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Gold Coast clinics
Healthcare marketing on the Gold Coast, by clinic owners.
Google Ads, Meta Ads and websites for Gold Coast clinics. We plan around the busy summer months, the sport and gym injuries, and how far people here will travel.
The Gold Coast is Australia's biggest city outside the capitals, and it is still growing fast. Clinics here see young families, more retirees every year, and a steady stream of surf, gym and running injuries. We build campaigns for that mix.
Gold Coast, QLD
Metro population 750,000
Google Ads cost per booking
$75 to $115
Meta Ads cost per booking
$50 to $75
Real ranges. Real catchments. Local clinic owners.
The Gold Coast market
What makes the Gold Coast different.
The Gold Coast has grown fast, and in many suburbs the clinics haven't kept up. A new clinic here often finds it easier to build a patient base than it would in a crowded Sydney or Brisbane suburb. The problem is getting known, not beating competitors.
Bookings here swing with the seasons more than in most places. Summer brings holiday makers and acute injuries. The cooler months shift the mix toward chronic conditions and rehab. A campaign that spends the same every month leaves money on the table in both halves of the year.
The city is long and thin, stretching about 50 km along the coast. Most patients book within 8 to 10 km of home, but the inland suburbs (Robina, Helensvale, Coomera) and the beach suburbs (Burleigh, Coolangatta, Currumbin) behave differently, so we run them separately.
That shape is why a circle around your clinic doesn't work here. A 10 km circle drawn from Southport covers a slice of ocean and a slice of hinterland bush, and misses Coolangatta entirely. A Gold Coast catchment is a line of suburbs along the coast, so we build it as one.
Most people here travel up and down the coast, not across town. Robina to Burleigh is a quicker drive than the map suggests. Mudgeeraba to Broadbeach at school pickup is not. Where a patient lives along that north south line matters more than how many kilometres they are from your door.
Referrals here come mostly from two places. Southport, with the Gold Coast University Hospital, the private hospital beside it and the Griffith University campus. And Robina. A clinic near either sees noticeably more post surgical and specialist referred work than one at Palm Beach or Currumbin, and the ads should be written for whichever of those two you are.
Almost all the growth is in the north. Coomera, Upper Coomera, Pimpama and Ormeau have been among the fastest growing areas in Queensland, and the clinics there have lagged the houses by years. Fewer clinics bid on each search, the patients are younger, and it is the one part of the coast where a new clinic can still build a catchment cheaply.
What new patients cost
Realistic cost per booking ranges on the Gold Coast.
These are the ranges a well run campaign should land inside, in this city, in 2026. Outside this range, usually higher, the campaign almost always has a fixable issue: the wrong patients targeted, keywords that are too broad, or a leaky booking page.
Google Ads
$75 to $115
per new patient booking
The Gold Coast usually costs less than the big capitals. The newer northern suburbs are the best value on the coast.
Meta Ads
$50 to $75
per new patient booking
Facebook and Instagram lead forms usually cost about $25 a lead, and one in two or three of those people book. The active, gym and surf crowd here responds well when there is a clear first visit offer. Psychology costs more, around $100 to $150 a client, because psychology clinics don't run offers.
Where we run campaigns
Gold Coast suburbs we work in most.
The Gold Coast is long and thin, so each part of it acts like its own small market. We run four or five separate campaigns rather than one, which keeps the cost of each new patient down.
Northern (Coomera, Helensvale, Pacific Pines)
Central (Robina, Varsity Lakes, Mermaid Waters)
Coastal North (Surfers Paradise, Broadbeach, Mermaid Beach)
Coastal South (Burleigh Heads, Palm Beach, Currumbin)
Hinterland (Mudgeeraba, Tallai, Carrara)
Far South (Coolangatta, Tweed Heads, Kingscliff)
Catchment strategy
How we set up targeting on the Gold Coast.
On the Gold Coast, drawing a circle around your clinic does more harm than good. Here is how we set it up for a Gold Coast clinic.
Step 01
Target a line of suburbs, not a circle.
Drop the radius tool and build the target from named suburbs running along the coast. A circle from Southport wastes a third of its area on the Pacific Ocean and another slice on bushland. A line of eight to twelve suburbs either side of your clinic covers the people who will drive to you.
Step 02
Follow how people drive, not the map.
Patients will happily drive north or south along the coast. They won't cross town, especially at school pickup. We build the target around the trips people really make, then check it against a real drive time rather than a straight line distance.
Step 03
Split beach from inland, and north from south.
At least four areas: the northern suburbs through Coomera, Pimpama and Helensvale; central through Robina, Varsity Lakes and Nerang; the northern beaches through Surfers, Broadbeach and Mermaid; and the southern beaches through Burleigh, Palm Beach, Currumbin and Coolangatta. The patients, the injuries and the fees people will pay differ between them, and one blended campaign hides all of it.
Step 04
Plan the calendar, not just the map.
Few markets swing with the seasons like this one. Summer brings acute and holiday related work to the beach suburbs. The cooler months shift the mix toward chronic conditions and rehab, and toward the inland family suburbs. We map your profession's seasonal curve and move budget between areas across the year rather than holding a flat spend all twelve months.
The Gold Coast specialty mix
How each profession does on the Gold Coast.
Patient demand, competitive density, and funding mix vary by specialty in every city. Here is what the Gold Coast's clinic mix looks like, specialty by specialty.
Physiotherapy
Sport and lifestyle injuries are most of the work. Surfing, gyms, running and cycling all send patients.
Chiropractic
Pain led campaigns work well with an active patient base that wants to get back to training.
Podiatry
The outdoor lifestyle shifts demand toward heel and forefoot pain in summer, so the campaign changes with the season.
