Sydney
NSW · 5.4 million
Google Ads, Meta Ads and websites tuned to the Sydney market. Built around the catchment patterns, fee structures, and patient mix that actually run in this city.
Google Ads · $90–$140
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Adelaide · Healthcare clinic marketing
Marketing for Adelaide clinics, by clinic owners.
Google Ads, Meta Ads and websites tuned to the Adelaide market. Built by clinic owners who built their clinics here.
Adelaide is the most efficient healthcare market in Australia for a well-run campaign. The catchments are tight, the patient loyalty is real, the cost per click is the lowest of any capital city, and the word-of-mouth effect is the strongest. The clinics that build durable patient pipelines in Adelaide tend to do it on smaller budgets than equivalent clinics in Sydney or Brisbane.
clinicmasterymarketing.com / locations / adelaide
SA · ACDT in summer, ACST in winter
Adelaide
Metro population 1.4 million
Google Ads cost per booking
$80–$120
Meta Ads cost per booking
$50–$75
Real ranges. Real catchments. Local clinic owners.
The Adelaide market
What makes Adelaide different.
Adelaide's geographic compactness is a marketing asset. The metro is roughly 25 km wide and most patients live within 15 km of the CBD. A 6-10 km catchment radius is realistic for most clinics. That tightness means campaign budgets stretch further than they would in Sydney, even before accounting for the lower CPC.
Adelaide's healthcare community is the most networked of any Australian capital. Practitioners refer between clinics frequently, allied health professionals know each other personally, and the GP referral network for psychology and physio is unusually robust. The marketing implication: a Google Ads campaign that ignores the referral channel is leaving the easier wins on the table. Most Adelaide clinics need the campaign to fill the gaps the referral network can't reach, not to replace it.
Adelaide has the highest median age of any mainland Australian capital (per ABS regional population data; Hobart edged ahead nationally in 2024), which shifts demand toward physiotherapy, podiatry, and home-based OT services. Clinics that recognise this and tune their campaigns accordingly outperform those that copy strategies from younger-skewed cities.
What new patients cost
Realistic cost-per-booking ranges in Adelaide.
These are the ranges a well-run campaign should land inside, in this city, in 2026. Outside this range, usually higher, the campaign almost always has a fixable issue: wrong avatars, too-broad keywords, or a leaky booking page.
Google Ads
$80–$120
per new patient booking
Middle-band CPB alongside Perth and Canberra. Tight catchments and low CPC stretch budgets further despite the smaller patient pool.
Meta Ads
$50–$75
per new patient booking
Lead-form mechanic: ~$25 per lead, 1-in-2 to 1-in-3 leads book. Lowest Meta CPM of any capital, which keeps acquisition tight. Offer required (40% off or $69 initial). Psychology runs $100-$150 because no offers.
Where we run campaigns
The Adelaide sub-markets we know best.
Adelaide is unusually compact. Wider radii make sense, but suburb-level segmentation still produces the cleanest cost per booking.
Inner (CBD, North Adelaide, Norwood, Unley)
Eastern (Burnside, Linden Park, Glen Osmond)
Southern (Brighton, Hove, Mitcham, Blackwood)
Western (Henley Beach, Glenelg, Grange)
Northern (Prospect, Walkerville, Modbury)
Hills (Stirling, Aldgate, Crafers)
Outer South (Noarlunga, Aberfoyle Park)
The Adelaide specialty mix
Every specialty has its own Adelaide fingerprint.
Patient demand, competitive density, and funding mix vary by specialty in every city. Here's what Adelaide's clinic mix actually looks like, specialty by specialty.
Physiotherapy
Strong demand across age groups; older-Australian load above national average.
Psychology
Tight community; word-of-mouth load complements Google Ads cleanly.
Podiatry
Above-average demand from older population; diabetes care prominent.
Occupational Therapy
Steady NDIS load; growing home-based services for older clients.
Chiropractic
Pain-led campaigns dominate; lower competition than East Coast.
Speech Pathology
Paediatric NDIS dominates; smaller pool than Eastern capitals.
Exercise Physiology
CDM-driven demand from older Australians; growing fast.
SA regulatory and pathway notes
The state-level context that shapes the campaign.
AHPRA's advertising rules are federal and apply identically across every state. The genuinely SA-specific moving parts are around compensable injury and motor accident funding. South Australian workers compensation runs through ReturnToWorkSA, a single statutory authority. CTP cover was deregulated in 2016 from a single insurer (the Motor Accident Commission) to a panel of licensed private insurers regulated by the CTP Insurance Regulator; clinics that take a meaningful share of motor-accident clients still build their intake around a per-insurer reporting workflow. Paediatric work in SA requires a Working with Children Check under SA legislation. Adelaide also has the highest median age of the mainland capitals, which shifts demand toward physiotherapy, podiatry, and home-based OT services in a way that is harder to anticipate from a Sydney or Melbourne baseline.
Ready when you are
We'll show you what your Adelaide campaign should look like.
Tell us about your clinic, your suburb, and the patient mix you want to grow. We'll come back with a one-page plan tuned to the Adelaide market: which suburbs to target, which keywords to chase, and what 90 days should realistically deliver.
Common questions
What Adelaide clinic owners ask us most often.
Is Adelaide really cheaper to run Google Ads in than other capitals?
Yes. CPC for healthcare keywords in Adelaide is roughly 30-45% below Sydney's and 20-30% below Melbourne's. Combined with the smaller catchments, that means budgets stretch further. The trade-off is the same as Perth: smaller absolute volume than the East Coast capitals at the same spend.
Should my Adelaide clinic invest more in referral relationships than Google Ads?
Both, in proportion. Adelaide's GP and specialist referral network is genuinely stronger than other capitals, so referral effort pays off well. Google Ads fills the gaps: patients without an established GP relationship, patients seeking second opinions, patients in fast-growing suburbs the existing referral network hasn't reached. Most Adelaide clinics get more from doing both than doubling down on either alone.
Does the older demographic skew change which Meta Ads work?
Yes. Facebook still has strong reach with Adelaide's 50-plus demographic, who are an above-average share of the metro population. Instagram-only campaigns often underperform here. We weight the Facebook side of Meta campaigns more in Adelaide than we would in Sydney or Brisbane.
Are Adelaide patients harder to convert if they're already loyal to another clinic?
Yes, more so than any other capital. Adelaide's word-of-mouth culture means established patient relationships are stickier. Campaigns targeting switchers (patients dissatisfied with their current clinic) need different ad copy and longer conversion cycles than campaigns targeting first-time bookers. We segment by intent from the start.
Other cities we work in
Same playbook. Different city.
Looking for our general approach? See how we run Google Ads for healthcare clinics.