Google Ads · Exercise Physiology

Google Ads forExercise PhysiologyClinics.

Google Ads for exercise physiologists, built around where EP patients really come from. Care plans, NDIS and workers comp referrals, plus the private patient who found you on Google.

Most exercise physiologists get the bulk of their new patients from GP and specialist referrals. Medicare CDM patients arrive with a referral in hand. NDIS clients arrive through a plan manager. Cardiac rehab patients are sent over from the hospital. Google Ads is a different patient entirely. It's the type 2 diabetic looking for a structured exercise program, the chronic pain client searching for an alternative to passive treatment, the post injury rehab patient whose physio finished six weeks ago. Build the campaign for those searchers. Not the ones who were always going to walk in via referral.

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google.com

exercise physiologist near me

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Sponsoredyourepclinic.com.au

Sydney Exercise Physiology · Chronic Pain & Diabetes

AEP-accredited. Chronic disease, NDIS, return to sport. Medicare CDM rebates.

4.9 · 312 reviews

another-ep.com.au

Another Exercise Physiology Clinic

Welcome to our practice. Comprehensive exercise physiology services.

city-personal-training.com.au

City Personal Training Studio

When patients search, you win the click.

What EP patients search

Patients don't search 'exercise physiologist'. They search what they're trying to fix.

The bare keyword 'exercise physiologist' looks attractive on a search planner. It converts modestly. The patients who book search with sharper intent: a condition, a funding pathway, or a suburb. Often two of the three.

exercise physiologist near me

diabetes exercise program [suburb]

Exercise physiology Medicare

NDIS exercise physiology [suburb]

cardiac rehab [suburb]

chronic pain exercise program

weight loss exercise physiologist

Notice how many of these are problems, not professions. Patients Google the problem, not the solution. They know they have type 2 diabetes and they know they need to exercise. They don't know whether that means a personal trainer, an EP, or just a gym membership. We build campaigns that catch them at that exact moment of confusion, then your clinic does the work of explaining what an EP does once they're booked.

See the thinking behind one ad

Pick your specialty and the search a patient runs

You will get one real ad, written the way I write them, and the method I used to get there. No campaign structure, no keyword list, no budgets. That part is the work I do with you.

Your specialty*

Suburb

Optional. Helps the preview feel local.

The search the patient runs*

Pick the worry they are carrying when they type it.

Where agencies go wrong

Most EP patients arrive by referral, so the campaign has to go after the ones who don't.

Watch enough Google Ads accounts run by exercise physiologists and one pattern becomes hard to unsee.

The first mistake is building the campaign around your full patient mix. Medicare CDM, NDIS, cardiac rehab, type 2 diabetes, return to sport, weight management. The thinking is broader is better. The reality is most of those patient types don't search Google. The Medicare CDM patient arrives with a referral from their GP. The cardiac rehab patient is sent over from the hospital. The NDIS client comes through a plan manager. None of them type their condition into a search bar.

The second mistake is the personal trainer overlap. Patients confuse EPs with PTs constantly. The campaign chases keywords like 'personal trainer' or 'fitness coach' and the budget bleeds onto traffic that was never going to book a Medicare rebatable EP session. The fix is the opposite: lean hard into the words that distinguish you. Medicare. Chronic disease. ESSA accredited. Clinical exercise.

Your best EP referral channel is your GP relationships. Google Ads is the channel for the patients who don't have those referrals yet. Build the campaign for them.

Not every ideal client is on Google. The job is knowing the difference.

How we run it

How we run Google Ads for exercise physiology clinics.

Same four steps every clinic gets, sharpened for exercise physiology.

Audit your ideal client list against Google reality.

Every EP clinic has an ideal mix: Medicare CDM, NDIS, cardiac rehab, chronic disease, post injury rehab continuation. Most of those patient types come from referrals, not Google. We strip those avatars off the Google Ads list before launch. The patients who search Google for an EP get the budget. The ones who arrive via GP, specialist, or plan manager get a different strategy entirely.

Build keyword groups around conditions and funding.

Diabetes. Chronic pain. Weight management. Post rehab fitness. Cardiac. Each of these is a real money search. Each gets its own ad group, its own copy, and its own landing page section. Funding is the second axis. Patients who search 'exercise physiology Medicare' or 'NDIS exercise physiology' have done their homework. They convert at a higher rate.

