Fill YourClinicCalendarwith Facebook and Instagram Ads.

It's a quality-and-intent trade-off, not a quality-of-service trade-off. Meta typically books patients at $50 to $75 each (around $25 per lead, 1-in-2 to 1-in-3 lead-to-booking conversion). Google sits at $75 to $140 depending on city and specialty. The Meta patient was scrolling, not searching, which means lower urgency, often lower awareness, and on average $30 to $40 lower lifetime value than the Google patient. Done well, with the right offer in the ad and a world-class first session at the clinic, that Meta patient can be every bit as valuable. Done poorly, the discount becomes the story your team tells themselves about that patient and the lifetime value never materialises. The campaign is only half the work. The clinic is the other half.

Most clinic owners don't like it at first, and we get it. Here's the reframe we use, and we mean it: you're not devaluing the service, you're decreasing the barrier to entry. The Meta patient has usually already googled, tried something, and been disappointed. They aren't comparing your full price to your discounted price. They're comparing the cost of trying you to the cost of staying stuck. A 40% off initial or a $69 first session lowers the barrier to that decision. The two offers above work most reliably across allied health. Value-add bundles (e.g. free rehab pack with first session) work but less consistently than a price discount. Psychology is the only specialty where we don't run an offer at all.

AHPRA's concern is encouraging the indiscriminate use of healthcare services. The position we run with, and would defend, is that lowering the price of a first appointment for someone who has tried other options and is hesitant to try again is the opposite of indiscriminate. It's making care more accessible to people who would otherwise stay stuck. That said, the rules are tighter for some professions than others. Psychology in particular sits closer to inducement risk and we don't run discount offers for psychology clinics. For physio, chiro, osteo, podiatry, OT, speech, exercise physiology, and remedial massage, the offer playbook is fair game when framed as access rather than promotion.

Only if you treat them like a discount client. The single biggest reason Meta campaigns fail isn't the campaign. It's that younger team members see a discounted booking and unconsciously deliver lower-quality care. The patient feels it, doesn't rebook, and the campaign gets blamed. The clinics that win on Meta build the systems around the patient: pre-session calls or messages so they know what to expect, an in-clinic experience that's genuinely impressive, follow-up after the first session. Done that way, a Meta patient delivers lifetime value comparable to a Google patient. The discount is the cost of acquisition. The first session is what earns it back.

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

It depends. Sometimes it makes sense to replace them all and start clean. Sometimes we'll keep one or two of your current ads and run them as a control while we test new creative against them. Either way, we're always split testing. Always trying to beat our current best ad. That's how the numbers compound over the months you work with us.

The minimum we'd recommend is $500/month in ad spend. Above that, it depends on the scale of your clinic and how many new patients you're trying to generate each month. We'll talk through what's right for your situation in your strategy session.

No. We have a 30-day notice period and that's it. We don't believe in 12-month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who actually understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

Generic agencies sell ads to every industry: healthcare, real estate, e-commerce, tradies. We only work with healthcare clinics, because we are healthcare clinic owners. We've sat across from patients. We know your margins aren't infinite. We know that every dollar of ad spend has to make the needle move, because we've felt what it costs you when it doesn't. Our promise is simple: we'll spend every dollar of your ad budget as if it was our own. Because we understand what it means to a healthcare clinic owner when it isn't.

Pete will be running your ads. You won't be outsourced to a junior or an overseas VA. The same person you applied to work with is the person managing your account day-to-day.