Conversion tracking truth check
Is your account counting patients, or counting noise?
Here is the thing almost no one tells a clinic owner. Most Google Ads accounts count button clicks, phone taps and page views as conversions. So the cost per booking you see is not the cost of a booked patient. Answer six quick questions and find out what your account is really optimising toward.
Conversion tracking truth check
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Question 1 of 6
What does your account count as its primary conversion?
The single action your Google Ads account treats as a win. If you are not sure, that is a finding in itself.
Most accounts count the wrong thing
Phone clicks, book now button clicks, contact page views. They all get dropped in the conversions column and counted as wins, next to actual bookings.
So the cost per booking is a lie
When noise sits beside real bookings, your reported cost per conversion is diluted. The number you make budget calls on is not the cost of a patient.
This shows you where it breaks
Six questions, one at a time. You get a confidence score, a plain English verdict, and the single change that moves the needle most.
Want the same rigour applied to your live account? The free Google Ads audit opens your real conversion settings and shows you the true cost of a booked patient.