Filter out the personal trainer searches.

Personal trainer. Fitness coach. Gym programs. Boot camp. Online workout plans. These look related. They aren't. We negative keyword them out before launch and keep stripping them out every week. The point is to keep your budget on patients who specifically want a clinically trained, ESSA accredited EP, not a fitness professional.

We report on bookings. Not clicks.

The dashboard tells you what each new EP patient costs you, broken down by condition and funding pathway. That's the only number that matters. Click through rate doesn't fund your clinic. Bookings do.

Field notes

What we see in exercise physiology accounts

Nobody searches for an exercise physiologist. They search for help with their knee, their diabetes, their back after a long time off, or a program their GP mentioned. A healthy EP account acquires a new client for $70 to $110 and keeps them for around eight sessions, and it gets there by building for the condition, filtering out the gym and personal training auction, and splitting the cost by funding pathway.

The owner's objection is always the same: most of our patients come from GPs already. True, and the campaign is not for those patients. It is for the ones who never got the referral and are searching on a Sunday. Move Into Gear runs at four to five enquiries a week on that basis, set and forget.

Most EP patients arrive via referral. Google fills the gaps.

The bulk of new patients in most EP clinics arrive with a referral letter from a GP, a specialist, a hospital, or an NDIS plan manager. Google Ads is for a different patient entirely. The self funded chronic disease searcher. The chronic pain client looking for an alternative. The post rehab continuation patient who's done with physio.

Referral pathways · 4 sources, not Google's job

GP referral, Medicare CDM
Chronic disease patient with a referral letter in hand
GP picks the EP. Patient doesn't search.
Specialist referral
Cardiologist sends post event cardiac rehab
Specialist relationship. Not a Google game.
NDIS plan manager
Plan managed participant, support coordinator chooses provider
Coordinator shortlist. Not a search bar buyer.
Hospital discharge
Post acute, cardiac or pulmonary rehab continuation
Discharge planner sets the pathway.

Google can deliver · 3 self funded patient types

Self funded private
Type 2 diabetic looking for a structured exercise program
Searches a condition. Often Medicare aware.
Self funded private
Chronic pain client looking for an alternative to passive care
Often referred by physio, then searches.
Self funded private
Post injury rehab continuation after physio finishes
Knows what they need. Suburb led search.

If your GP referral pipeline is already maxed out, Google won't add much. If you've got open slots and you're trying to grow beyond your current base, the patients on Google are real, qualified, and underserved by most EP clinics.

The economics

The funding pathway decides what an EP patient is worth.

Exercise physiologists sell a program, not an appointment, and the program length is set by how the patient is funded. That's why one acquisition number can't describe an EP account.

Cost to acquire a new patient

$70 to $110

Lower than most of allied health, because the personal trainer auction is a different one.

Typical session fee

$156

The default we model on for a standard Australian EP consultation.

Sessions per patient

Around 8

Programs, not appointments. Funding pathway moves this more than anything else.

Medicare CDM caps a subsidised run at five sessions, so a patient who arrives on that pathway and never continues privately is worth exactly five. An NDIS participant working toward a functional goal can run for a plan year. A self funded type 2 diabetes client sits somewhere in between and is usually the most profitable of the three, because there's no third party setting the length. Same $90 acquisition, three completely different returns.

The good news is EPs acquire cheaply. Sitting outside AHPRA, exercise physiologists can run testimonials and outcome content that a physio next door legally cannot, which lifts landing page conversion and drags the cost to acquire a new patient toward the bottom of the band. Solo EP clinics see this most clearly. Share a building with a registered profession and you lose the advantage, so it's worth knowing which side of that line you're on.

The number that ruins EP accounts is the one nobody tracks: the share of spend that went to people looking for a personal trainer. They click, they don't book, and the acquisition cost climbs while the report still shows healthy traffic. We filter that auction out hard, then report your acquisition cost split by condition and funding pathway, so you can see whether the campaign is buying five session patients or plan length ones.

The numbers nobody publishes

What a new patient enquiry costs an exercise physiology clinic.

We do not publish tracked figures for exercise physiology clinics yet, so this is the band we hold those accounts to. It is a standard we set, and every row on the benchmarks page names which of the two it is.

