Clinic Mastery Marketing

Google Ads · Myotherapy

Google Ads forMyotherapyClinics.

Built by clinic owners. Targeting the chronic-pain patients who don't yet know myotherapy is what they need. Measured in real bookings, not clicks.

Myotherapy has an awareness problem on Google. The patients who would benefit from myotherapy mostly don't know the word. They search 'remedial massage' when they actually need myo. They search 'trigger point therapy' or 'chronic pain massage' or 'dry needling [suburb]'. The campaigns that work for myotherapy clinics accept this. They bid on the words patients actually use, not just the word 'myotherapy'. They use the landing page to do the education the search query couldn't. The booking happens once the patient understands myotherapy is exactly what they were trying to describe.

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google.com

myotherapist near me

Sponsoredyourmyoclinic.com.au

Melbourne Myotherapy · Trigger Point & Pain

Chronic muscular pain, headaches, sports injuries. Health fund rebates available.

4.9 · 312 reviews

another-myo.com.au

Another Myotherapy Clinic

Welcome to our clinic. General myotherapy services.

city-massage.com.au

City Massage Therapy

When patients search, you win the click.

What myotherapy patients actually search

Patients don't search 'myotherapy'. They search the symptom or the technique.

Most patients who would benefit from myotherapy don't know the word. They search around it. The pain. The technique. The location. We build the campaign for those searches, then use the landing page to explain that this is what they were looking for.

myotherapist near me
myotherapy [suburb]
trigger point therapy [suburb]
chronic pain myotherapy
myotherapy headache
dry needling [suburb]
deep tissue chronic pain

Patients Google the problem, not the solution. They have chronic shoulder pain that hasn't responded to passive treatment. They have headaches that nobody's properly worked up. They've heard of dry needling and they want to find someone qualified. We build campaigns that capture all three search types, then your landing pages join the dots: this is myotherapy, this is who it's for, and yes you're in the right place.

Where agencies go wrong

Most agencies don't understand the awareness problem in myotherapy.

We've reviewed Google Ads accounts for myotherapy clinics across the Clinic Mastery community for years. The same mistakes show up almost every time.

The first mistake is bidding only on 'myotherapy' and 'myotherapist'. The volume is small, the cost per click is competitive, and the patients who do search those exact words are often already-existing myo patients moving clinic. The agency reports tight cost-per-click numbers and almost no growth. The clinic owner is told Google doesn't work for myotherapy. It works fine. The keywords were too narrow.

The second mistake is ignoring 'remedial massage' as a related search. A meaningful share of patients searching 'remedial massage' for a chronic, complex issue actually need myo. Most agencies won't bid in that space because they can't tell the difference. We can. We use the landing page to qualify. If the patient just wants a 60-minute relaxation booking, they'll bounce. If they have a chronic issue, they'll discover myotherapy is what they were trying to describe.

The third is ignoring geography. Myotherapy is concentrated in Victoria. The search volume in NSW or QLD is much thinner, and the campaigns need to be built differently in those markets. Pretending they're the same wastes budget.

Patients Google the problem, not the solution. The campaign has to meet them where they actually search.

How we run it

How we run Google Ads for myotherapy clinics.

Same four steps every clinic gets, sharpened for myotherapy.

Audit your ideal client list against Google reality.

Every myotherapy clinic has an ideal mix. Chronic-pain clients. Headaches and TMJ. Sports injuries. Repetitive strain. Some of those arrive via physio referral or word of mouth. The Google Ads campaign focuses on the patients who actively search, especially the ones who don't yet know myotherapy is the right answer. Education-led targeting.

Build keyword groups around symptoms, techniques, and the word itself.

Three layers. Layer one is the bare 'myotherapy [suburb]' keyword for the patients who already know what they want. Layer two is the symptom queries: chronic shoulder pain, headache, jaw, repetitive strain. Layer three is the technique queries: dry needling, trigger point therapy, deep tissue chronic pain. Each gets its own ad copy and landing page section.

Use the landing page to do the education.

The patient searching 'chronic shoulder pain treatment' lands on a page that explains the myotherapy approach to their issue, what it actually is, and how it differs from a standard remedial massage. The booking happens after the patient connects the dots. The ad does the click. The landing page does the conversion.

We report on bookings. Not clicks.

The dashboard tells you what each new myotherapy patient costs you, broken down by which search type brought them in. That's the only number that matters. Click-through rate doesn't pay your rent. Bookings do.

