Clinic Mastery Marketing

Google Ads · Exercise Physiology

Google Ads forExercise PhysiologyClinics.

Built by clinic owners. Targeting the EP patients you can actually win on Google. Measured in real bookings, not clicks.

Most exercise physiology clinics get the bulk of their new patients from GP and specialist referrals. Medicare CDM patients arrive with a referral in hand. NDIS clients arrive through a plan manager. Cardiac rehab patients are sent over from the hospital. Google Ads is a different patient entirely. It's the type 2 diabetic looking for a structured exercise program, the chronic-pain client searching for an alternative to passive treatment, the post-injury rehab patient whose physio finished six weeks ago. Build the campaign for those searchers. Not the ones who were always going to walk in via referral.

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google.com

exercise physiologist near me

Sponsoredyourepclinic.com.au

Sydney Exercise Physiology · Chronic Pain & Diabetes

AEP-accredited. Chronic disease, NDIS, return to sport. Medicare CDM rebates.

4.9 · 312 reviews

another-ep.com.au

Another Exercise Physiology Clinic

Welcome to our practice. Comprehensive exercise physiology services.

city-personal-training.com.au

City Personal Training Studio

When patients search, you win the click.

What EP patients actually search

Patients don't search 'exercise physiologist'. They search what they're trying to fix.

The bare keyword 'exercise physiologist' looks attractive on a search planner. It converts modestly. The patients who actually book search with sharper intent: a condition, a funding pathway, or a suburb. Often two of the three.

exercise physiologist near me
diabetes exercise program [suburb]
exercise physiology Medicare
NDIS exercise physiology [suburb]
cardiac rehab [suburb]
chronic pain exercise program
weight loss exercise physiologist

Notice how many of these are problems, not professions. Patients Google the problem, not the solution. They know they have type 2 diabetes and they know they need to exercise. They don't know whether that means a personal trainer, an EP, or just a gym membership. We build campaigns that catch them at that exact moment of confusion, then your clinic does the work of explaining what an EP actually does once they're booked.

Where agencies go wrong

Most agencies don't understand where EP patients actually come from.

We've reviewed Google Ads accounts for exercise physiology clinics across the Clinic Mastery community for years. The same mistake shows up almost every time.

The agency builds the campaign around your full patient mix. Medicare CDM, NDIS, cardiac rehab, type 2 diabetes, return to sport, weight management. The thinking is broader is better. The reality is most of those patient types don't search Google. The Medicare CDM patient arrives with a referral from their GP. The cardiac rehab patient is sent over from the hospital. The NDIS client comes through a plan manager. None of them type their condition into a search bar.

The third mistake is the personal trainer overlap. Patients confuse EPs with PTs constantly. The campaign chases keywords like 'personal trainer' or 'fitness coach' and the budget bleeds onto traffic that was never going to book a Medicare-rebatable EP session. The fix is the opposite: lean hard into the words that distinguish you. Medicare. Chronic disease. ESSA-accredited. Clinical exercise.

Your best EP referral channel is your GP relationships. Google Ads is the channel for the patients who don't have those referrals yet. Build the campaign for them.

Not every ideal client is on Google. The job is knowing the difference.

How we run it

How we run Google Ads for exercise physiology clinics.

Same four steps every clinic gets, sharpened for exercise physiology.

Audit your ideal client list against Google reality.

Every EP clinic has an ideal mix: Medicare CDM, NDIS, cardiac rehab, chronic disease, post-injury rehab continuation. Most of those patient types come from referrals, not Google. We strip those avatars off the Google Ads list before launch. The patients who actually search Google for an EP get the budget. The ones who arrive via GP, specialist, or plan manager get a different strategy entirely.

Build keyword groups around conditions and funding.

Diabetes. Chronic pain. Weight management. Post-rehab fitness. Cardiac. Each of these is a real money search. Each gets its own ad group, its own copy, and its own landing page section. Funding is the second axis. Patients who search 'exercise physiology Medicare' or 'NDIS exercise physiology' have done their homework. They convert at a higher rate.

Filter out the personal trainer searches.

Personal trainer. Fitness coach. Gym programs. Boot camp. Online workout plans. These look related. They aren't. We negative-keyword them out before launch and keep stripping them out every week. The point is to keep your budget on patients who specifically want a clinically-trained, ESSA-accredited EP, not a fitness professional.

We report on bookings. Not clicks.

The dashboard tells you what each new EP patient costs you, broken down by condition and funding pathway. That's the only number that matters. Click-through rate doesn't fund your clinic. Bookings do.

What good looks like

What a healthy EP Google Ads account looks like.

A healthy exercise physiology Google Ads account in Australia costs $70 to $110 per new patient booking. That assumes a tight catchment, condition-led ad copy, and clean filtering against the personal-trainer adjacent searches. We've seen it lower with strong condition-specific landing pages. We've seen accounts paying past $180 because the campaign was chasing the patients who were always going to walk in via referral. Honest framing: most EP clinics will still get the majority of their new patients from GP and specialist referrals. Google Ads is the channel that fills the gaps and finds the patients those referral relationships don't reach. That's the lens we run every account through.