$90

middle of the band we hold those accounts to

$70 to $110

bottom to top of the band

$1,248

what one new patient is typically worth, at $156 across 8 visits

See where exercise physiology sits against every other discipline

What good looks like

What a healthy EP Google Ads account looks like.

A healthy exercise physiology Google Ads account in Australia costs $70 to $110 per new patient booking. That assumes a tight catchment, condition led ad copy, and clean filtering against the personal trainer adjacent searches. We've seen it lower with strong condition specific landing pages. We've seen accounts paying past $180 because the campaign was chasing the patients who were always going to walk in via referral. Most EP clinics will still get the majority of their new patients from GP and specialist referrals. Google Ads is the channel that fills the gaps and finds the patients those referral relationships don't reach. That's the lens we run every account through.

Pricing

Management is $525 a month plus GST and 15 percent of ad spend, with a one off setup of $795 plus GST. No lock in, and the account is yours. See the full pricing breakdown.

Written by Pete Flynn, physiotherapist. One of the owners of Clinic Mastery and Physio Fit Adelaide.

About Pete

Common questions

The questions clinic owners ask us.

How much do Google Ads cost for exercise physiologists?

Ad spend from $500 a month plus our management fee, and a cost to acquire a new patient of $70 to $110. That's cheaper than most of allied health, mostly because you're competing in a thinner auction than physio and because the words that distinguish you (ESSA accredited, Medicare rebatable, clinical exercise) are cheap to bid on and highly qualifying. The variable that decides whether it pays is program length, and program length is decided by funding.

Do Google Ads work for EP clinics?

They work for a specific slice of your patient mix. The self funded chronic disease client, the chronic pain client looking for something other than passive treatment, the post rehab patient whose physio finished six weeks ago. Those people search. What Google will not deliver is your Medicare CDM referrals, your cardiac rehab pipeline out of the hospital, or your NDIS plan manager relationships. Plenty of exercise physiologists have been sold a campaign aimed at exactly those. We build for the searchers and tell you what share of growth that realistically is.

Most of my new patients come from GP referrals already. Is Google Ads even worth running?

It depends. If your GP referral pipeline is already meeting your capacity, the answer might be no. If you've got open slots and you're trying to grow beyond your current referral base, Google Ads fills the gap. The patients who find you on Google tend to be the self funded clients, the chronic pain clients exploring alternatives, and the type 2 diabetics who don't yet have a CDM plan. They're a different patient mix than your referral pipeline. We'll tell you whether it makes sense for your clinic before we ask you for a cent.

How do we differentiate from personal trainers in our ads?

We lean into the words that PTs can't legally use. ESSA accredited. Medicare rebatable. NDIS registered. Clinical exercise physiologist. Chronic disease management. Those phrases are doing real work in the ad copy. They tell the patient instantly that this is a different service from a gym, at a different fee, with a different funding pathway. We pair that with condition specific landing pages that explain why an EP is the right call for diabetes or cardiac rehab or chronic pain, where a PT isn't.

Can we use patient testimonials in our ads and landing pages?

Depends on what else lives in your clinic. Exercise physiology sits outside AHPRA. You're ESSA accredited, not AHPRA registered, which means a standalone EP clinic can use testimonials, outcome stories, and before and after content the same way most non healthcare businesses can. The catch: the moment you share a clinic with any AHPRA registered profession (physio, chiro, osteo, OT, psychology, podiatry, speech pathology), the whole clinic falls under AHPRA's testimonial ban, even on EP only ads and pages. A solo EP can run testimonial led copy and it tends to convert harder than the alternatives. A multi disciplinary clinic with a physio next door operates by the strictest rules in the building. We'll work out which side of that line your clinic sits on before we touch the creative.

Do you lock me in?

No. We have a 30 day notice period and that's it. We don't believe in 12 month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

How fast will I see results?

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

Ready when you are

Find the EP patients who search for themselves.

Tell us about your exercise physiology clinic. Which conditions you focus on, which funding pathways you accept. We'll come back with a one page plan: which patient searches we'd target, which we'd skip, and what 90 days of Google Ads should realistically deliver for a clinic your size. No pitch deck. No one hour discovery calls that add no value whatsoever.

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We work with healthcare clinics across Australia.

Google Ads for other specialties

Other services for Exercise Physiology clinics

This page is the exercise physiology playbook. The general approach is on the Google Ads for healthcare clinics page.

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