Google Ads
Grow YourClinicwith Google Ads That Book Patients.
Catch the patient at the moment they decide to do something about it.
Google Ads sit in front of someone who's already searching for a clinic like yours. The hard part isn't getting clicks. It's getting clicks that turn into bookings. That's the part agencies get wrong when they haven't sat across from a patient. We have.
See the ad for your specialty
Illustration: a Google search for "physiotherapist for shoulder pain near me" with the clinic's ad in the top sponsored spot, above two competitor results.
See the thinking behind one ad
Pick your specialty and the search a patient runs
You will get one real ad, written the way I write them, and the method I used to get there. No campaign structure, no keyword list, no budgets. That part is the work I do with you.
The reason it's not working
Why most clinics give up on Google Ads.
Here's why.
Burning budget on broad keywords.
'Physio' isn't a search. It's a word. A real intent search looks like 'physio for shoulder pain near Gosford'. Agencies that sell clicks haven't done the work to know the difference, so they pay Google for the wrong one.
Sending traffic to a leaky page.
Even great ads die at a bad landing page. If your booking flow is slow or confusing, a lot of that spend is lost before the patient finishes scrolling.
Reports that don't tell you anything.
Impressions. CTR. CPM. None of them tell you what you want to know: how many new patients walked in this month, and what each one cost.
Real clients. Real numbers.
The clinics that stuck with it booked these.
Every number below is a real client Google Ads account over the last 90 days. Specialty and city only, no clinic names.
Last 90 days
312
new patient bookings
Physiotherapy · Newcastle
Last 90 days
300
new patient bookings
Chiropractic · 4-location chain
Last 90 days
112
new patient bookings
Podiatry · Melbourne
Last 90 days
52
new patient bookings
Multi-disciplinary allied health · Sydney
See it in your own account
Don't take our word for it. Check your own numbers.
What is a new patient really worth to you?
The Clinic Growth Diagnostic shows your real cost per booking ceiling and the single biggest leak in your funnel, with what fixing it is worth a year.
Find my leak →Is your account counting real bookings, or noise?
The Conversion Tracking Truth Check tells you in six questions whether the cost per booking you see is even real, and the one thing to fix first.
Check my tracking →How we work
The four steps we run for every clinic.
Same process for every clinic, tuned to your specialty and catchment.
Strategy that fits your clinic.
We look at your appointment mix, your average new patient value, your geographic catchment, and your booking flow. Then we build a campaign around what we find. Not a template.
Always on optimisation.
A typical agency dips into your account once a fortnight. Ours never dips out. We built our own AI agent to watch your campaigns around the clock, paired with regular human review. The moment something shifts, we know.
Reporting you can read in two minutes.
You see the same dashboards we see. Spend, bookings, cost-per-booking, return on ad spend. Monthly check-ins to walk you through the numbers in plain English.
Industry insider guidance.
Because we've run clinics, we don't just optimise ads. We tell you when your booking page is the bottleneck, when your front desk is letting leads slip, and when more spend is the wrong answer.
What changes
What a Google Ads campaign should deliver for your clinic.
More new patients.
Not more leads. Not more clicks. Patients who walk through the door, with bookings backed up.
An optimised marketing budget.
Less waste. Spend that's pointed at the highest-value searches, not whatever's cheapest.
Brand authority in your area.
Showing up first when your patients search builds trust before the first appointment.
Reduced decision fatigue.
You get the dashboard, the call, and the recommendations. We do the rest.
The numbers nobody publishes
What a new patient enquiry costs.
Off the accounts we run, September 2026. An enquiry only counts when it is genuine: a website call past 30 seconds, an ad call past 60, or a real booking or contact form submission. No link taps, no button clicks, no page views.
$102
median cost of one new patient enquiry, September 2026
$73 to $160
lower quarter to upper quarter
$891
what one new patient is typically worth, at $149 across 6 visits
Pricing
Simple, upfront pricing.
No hidden fees. No long contracts. Pay for the work, pay for the spend, get the results.
ROI calculator
See your return before you spend a cent.
What the patient pays you per visit
Average number of visits per patient
Your media budget, separate from management fees
Select your specialty above to see your numbers.
Google Ads
Monthly management
$525/mo
+ GST + 15% of ad spend
One off setup
$795
+ GST
What's in the setup
- Strategy session
- A clear, defined Google Ads marketing strategy
- Conversion tracking installed
- Keyword research
- Full campaign build
- Everything wired up and working before launch
Ongoing, every week
- In your account every 24 to 48 hours
- Measuring, refining, optimising
- Constant split testing. Always trying to beat our best ad.
- Monthly reporting in plain English
- Pete in the account, not a junior or overseas VA
Min. ad budget: $500/mo
Get my free Google Ads auditWhat clinic owners say about our Google Ads work
What clinic owners say about working with us.
We've been working with Peter Flynn for our Google Ads, and having worked with other Google Ads people before, Peter is head and shoulders above in terms of communication and attention to detail. His monthly video summaries analysing our ads, and detailing what he's doing to constantly optimise them. Highly recommend.
I've worked with other Google Ads managers in the past, and what sets Peter apart is his communication, constantly keeping us in the loop with how our ads are going, and showing us what he's doing to constantly optimise them.
We've worked with Pete in the digital promotions portion of the business. He has been unreal, excellent fast results, easy to deal with and great fella!
Common questions
The questions clinic owners ask us.
How fast will I see results?
I'm already running ads. Can I keep them?
What's a realistic monthly ad budget?
Do you lock me in?
Why are you better than a generic marketing agency?
Will Pete run my ads, or a junior?
Ready when you are
We'll find the leak before we ask you to spend more.
Tell us about your clinic. We'll look at your current campaigns or your starting point, and tell you exactly what we'd do first. No pitch deck. No long pitch.
Who we do this for
One industry, a different playbook for each profession. Each page covers the searches that book, what a new patient costs to acquire, and where the money leaks.
- Google Ads for physiotherapists
- Google Ads for psychologists
- Google Ads for podiatrists
- Google Ads for occupational therapists
- Google Ads for speech pathologists
- Google Ads for chiropractors
- Google Ads for exercise physiologists
- Google Ads for osteopaths
- Google Ads for remedial massage clinics
- Google Ads for myotherapists
- Google Ads for audiologists
Where we work
We run Google Ads for clinics in every major Australian city. Each city guide covers local cost per booking ranges, catchment patterns, and the specialty mix we see there: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Hobart. Or browse every city we cover.