From the team behind the Grow Your Clinic podcast
Are youClinically excellent,butCommercially invisible?
We fix the second one.
Google Ads, Meta Ads and websites for healthcare clinics across Australia, run by clinic owners for clinic owners.
We've run clinics. We know what your cost per new patient should look like, why your Wednesday afternoons are quiet, and which keywords aren't worth a cent of your budget.
ads.google.com / overview
Last 90 days
312 new patient bookings
Physiotherapy · Newcastle
Real client. Real numbers.
Trusted by clinic owners across 11 healthcare specialties
- Physiotherapy
- Occupational Therapy
- Podiatry
- Psychology
- Chiropractic
- Speech Pathology
- Exercise Physiology
- Osteopathy
- Audiology
- Remedial Massage
- Myotherapy
The numbers nobody publishes
What a new patient enquiry costs a clinic.
Off the accounts we run, September 2026. An enquiry only counts when it is genuine: a website call past 30 seconds, an ad call past 60, or a real booking or contact form submission. No link taps, no button clicks, no page views. Most reported numbers count all three, which is why they look so good.
$61
Podiatry
$51 to $83 across the middle half
$85
Psychology
$68 to $103 across the middle half
$86
Osteopathy
$75 to $111 across the middle half
$97
Physiotherapy
$64 to $139 across the middle half
$147
Multi discipline clinics
$97 to $205 across the middle half
$102
Every discipline
$73 to $160 across the middle half
The numbers behind the work
Marketing built on a decade inside allied health.
Every number below is the result of clinic owners trusting us to do the work other agencies cannot. Real growth. Real reach. Real proof that healthcare deep marketing works.
Ad spend managed
Google and Meta budgets running across physio, chiro, psych, podiatry, OT and speech clinics nationally. Rolling 12 months.
See how we think about ad spendClinics transformed
From solo practices in regional towns to multi site groups doing eight figures.
Happy practitioners
Inside the Clinic Mastery community of coaches, members, listeners and event attendees.
Five star reviews
From clinic owners who measure us against their own bottom line.
Podcast episodes
Of conversations with the people building the future of allied health... aired weekly.
Ad spend under management as at October 2026. Community figures from Clinic Mastery.
What we do
Three ways to grow your clinic. All built for healthcare.
How we work
How we work, in four steps.
Generic agencies sell you packages. We sell you outcomes. Here's what happens after you apply.
Strategy that fits your clinic.
We don't run a single template. We build the campaign around your specialty, your catchment, your appointment mix, and the goals you have. Not the goals an agency thinks you should have.
Always on optimisation.
A typical agency logs in to your account weekly. Ours never logs out. We built our own AI agent to watch your campaigns around the clock, paired with regular human review. The moment something shifts, we know. No fortnight of drift. Not vibes.
Reporting you can read in two minutes.
You see the same dashboards we see. Every spend. Every booking. Every dollar. Monthly check ins to walk you through the numbers in plain English.
Industry insider guidance.
Because we've run clinics, we don't just optimise ads. We tell you when your booking page is bleeding leads, when your follow up SMS is the real bottleneck, and when more spend is the wrong answer.
The network effect
Every clinic that joins makes every other clinic better.
A typical agency builds your campaigns in isolation. It guesses. We don't.
We're healthcare clinic owners. We've run our own clinics, worked alongside thousands more inside the Clinic Mastery community, and spent the last decade learning what moves the needle in healthcare marketing. That experience is the foundation. It's not replaceable.
On top of that, we've built our own AI agent. Trained on de-identified ad data from every clinic in the network, it lets us see patterns no agency could spot on their own. Which keywords convert for podiatry. Which headlines outperform for paediatric speech pathology. What times of day deliver the best cost per booking for multi-disciplinary allied health.
The AI doesn't replace our judgment. It sharpens it. It lets us aggregate data at scale, decide faster, and avoid mistakes that other agencies make.
The more clinics in the network, the sharper the work for all of them. The data compounds. Every new clinic makes every existing clinic's results better.
We're not guessing what's working. We're seeing it. That's the gap a generic agency can't close.
De-identified ad data from every clinic in the network feeds into Clinic Mastery AI.
Specialty-specific insights flow back to each clinic.
By Clinic Owners, For Clinic Owners
We know why your
Wednesday
afternoons
are filled with white space.