Pricing

Simple, honest pricing.

No hidden fees. No long contracts. Pay for the work, pay for the spend, get the results.

ROI calculator

See your return before you spend a cent.

What the patient pays you per visit

$

Average number of visits per patient

Your media budget — separate from management fees

$

Select your specialty above to see your numbers.

Google Ads

Monthly management

$525/mo

+ GST + 15% of ad spend

One-off setup

$795

+ GST

What's in the setup

  • Strategy session
  • A clear, defined Google Ads marketing strategy
  • Conversion tracking installed
  • Keyword research
  • Full campaign build
  • Everything wired up and working before launch

Ongoing, every week

  • In your account every 24 to 48 hours
  • Measuring, refining, optimising
  • Constant split testing. Always trying to beat our best ad.
  • Monthly reporting in plain English
  • Pete in the account, not a junior or overseas VA

Min. ad budget: $500/mo

Get my free Google Ads audit
Peter Flynn, lead consultant at Clinic Mastery Marketing

Written by

Peter Flynn

Co-owner, Clinic Mastery. Co-founder, Physio Fit Adelaide.

Two-time Telstra Business Awards winner (2019, 2022). Five-time Telstra Awards judge. South Australia Top 40 Under 40 (2019).

Read more about Pete →

Common questions

The questions clinic owners ask us.

Most of my new patients come from GP referrals already. Is Google Ads even worth running?

Honestly, it depends. If your GP referral pipeline is already meeting your capacity, the answer might be no. If you've got open slots and you're trying to grow beyond your current referral base, Google Ads fills the gap. The patients who find you on Google tend to be the self-funded clients, the chronic-pain clients exploring alternatives, and the type 2 diabetics who don't yet have a CDM plan. They're a different patient mix than your referral pipeline. We'll tell you whether it makes sense for your clinic before we ask you for a cent.

How do we differentiate from personal trainers in our ads?

We lean into the words that PTs can't legally use. ESSA-accredited. Medicare-rebatable. NDIS-registered. Clinical exercise physiologist. Chronic disease management. Those phrases are doing real work in the ad copy. They tell the patient instantly that this is a different service from a gym, at a different fee, with a different funding pathway. We pair that with condition-specific landing pages that explain why an EP is the right call for diabetes or cardiac rehab or chronic pain, where a PT isn't.

Can we use patient testimonials in our ads and landing pages?

Depends on what else lives in your clinic. Exercise physiology sits outside AHPRA. You're ESSA-accredited, not AHPRA-registered, which means a standalone EP clinic can use testimonials, outcome stories, and before-and-after content the same way most non-healthcare businesses can. The catch: the moment you share a clinic with any AHPRA-registered profession (physio, chiro, osteo, OT, psychology, podiatry, speech pathology), the whole clinic falls under AHPRA's testimonial ban, even on EP-only ads and pages. A solo EP can run testimonial-led copy and it tends to convert harder than the alternatives. A multi-disciplinary clinic with a physio next door operates by the strictest rules in the building. We'll work out which side of that line your clinic sits on before we touch the creative.

How fast will I see results?

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

I'm already running ads. Can I keep them?

It depends. Sometimes it makes sense to replace them all and start clean. Sometimes we'll keep one or two of your current ads and run them as a control while we test new creative against them. Either way, we're always split testing. Always trying to beat our current best ad. That's how the numbers compound over the months you work with us.

What's a realistic monthly ad budget?

The minimum we'd recommend is $500/month in ad spend. Above that, it depends on the scale of your clinic and how many new patients you're trying to generate each month. We'll talk through what's right for your situation in your strategy session.

Do you lock me in?

No. We have a 30-day notice period and that's it. We don't believe in 12-month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who actually understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

Why are you better than a generic marketing agency?

Generic agencies sell ads to every industry: healthcare, real estate, e-commerce, tradies. We only work with healthcare clinics, because we are healthcare clinic owners. We've sat across from patients. We know your margins aren't infinite. We know that every dollar of ad spend has to make the needle move, because we've felt what it costs you when it doesn't. Our promise is simple: we'll spend every dollar of your ad budget as if it was our own. Because we understand what it means to a healthcare clinic owner when it isn't.

Will Pete actually run my ads, or a junior?

Pete will be running your ads. You won't be outsourced to a junior or an overseas VA. The same person you applied to work with is the person managing your account day-to-day.

Ready when you are

We'll show you exactly which EP patients you can win on Google.

Tell us about your exercise physiology clinic. Which conditions you focus on, which funding pathways you accept. We'll come back with a one-page plan: which patient searches we'd target, which we'd skip, and what 90 days of Google Ads should realistically deliver for a clinic your size. No pitch deck. No one-hour discovery calls that add no value whatsoever.

Apply NowGet my free Google Ads audit

Related

We work with healthcare clinics across Australia.

Google Ads for other specialties

Other services for Exercise Physiology clinics

Looking for our general approach? See how we run Google Ads for healthcare clinics.