Google Ads · Myotherapy

Google Ads forMyotherapyClinics.

Google Ads for myotherapists, built for a profession most patients have never heard of. We catch the pain search, not the profession search, and we measure the bookings.

Myotherapy has an awareness problem on Google. The patients who would benefit from myotherapy mostly don't know the word. They search 'remedial massage' when they need myo. They search 'trigger point therapy' or 'chronic pain massage' or 'dry needling [suburb]'. The campaigns that work for myotherapists accept this. They bid on the words patients use, not just the word 'myotherapy'. They use the landing page to do the education the search query couldn't. The booking happens once the patient understands myotherapy is exactly what they were trying to describe.

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What myotherapy patients search

Patients don't search 'myotherapy'. They search the symptom or the technique.

Most patients who would benefit from myotherapy don't know the word. They search around it. The pain. The technique. The location. We build the campaign for those searches, then use the landing page to explain that this is what they were looking for.

myotherapist near me

myotherapy [suburb]

trigger point therapy [suburb]

chronic pain myotherapy

myotherapy headache

dry needling [suburb]

deep tissue chronic pain

Patients Google the problem, not the solution. They have chronic shoulder pain that hasn't responded to passive treatment. They have headaches that nobody's properly worked up. They've heard of dry needling and they want to find someone qualified. We build campaigns that capture all three search types, then your landing pages join the dots: this is myotherapy, this is who it's for, and yes you're in the right place.

See the thinking behind one ad

Pick your specialty and the search a patient runs

You will get one real ad, written the way I write them, and the method I used to get there. No campaign structure, no keyword list, no budgets. That part is the work I do with you.

Where agencies go wrong

Nobody searches for a myotherapist. They search for the pain.

Spend a year inside Google Ads accounts run by myotherapists and the same mistakes show up almost every time.

The first mistake is bidding only on 'myotherapy' and 'myotherapist'. The volume is small, the cost per click is competitive, and the patients who do search those exact words are often already existing myo patients moving clinic. The agency reports tight cost per click numbers and almost no growth. The clinic owner is told Google doesn't work for myotherapy. It works fine. The keywords were too narrow.

The second mistake is ignoring 'remedial massage' as a related search. A meaningful share of patients searching 'remedial massage' for a chronic, complex issue need myo. Other agencies won't bid in that space because they can't tell the difference. We can. We use the landing page to qualify. If the patient just wants a 60 minute relaxation booking, they'll bounce. If they have a chronic issue, they'll discover myotherapy is what they were trying to describe.

The third is ignoring geography. Myotherapy is concentrated in Victoria. The search volume in NSW or QLD is much thinner, and the campaigns need to be built differently in those markets. Pretending they're the same wastes budget.

Patients Google the problem, not the solution. The campaign has to meet them where they search.

How we run it

How we run Google Ads for myotherapy clinics.

Same four steps every clinic gets, sharpened for myotherapy.

Audit your ideal client list against Google reality.

Every myotherapy clinic has an ideal mix. Chronic pain clients. Headaches and TMJ. Sports injuries. Repetitive strain. Some of those arrive via physio referral or word of mouth. The Google Ads campaign focuses on the patients who actively search, especially the ones who don't yet know myotherapy is the right answer. Education led targeting.

Build keyword groups around symptoms, techniques, and the word itself.

Three layers. Layer one is the bare 'myotherapy [suburb]' keyword for the patients who already know what they want. Layer two is the symptom queries: chronic shoulder pain, headache, jaw, repetitive strain. Layer three is the technique queries: dry needling, trigger point therapy, deep tissue chronic pain. Each gets its own ad copy and landing page section.

Use the landing page to do the education.

The patient searching 'chronic shoulder pain treatment' lands on a page that explains the myotherapy approach to their issue, what it is, and how it differs from a standard remedial massage. The booking happens after the patient connects the dots. The ad does the click. The landing page does the conversion.

We report on bookings. Not clicks.

The dashboard tells you what each new myotherapy patient costs you, broken down by which search type brought them in. That's the only number that matters. Click through rate doesn't pay your rent. Bookings do.

Field notes

What we see in myotherapy accounts

Myotherapy is a Victorian word for a national problem: the patient has a sore neck and does not know what to call the person who fixes it. A new patient costs $50 to $90 to acquire and returns around six times. Inside Victoria the campaign can bid on myotherapy by name. Outside it, the account that works is a pain campaign that happens to be answered by a myotherapist, with remedial massage searches let in deliberately and the spa traffic kept out.

The mistake we undo most often is a campaign that explains what myotherapy is. Google is not where people learn a new word. It is where they type the old one, and the ad that says neck pain books more than the ad that says myotherapy.

Most of your future patients don't know the word yet.

Myotherapy has an awareness problem on Google. Bid only on 'myotherapy' and the volume is thin. The biggest pool of patients who'd benefit from your work are searching the symptom or the technique, not the profession. The campaign captures all three layers. The landing page does the education the search query couldn't.

Knows the word

Tier 01

"myotherapy [suburb]""myotherapist near me"

Patients who already know what myotherapy is. Often returning patients moving clinic. Smallest pool, sharpest intent. Other agencies bid only here, then report that Google doesn't work for myo.

Knows the technique

Tier 02

"dry needling [suburb]""trigger point therapy""cupping for chronic pain"

Patients who've heard of a specific technique a myotherapist uses, and want someone qualified. Useful, growing pool. Convert well when the landing page joins the dots.

