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Google Ads, Meta Ads and websites for Sydney clinics, aimed at your suburbs rather than the whole city.
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Perth clinics
Healthcare marketing in Perth, by clinic owners.
Google Ads, Meta Ads and websites for Perth clinics, built around how Perth patients pick a clinic and around FIFO rosters.
Perth is a long way from everyone else, and its clinics can't just copy what works in Sydney. The market is smaller, patients stay loyal once they find a clinic they like, and fewer clinics are competing for the same searches. The clinics that do well here tune the east coast approach rather than borrowing it whole.
Perth, WA
Metro population 2.3 million
Google Ads cost per booking
$80 to $120
Meta Ads cost per booking
$50 to $75
Real ranges. Real catchments. Local clinic owners.
The Perth market
What makes Perth different.
Perth's population sits close to the city. Around four in five people live within about 40 km of the CBD, so a clinic here can reach further than a Sydney clinic without paying for people who will never come. A 12 km radius in Perth is not the waste it would be in Sydney.
The mining workforce changes how people book. Fly in, fly out workers make up a real share of musculoskeletal and mental health demand, and they book differently from someone in an office job. Their weeks are odd, their treatment is often paid by workers compensation or an employer, and once they find a clinic that fits their roster they stay with it.
Fewer clinics compete for each search in Perth than in Sydney or Melbourne. In the accounts we run here, that shows up as a lower cost per click and a lower cost per new patient for the same profession. The thing holding a Perth clinic back is rarely the budget. It is the creative and the targeting.
Perth's shape is the easiest of any city to target. The suburbs run in a long line along the coast from Yanchep in the north to Mandurah in the south, with the Swan River splitting the inner suburbs. People travel up and down that line far more readily than they travel inland or across the river, so a Perth catchment is usually long and thin rather than a circle.
Referrals mostly come from three hospital areas. Nedlands, where Sir Charles Gairdner and the Perth Children's Hospital sit beside UWA. Murdoch, with Fiona Stanley and St John of God Murdoch together. And Joondalup in the north. Clinics near those three see more post surgical and specialist referred work than clinics further out.
Most of the growth is at the two ends. North through Alkimos, Yanchep and Butler. South through Baldivis, Golden Bay and Mandurah. In both, the houses have run ahead of the clinics, which is exactly when a modest Google Ads budget does the most work. Inner Perth is the opposite. Subiaco, Nedlands, Mount Lawley and Fremantle are established, well served, and a real fight for share.
FIFO rosters matter for your hours too. A real slice of the patient pool is away for two or three weeks and then home all at once. Clinics that run evening or Saturday appointments, and say so in the ad rather than burying it on a contact page, book these patients at a much better rate. For a FIFO worker the roster, not the price, is usually the thing between them and an appointment.
What new patients cost
Realistic cost per booking ranges in Perth.
These are the ranges a well run campaign should land inside, in this city, in 2026. Outside this range, usually higher, the campaign almost always has a fixable issue: the wrong patients targeted, keywords that are too broad, or a leaky booking page.
Google Ads
$80 to $120
per new patient booking
Perth sits in the middle of the national range, alongside Adelaide and Canberra. Fewer competing clinics keep the cost of a new patient down. The trade off is a smaller pool of people searching.
Meta Ads
$50 to $75
per new patient booking
Facebook and Instagram lead forms usually cost about $25 a lead, and one in two or three of those people book. Fewer advertisers in WA means your ads stay fresh for longer, but a clear first visit offer is still needed. Psychology costs more, around $100 to $150 a client, because psychology clinics don't run offers.
Where we run campaigns
Perth suburbs we work in most.
Perth catchments are more forgiving than the east coast. A 10 to 12 km radius works in most suburbs, as long as it is shaped north to south rather than drawn as a circle.
Inner (West Perth, East Perth, Northbridge)
Western Suburbs (Subiaco, Claremont, Cottesloe, Nedlands)
Northern (Joondalup, Wanneroo, Hillarys)
Coastal (Scarborough, Trigg, North Beach, Sorrento)
Eastern (Mt Lawley, Inglewood, Bayswater)
Southern (Fremantle, South Perth, Applecross)
South Eastern (Cannington, Canning Vale, Thornlie)
Catchment strategy
How we set up targeting in Perth.
Perth runs north to south along the coast, so a circle around your clinic is the wrong shape. Here is how we set it up for a Perth clinic.
Step 01
Go out to 10 or 12 km, but stretch it north and south.
Perth's thinner competition means a wider radius doesn't hurt you the way it does in Sydney. What hurts you is a circle. Stretch the target north and south along the coast, and trim it hard on the inland and ocean edges where the circle covers bush, industrial land or water.
Step 02
Don't count on patients crossing the river.
The Swan splits the inner suburbs and the bridges are the bottleneck. A Subiaco clinic and an Applecross clinic are close on a map and share very few patients. The same goes for crossing the freeway at peak hour. We name the crossings a patient would use, then build the target around the ones that are quick.
Step 03
Split the new suburbs from the established ones.
Alkimos, Yanchep, Butler, Baldivis and Mandurah behave nothing like Subiaco or Fremantle. Newer families, fewer existing clinic relationships, fewer competitors. They deserve their own campaign with a wider area and plainer copy, so their numbers don't get blended into an inner suburb campaign running on completely different economics.
Step 04
Put your hours in the ad, not just on the site.
In a FIFO town, availability is what gets the booking. Evening and Saturday appointments belong in the ad copy and in an extension, not three clicks deep. The person on a two week swing is scanning for a clinic that fits the roster, and most Perth clinics never tell them.
The Perth specialty mix
How each profession does in Perth.
Patient demand, competitive density, and funding mix vary by specialty in every city. Here is what Perth's clinic mix looks like, specialty by specialty.