What good looks like

What a healthy myotherapy Google Ads account looks like.

A healthy myotherapy Google Ads account in Australia costs $50 to $90 per new patient booking. The range is wider than most allied health because the awareness problem is wider, and good landing-page education does a lot of the heavy lifting. We've seen Victorian clinics with strong condition-led pages book new myo patients for under $50. We've seen interstate clinics paying past $130 because the search volume isn't there to support a tight cost-per-acquisition. Geography matters in myotherapy. We're honest about that before we set the budget. That's the lens we run every account through.

Pricing

Simple, honest pricing.

No hidden fees. No long contracts. Pay for the work, pay for the spend, get the results.

ROI calculator

See your return before you spend a cent.

What the patient pays you per visit

$

Average number of visits per patient

Your media budget — separate from management fees

$

Select your specialty above to see your numbers.

Google Ads

Monthly management

$525/mo

+ GST + 15% of ad spend

One-off setup

$795

+ GST

What's in the setup

  • Strategy session
  • A clear, defined Google Ads marketing strategy
  • Conversion tracking installed
  • Keyword research
  • Full campaign build
  • Everything wired up and working before launch

Ongoing, every week

  • In your account every 24 to 48 hours
  • Measuring, refining, optimising
  • Constant split testing. Always trying to beat our best ad.
  • Monthly reporting in plain English
  • Pete in the account, not a junior or overseas VA

Min. ad budget: $500/mo

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Peter Flynn, lead consultant at Clinic Mastery Marketing

Written by

Peter Flynn

Co-owner, Clinic Mastery. Co-founder, Physio Fit Adelaide.

Two-time Telstra Business Awards winner (2019, 2022). Five-time Telstra Awards judge. South Australia Top 40 Under 40 (2019).

Read more about Pete →

Common questions

The questions clinic owners ask us.

Should we bid on 'remedial massage' searches if we're a myotherapy clinic?

Selectively, yes. A meaningful share of patients who search 'remedial massage' for a chronic, unresolved issue actually need myotherapy. The trick is not bidding on the broad relaxation-leaning queries, but only on the ones with chronic-pain, condition-led, or therapeutic intent. Then the landing page does the work of explaining that what they really need is myo. Done well, this captures patients other myotherapy clinics never see.

We're not in Victoria. Does Google Ads still make sense for myotherapy?

Sometimes, but the economics are tighter. The search volume for 'myotherapy' is concentrated in Victoria. In NSW or QLD, you're working with a smaller pool of patients who already know the word. We'd lean harder on technique-led searches like 'dry needling' or condition-led searches like 'chronic muscular pain' to compensate. We'll tell you honestly whether it's the right channel for your catchment before we set the budget.

How fast will I see results?

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

I'm already running ads. Can I keep them?

It depends. Sometimes it makes sense to replace them all and start clean. Sometimes we'll keep one or two of your current ads and run them as a control while we test new creative against them. Either way, we're always split testing. Always trying to beat our current best ad. That's how the numbers compound over the months you work with us.

What's a realistic monthly ad budget?

The minimum we'd recommend is $500/month in ad spend. Above that, it depends on the scale of your clinic and how many new patients you're trying to generate each month. We'll talk through what's right for your situation in your strategy session.

Do you lock me in?

No. We have a 30-day notice period and that's it. We don't believe in 12-month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who actually understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

Why are you better than a generic marketing agency?

Generic agencies sell ads to every industry: healthcare, real estate, e-commerce, tradies. We only work with healthcare clinics, because we are healthcare clinic owners. We've sat across from patients. We know your margins aren't infinite. We know that every dollar of ad spend has to make the needle move, because we've felt what it costs you when it doesn't. Our promise is simple: we'll spend every dollar of your ad budget as if it was our own. Because we understand what it means to a healthcare clinic owner when it isn't.

Will Pete actually run my ads, or a junior?

Pete will be running your ads. You won't be outsourced to a junior or an overseas VA. The same person you applied to work with is the person managing your account day-to-day.

Ready when you are

We'll show you exactly which myotherapy patients you can win on Google.

Tell us about your myotherapy clinic. Which conditions you focus on, which techniques you specialise in. We'll come back with a one-page plan: which searches we'd target, how we'd handle the awareness gap, and what 90 days of Google Ads should realistically deliver for a clinic your size. No pitch deck. No one-hour discovery calls that add no value whatsoever.

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Related

We work with healthcare clinics across Australia.

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