Has the problem, doesn't know the answer

Tier 03

"chronic shoulder pain""persistent headache massage""deep tissue chronic pain""remedial massage [suburb]" with chronic pain intent

By far the largest pool. Patients with chronic, complex issues that haven't responded to passive treatment. They don't know myotherapy is the right answer yet. The landing page does that work.

Geography matters here. Myotherapy awareness is concentrated in Victoria. In NSW or QLD the bottom layer carries even more of the campaign. We'll tell you that before we set the budget.

The economics

You're paying for the education as well as the click.

Myotherapy acquisition costs sit low, but the band is wide, and the reason is unusual. In every other specialty you pay for intent. In myotherapy you're also paying to teach the patient what you do.

Cost to acquire a new patient

$50 to $90

Low, but the widest band relative to its size in allied health. Geography moves it most.

Typical treatment fee

$114

The default we model on for an Australian myotherapy treatment.

Treatments per patient

Around 6

Chronic presentations run in a plan, usually several treatments then a maintenance cadence.

The chronic pain patient is the one worth buying. Somebody with a shoulder that hasn't settled in eight months, or headaches nobody has properly worked up, does not come once. They run a treatment plan and then settle into a maintenance rhythm, which is where the six treatment average comes from and where the return sits. At $70 to acquire against a $114 treatment, that patient pays for themselves on day one and funds the clinic for a year.

Geography is the single biggest lever on the number. Victorian myotherapists can bid on the word itself because patients know it, which pulls acquisition toward $50. In New South Wales or Queensland the word carries much thinner volume, the campaign has to buy symptom and technique searches instead, and the landing page has to do the explaining. That work costs money, and it's why interstate accounts sit nearer $90 or above.

Which is why we tell myotherapists to judge the account on rebook rate rather than first bookings. An education led campaign brings in patients who didn't know what myotherapy was an hour earlier. Some of them were never going to be a fit. The ones who are tend to stay for years, and that's the number the platform will never show you.

The numbers nobody publishes

What a new patient enquiry costs a myotherapy clinic.

We do not publish tracked figures for myotherapy clinics yet, so this is the band we hold those accounts to. It is a standard we set, and every row on the benchmarks page names which of the two it is.

$70

middle of the band we hold those accounts to

$50 to $90

bottom to top of the band

$684

what one new patient is typically worth, at $114 across 6 visits

See where myotherapy sits against every other discipline

What good looks like

What a healthy myotherapy Google Ads account looks like.

A healthy myotherapy Google Ads account in Australia costs $50 to $90 per new patient booking. The range is wider than most allied health because the awareness problem is wider, and good landing page education does a lot of the heavy lifting. We've seen Victorian clinics with strong condition led pages book new myo patients for under $50. We've seen interstate clinics paying past $130 because the search volume isn't there to support a tight cost per acquisition. Geography matters in myotherapy. We say that before we set the budget. That's the lens we run every account through.

Pricing

Management is $525 a month plus GST and 15 percent of ad spend, with a one off setup of $795 plus GST. No lock in, and the account is yours. See the full pricing breakdown.

Written by Pete Flynn, physiotherapist. One of the owners of Clinic Mastery and Physio Fit Adelaide.

About Pete

Common questions

The questions clinic owners ask us.

How much do Google Ads cost for myotherapists?

Ad spend from $500 a month plus our management fee, with a cost to acquire a new patient of $50 to $90. Victorian clinics land at the bottom of that band because awareness of the modality is already there. Interstate clinics land at the top, because the campaign and the landing page have to explain what myotherapy is before anyone books. We'll tell you which end of the band your catchment sits at before you commit a dollar.

Do Google Ads work for myotherapy clinics?

Yes, provided the keyword set is wider than the word myotherapy. Bidding only on myotherapy and myotherapist gets you a small pool of patients who mostly already have a myotherapist, which is why so many myotherapists have been told the channel doesn't work for them. It does. The volume sits in the symptom searches and the technique searches like dry needling and trigger point therapy, with the landing page doing the job of joining the dots.

Should we bid on 'remedial massage' searches if we're a myotherapy clinic?

Selectively, yes. A meaningful share of patients who search 'remedial massage' for a chronic, unresolved issue need myotherapy. The trick is not bidding on the broad relaxation leaning queries, but only on the ones with chronic pain, condition led, or therapeutic intent. Then the landing page does the work of explaining that what they really need is myo. Done well, this captures patients other myotherapy clinics never see.

We're not in Victoria. Does Google Ads still make sense for myotherapy?

Sometimes, but the economics are tighter. The search volume for 'myotherapy' is concentrated in Victoria. In NSW or QLD, you're working with a smaller pool of patients who already know the word. We'd lean harder on technique led searches like 'dry needling' or condition led searches like 'chronic muscular pain' to compensate. We'll tell you whether it's the right channel for your catchment before we set the budget.

Do you lock me in?

No. We have a 30 day notice period and that's it. We don't believe in 12 month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

How fast will I see results?

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

Ready when you are

See which searches a myotherapy clinic can win.

Tell us about your myotherapy clinic. Which conditions you focus on, which techniques you specialise in. We'll come back with a one page plan: which searches we'd target, how we'd handle the awareness gap, and what 90 days of Google Ads should realistically deliver for a clinic your size. No pitch deck. No one hour discovery calls that add no value whatsoever.

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Other services for Myotherapy clinics

This page is the myotherapy playbook. The general approach is on the Google Ads for healthcare clinics page.

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