Psychology
Demand is growing, most of all in the family suburbs. Work in the tourism industry adds its own share of stress and anxiety.
Remedial Massage
The fitness crowd and the tourism workforce both keep remedial massage busy.
Exercise Physiology
Demand for chronic disease care and rehab after an injury or surgery is growing in the newer suburbs.
Occupational Therapy
Paediatric NDIS demand is strongest in the family suburbs in the north and the centre of the coast.
By profession on the Gold Coast
Every profession searches differently. So does every Gold Coast suburb.
The Gold Coast market context above applies to every clinic here. What changes profession by profession is which searches book, what a new patient costs to acquire, and where the money leaks. Each page below covers one profession properly.
Google Ads on the Gold Coast
- Google Ads for physiotherapists on the Gold Coast
- Google Ads for psychologists on the Gold Coast
- Google Ads for podiatrists on the Gold Coast
- Google Ads for occupational therapists on the Gold Coast
- Google Ads for speech pathologists on the Gold Coast
- Google Ads for chiropractors on the Gold Coast
- Google Ads for exercise physiologists on the Gold Coast
- Google Ads for osteopaths on the Gold Coast
- Google Ads for remedial massage therapists on the Gold Coast
- Google Ads for myotherapists on the Gold Coast
- Google Ads for audiologists on the Gold Coast
Meta Ads on the Gold Coast
Physiotherapy, Psychology, Podiatry, Occupational Therapy, Speech Pathology, Chiropractic, Exercise Physiology, Osteopathy, Remedial Massage, Myotherapy, Audiology.
Clinic websites on the Gold Coast
Physiotherapy, Psychology, Podiatry, Occupational Therapy, Speech Pathology, Chiropractic, Exercise Physiology, Osteopathy, Remedial Massage, Myotherapy, Audiology.
QLD regulatory and pathway notes
What is different about advertising in QLD.
AHPRA's advertising rules are federal and apply identically across the border. The Gold Coast sits in Queensland (so the QLD frameworks apply: WorkCover Queensland for workers comp, MAIC regulated insurers for CTP, Blue Card for paediatric work), but its southern fringe (Tweed Heads area) crosses into NSW. For clinics in the border zone, the two practical implications are: first, time zone alignment with Brisbane in summer (AEST year round, no daylight saving) puts the QLD side of the border one hour behind the NSW side from October to April; second, a Tweed Heads patient injured at work in NSW will be on the NSW SIRA regulated workers comp scheme, while the same patient injured at work in Coolangatta will be on the QLD WorkCover scheme. The intake forms differ.
Ready when you are
We'll show you what your Gold Coast campaign should look like.
Tell us about your clinic, your part of the coast, and the patients you want more of. We'll come back with a one page plan: which suburbs to target, which searches to chase, and what the seasonal calendar looks like for your profession.
Common questions
What Gold Coast clinic owners ask us most often.
How much does the seasonal swing on the Gold Coast affect campaign budgets?
A lot. Many clinics here see their monthly volume move by a third or more between peak summer and the middle of winter. The right move is not a flat budget but leaning into the months when your profession's demand peaks. We map each clinic's calendar and set the budget to match.
Should my beach clinic and my inland clinic run different campaigns?
Yes, if they are more than 6 to 8 km apart. The patients, the injuries and the way people search differ enough between the beach and inland suburbs that one campaign waters both down. We split them by default.
Should a southern Gold Coast clinic target Tweed Heads too?
Yes, if you are within about 5 km of the border. Plenty of people in the Tweed book Gold Coast clinics because they are closer, and Google handles the state line without fuss. The campaign just needs to include the NSW suburbs on purpose rather than assume Queensland only.
Are holiday maker bookings worth chasing for Gold Coast clinics?
For acute musculoskeletal, podiatry and remedial massage work, yes. Surf injuries, sore feet and travel stiffness book in real numbers over summer. For psychology, OT, speech and chronic conditions, no. Those patients need ongoing care and a holiday doesn't support it. The campaign should know which side of that line your clinic sits on.
How much does healthcare marketing cost on the Gold Coast?
We charge the Gold Coast the same fees as the capitals. What changes is what a new patient costs, and on the Gold Coast a well run campaign lands at $75 to $115 on Google Ads and $50 to $75 on Meta for most professions. Remedial massage, myotherapy and osteopathy land at the cheaper end, psychology, speech pathology and NDIS occupational therapy at the dearer end, and the national range for each profession sits on its own page. The Gold Coast's lighter competition tends to put a well run account in the lower half of its range, and the northern suburbs are the cheapest part of it. The seasons move the number month to month more than anywhere else we work, which is why we judge Gold Coast accounts on a quarter rather than a fortnight. On top of ad spend, our Google Ads management is $525 a month with a $795 setup, on a $500 a month minimum media budget.
Do you work with clinics outside Surfers Paradise and the central Gold Coast?
Almost all of them. We run campaigns north through Coomera, Pimpama, Helensvale and Pacific Pines, central through Robina, Varsity Lakes, Nerang and Mermaid Waters, south through Burleigh Heads, Palm Beach, Currumbin and Coolangatta, and inland through Mudgeeraba and Carrara. The north is where the fewest clinics are bidding right now, and the southern beaches are where the strongest sport and lifestyle demand sits.
Should a northern Gold Coast clinic target into Logan or Brisbane?
Rarely, and only as far as Ormeau or Yatala. Beyond that you are bidding against Brisbane clinics that are closer to those patients, and paying Brisbane prices for people who have a nearer option. Coomera and Pimpama are already the strongest catchment on the coast for a northern clinic. Own those postcodes completely before spending a dollar further north.
Other cities we work in
Other cities we work in.
Looking for our general approach? See how we run Google Ads for healthcare clinics, or browse every city we cover.