 50, his count. The books sit at a steady flow, and the clinic has kept expanding while targeting the type of patients it wants to see.

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Three Pillar Health had been through two agencies for SEO and Google Ads, one local to Brisbane and one offshore, found through Fiverr. The first had cost per conversion at about $90. The second got it to around $30, but the scoping call with Pete found the negative keyword setup was wrong, and people who were already searching for the clinic were showing up in the ads. We rebuilt Google Ads so a conversion means a genuinely new patient, and the number Zachary reads now is one he trusts. By his count, new patient enquiries went from 5 a week to anywhere between 5 and 15, on under $1,000 a month in ad spend. The books are growing, the team is consistently busier, and a new website is being built alongside it.

Zachary CronkDirector and Principal Physiotherapist, Three Pillar Health

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Marketing at 4D Health and Performance barely existed. David had thrown together a quick Google campaign at $20 a day, with no way to track a lead, and it slid onto the too hard list. We rebuilt Google Ads, built landing pages and wired up conversion tracking, with the ads rolling within a week. By David's count, new patient enquiries went from 10 to 15 a week to 20 to 30. Word of mouth held steady while Google and social referrals grew, with the ad spend still sitting under $1,000 a month.

David Abi-ArrageDirector, 4D Health and Performance

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