Physiotherapy
Sports injuries and fly in fly out workers with sore backs and shoulders make up a big share of the work. Workers compensation pays for a lot of it.
Psychology
Mental health demand is strong here, and fly in fly out workers are a large part of it.
Occupational Therapy
Paediatric and NDIS work is the base. Workplace assessments for the mining sector add to it.
Chiropractic
Pain led campaigns do the booking, and fewer clinics compete for each search than on the east coast.
Podiatry
Demand is steady across all age groups, and diabetes foot care runs at about the same level as the other capitals.
Exercise Physiology
Chronic disease management plans are a growing share of the work. In the eastern suburbs, rehab after mining injuries is common.
Speech Pathology
The patient pool is smaller than in the big capitals, and paediatric NDIS work is most of it.
By profession in Perth
Every profession searches differently. So does every Perth suburb.
The Perth market context above applies to every clinic here. What changes profession by profession is which searches book, what a new patient costs to acquire, and where the money leaks. Each page below covers one profession properly.
Google Ads in Perth
- Google Ads for physiotherapists in Perth
- Google Ads for psychologists in Perth
- Google Ads for podiatrists in Perth
- Google Ads for occupational therapists in Perth
- Google Ads for speech pathologists in Perth
- Google Ads for chiropractors in Perth
- Google Ads for exercise physiologists in Perth
- Google Ads for osteopaths in Perth
- Google Ads for remedial massage therapists in Perth
- Google Ads for myotherapists in Perth
- Google Ads for audiologists in Perth
Meta Ads in Perth
Physiotherapy, Psychology, Podiatry, Occupational Therapy, Speech Pathology, Chiropractic, Exercise Physiology, Osteopathy, Remedial Massage, Myotherapy, Audiology.
Clinic websites in Perth
Physiotherapy, Psychology, Podiatry, Occupational Therapy, Speech Pathology, Chiropractic, Exercise Physiology, Osteopathy, Remedial Massage, Myotherapy, Audiology.
WA regulatory and pathway notes
What is different about advertising in WA.
AHPRA's advertising rules are federal and apply identically across every state. The moving parts genuinely specific to WA are around workers compensation and motor accident funding. WA workers compensation is regulated by WorkCover WA. WA CTP cover is provided by the Insurance Commission of Western Australia (ICWA), which is a state owned monopoly insurer rather than a panel of private insurers; having one insurer affects how clinics structure their CTP intake and reporting. Paediatric work requires a Working with Children Check under WA legislation. WA also doesn't observe daylight saving, so during the southern summer Perth is three hours behind Sydney/Melbourne, which affects scheduling for clinics that take interstate referrals.
Ready when you are
We'll show you what your Perth campaign should look like.
Tell us about your clinic, your suburb, and the patients you want more of. We'll come back with a one page plan for your part of Perth: which suburbs to target, which searches to chase, and what 90 days should realistically deliver.
Common questions
What Perth clinic owners ask us most often.
Does the FIFO workforce change how my Perth clinic should run its campaigns?
If you do any musculoskeletal, mental health or chronic pain work, yes. FIFO patients book in short windows around their roster, often pay through workers compensation or an employer, and stay loyal to a clinic that handles the paperwork without fuss. The message that books them is different from the message that books a local office worker. We run them as a separate segment.
Is a new patient really cheaper to win in Perth than in Sydney?
In the accounts we run, yes, for the same profession. The catch is that Perth is a smaller market, so the number of new patients a budget can produce is capped lower than it would be in Sydney. The cost per booking is healthier. The monthly total won't match a Sydney clinic on the same spend.
Should my Perth clinic run different Meta creative from the east coast?
Subtly. Perth audiences respond well to local cues: suburb names, real WA backgrounds, a plain spoken voice. Generic "Australian" creative works here, but creative that obviously looks like Perth works better.
Does the lack of daylight saving affect campaign scheduling?
Perth is two to three hours behind the east coast all year. If you take referrals from east coast specialists or insurers, the scheduling matters more than the ads do. For ad delivery, Google handles the time zone from the searcher's location, so nothing needs changing in the account.
How much does healthcare marketing cost in Perth?
The fee you pay us is the same in Perth as in any other city. What changes is what a new patient costs, and in Perth a well run campaign lands at $80 to $120 on Google Ads and $50 to $75 on Meta for most professions. Massage, myotherapy and osteopathy come in at the cheaper end, psychology, speech pathology and NDIS occupational therapy at the dearer end, and each profession page shows its own national range. Perth's thinner competition tends to put a well run account in the lower half of its range. The trade off is volume, not cost. A smaller market caps how many new patients a budget can produce, no matter how good the account is. On top of ad spend, our Google Ads management is $525 a month with a $795 setup, on a $500 a month minimum media budget.
Do you work with clinics outside the Perth CBD?
Nearly all of them. We run campaigns through the western suburbs at Subiaco, Claremont and Nedlands, the coast from Scarborough up to Sorrento, the north through Joondalup, Wanneroo, Butler and Alkimos, east through Mount Lawley, Inglewood and Bayswater, south through Fremantle, South Perth and Applecross, and down through Baldivis to Mandurah. The two ends of the city are where the cheapest new patients in WA are right now.
Is the northern suburbs market worth targeting from an inner Perth clinic?
Usually not, and it is one of the most common wasted spend patterns we see here. Alkimos to Subiaco is a real commute, and a person with a sore shoulder will not make it twice a week. What does work is the reverse: a clinic already in Joondalup, Butler or Clarkson targeting its own area, where fewer clinics compete and more people arrive every year. If you are inner city and want that market, the answer is a second site or a partner clinic, not a wider radius.
Other cities we work in
Other cities we work in.
Looking for our general approach? See how we run Google Ads for healthcare clinics, or browse every city we cover.