Most marketing agencies have never sat in a treatment room. We have. That changes how we run your ads, how we write your booking pages, and which leads we don't waste your money chasing.
A generic agency can deliver impressions. We deliver new patients. Because we know the difference between a search that becomes a booking and a search that becomes nothing.
Building Clinics for Good™
We're part of Clinic Mastery, the community of 1,000+ clinics across Australia and beyond. The same people who run the podcast, the academy, and the book are the people running your ads.
No outsourcing to a junior in another country. No handoffs to a media buyer who doesn't know what a referral pad is.
Specialties we work with
Clinic marketing is all we do.
We don't do retail. We don't do real estate. We don't do tradies. Just healthcare. That focus is the reason our work outperforms agencies who'll take any client with a budget.
Physiotherapy
Occupational Therapy
Podiatry
Psychology
Chiropractic
Speech Pathology
Exercise Physiology
Audiology
Remedial Massage
Myotherapy
Case study · Physiotherapy · Sydney, NSW
4D Health and Performance · Inside the first year
Twice the enquiries, on under $1,000 a month
2x
New patient enquiries
From 10 to 15 a week to 20 to 30, David's count
1 week
From starting to ads rolling
His words, not ours
$20
A day, the old campaign
Set and forgotten, with nothing tracked
What clinic owners say about the Clinic Mastery Marketing team
We'd rather show you than tell you.
Pete has been running two separate campaigns for us for two different disciplines and has managed to substantially increase leads, improve lead quality and reduce our overall ad spend all at the same time. It's been really successful for us and we're super grateful for his help.
Zo PerryPsychology & behavioural therapy clinicWe've been using Pete to manage our Google Ads for the past three months, and the results have been outstanding. What used to be a clunky, time-consuming task that cost us a lot of money with poor conversion has now turned into one of our strongest referral sources. Our Google referrals have increased more than 3× since working with Pete.
Kate DeavesChiropractic & exercise physiology clinicPeter's wealth of knowledge, especially in Google Ads, has been instrumental in creating ad campaigns that align with our expansion objectives. Thanks to his support, we have been able to effectively reach and serve our target audience.
Adil TalatSpeech pathology practice ownerGoogle reviewFor me, the digital marketing side of things is very effortful and painful to do at times. So outsourcing that to someone that I know and trust and who gets it has really been helpful. And even seeing in the time that we've worked together how he has evolved and developed how he does things for me has been super helpful.
justin smithAchieve Podiatry · Podiatry · new lambtonClient storyPete provides a high level service that is transparent and delivers results. I would highly recommend him to anyone looking for help with their allied health clinic marketing.
Ben DoyleProactive Physiotherapy Clinic · Physiotherapy · CobramClient storyPete’s single-handedly built my Google Ads into a reliable, consistent source of new patients, without me having to think about it. When I had to step away from the business for 6 months, he kept the Ads running like it was his own. It’s let me expand with confidence, both in staff, locations and going multidisciplinary. If you’re a clinic owner on the fence, just do it. Less stress, more time back, and Pete’s great!
Reena MurrayCompletely Aligned · Osteopathy, Physiotherapy · CamdenClient storyPete has been fantastic to work with. I didn't have the time or expertise to manage Google Ads myself, so having Pete manage our campaigns has made the whole process easy and stress free. He's always available to answer questions, provides clear reporting, and continually optimises the campaigns based on the data. Most importantly, the ads have delivered great results for our business and allowed me to focus on other aspects of running the clinic. I'd highly recommend Pete to anyone considering Google Ads.
Brett ClementsWyndham Osteopathy · Osteopathy · WerribeeClient storyit's a massive support to have someone else do it who knows what they are doing and who genuinely have your best interest at heart leading the way.
Daniel ChichianDC Physiotherapy · Physiotherapy, Remedial Massage · SydneyClient storyIf your time and peace matter then this is an opportunity to have highly skilled hands take the reigns so you can get back to doing what only you can (and love) to do.
Tinashe DuneMDMH Clinic · Psychology · Sydney, NSWClient story
Ready when you are
Morenew patient bookings.Less wasted budget.
Get a free audit. We'll be in touch shortly. No pitch deck. No discovery calls that run an hour and add nothing. Just a real conversation.