Websites · Psychology
Websites forPsychologyClinics.
Built by clinic owners who understand healthcare. Designed for the patient choosing a person, not a service. Built around the way psychology decisions actually happen.
A psychology website has a very different job to a physio website. The patient isn't choosing a clinic. They're choosing a person. Most psychology websites get this wrong. They treat clinicians as interchangeable, hide the fees, and make the booking flow generic. The result is a high-bounce, low-conversion website where careful patients leave before they ever pick up the phone. The fix is a website built around the psychology decision: which clinician, what approach, what does it cost, what's the next step. Get those four things right and the bookings follow.
yourpsychology.com.au
Anxiety. Stress. Burnout.
Therapy that
meets you
where you are.
Evidence-based care from psychologists who actually listen.
Built to convert.
What psychology patients need on your website
Patients aren't shopping for psychology. They're choosing who to trust.
A psychology patient is making a careful, often vulnerable decision. They're not in a hurry like a physio patient. They're choosing who they're going to share difficult things with. Your website has to support that decision, not pressure it.
Every one of these answers a question the careful patient is asking. Who is this person. What do they treat. What does it cost. What do I have to do next. Will I be safe. The websites that answer these well, gently, get the call. The ones that don't, get bounced past.
Where agencies go wrong
Most psychology websites are built like physio websites. They shouldn't be.
Years of psychology website audits inside the Clinic Mastery community surface the same patterns almost every time.
The first mistake is treating clinicians as interchangeable. A 'Meet the Team' page with five postage-stamp photos and one line bios. The patient leaves with no idea who would be a fit for them. Psychology is the most relational service in healthcare. The clinician choice is the choice.
The second mistake is hiding the fees. Psychology fees are higher than most healthcare services. Patients want to know the number before they pick up the phone. If they can't find the fees on your website, they assume the worst and leave. We list the fees clearly, with the rebate after Medicare, and trust the patient to make their own decision.
The third mistake is using AHPRA noncompliant testimonials. Psychology has the strictest testimonial restrictions of any healthcare profession in Australia. Many websites are still running them, accidentally exposing the practitioner to a complaint. We don't use testimonials on psychology sites at all. The trust signals come from practitioner depth, fees transparency, and the way the site treats the patient with respect.
On a psychology website, the visitor isn't choosing a clinic. They're choosing a person.
How we build it
How we build websites for psychology clinics.
Same four part build every clinic gets, sharpened for psychology.
Build a real profile for every clinician.
Each clinician gets a deep individual page. A photo. A short video introduction if they're willing. Specialty areas in their own words. Their approach (CBT, ACT, EMDR, schema, whatever they actually use). Fees. Availability. The patient should be able to read three profiles and confidently pick which clinician they want to call. That's the conversion event for psychology: not a click, but a confident choice.
Make the booking flow match the way patients decide.
Most psychology patients don't direct-book online. They want to confirm fit first. We build a 'first call' or 'enquiry' flow that captures the right details: presenting issue, preferred clinician, GP referral status, urgency. Your team gets a useful inquiry, not a generic appointment request. The patient feels heard before they've spent a dollar.
Disclose fees and rebates the way patients want to see them.
A clear fees page. Standard session fee. Medicare rebate amount with a Mental Health Care Plan. Out of pocket after rebate. Cancellation policy. Any concession or sliding-scale options. Patients don't haggle when they understand the number. They convert.
Respect AHPRA. Build trust without testimonials.
We never use testimonials on psychology websites. We build trust through clinician depth, organised information, accessible language, and visible commitments to privacy. The patient knows you take their confidentiality seriously because the website itself does.
What the careful patient is checking
A psychology patient isn't shopping. They're choosing who to trust.
A psychology website has a different job to a physio website. The patient isn't in pain and looking for the closest fix. They're making a careful, often vulnerable decision. The site has to support that decision, not push it. Six trust signals do most of the work. Get them right, and the patient picks up the phone.
Individual clinician profiles, not a generic team page
Psychology is the most relational service in healthcare. The patient is choosing a person, not a clinic. Postage-stamp bios fail because the patient can't tell who they'd be a fit for.
Each clinician's approach in plain English
CBT, ACT, EMDR, schema. Name what they actually use, with a sentence on what it feels like in a session. The patient is checking whether they'd feel safe with this person.
Fees disclosed up front
Psychology fees are higher than most healthcare. Hide them and the patient assumes the worst. List the standard fee, the Medicare rebate with a Mental Health Care Plan, and the out-of-pocket. Trust the patient with the number.
GP referral process explained
Most patients don't know how a Mental Health Care Plan works. A short, plain explainer removes the biggest barrier to the first call. Three sentences usually does it.
Privacy and confidentiality made visible
The patient is about to share something hard. They want to know it stays in the room. A short, visible privacy commitment matters more than a buried policy link.
First-call flow, not a hard online booking
Most psychology patients want to confirm fit before they book. A short enquiry flow with the right fields beats a calendar widget. Pre-qualified inquiries reach your team. Ready-to-book patients still convert quickly.
No testimonials. The Psychology Board's restrictions in Australia make them risky, and they aren't necessary. Depth, transparency, and respectful design build trust at least as well, and they keep the practitioner safe.
What good looks like
What a healthy psychology website looks like.
A well built psychology website should convert 2 to 4% of new visitors into a phone call or contact form. The conversion rate is lower than physio because the patient is making a more careful decision. The metric that matters more is what happens after the call. A good psychology site sends pre qualified inquiries to your team: the patient knows the fees, knows which clinician they want, and is ready to book if the call goes well. Your team spends less time triaging and more time treating. That's the real return.
Pricing
Simple, honest pricing.
No surprises. No retainers you can't escape. A site that earns its keep.
ROI calculator
See your return before you spend a cent.
What the patient pays you per visit
Average number of visits per patient
Total new patients your clinic sees each month
Roughly how many of those new patients found you online
Select your specialty above to see your numbers.
Websites
Upfront
$10,000
+ GST, one-off
Ongoing
$175/mo
+ GST, ongoing
What the upfront covers
- Strategy and discovery session
- Custom design, built to convert
- Copywriting tailored to your ideal patient
- SEO foundations: schema, local SEO, Google Business Profile
- Mobile-first, fast-loading build
- Conversion tracking installed
- Tested and live before handover
What the monthly covers
- Edits and content updates whenever you need them
- Hosting, security, and software updates
- Basic SEO maintenance: titles, meta descriptions, broken links
- Regular health checks so issues never reach your patients
- Pete looking after it, not a junior or overseas VA
Min. investment: $10,000 + GST
Get my free website audit
Written by
Pete Flynn
Co-owner, Clinic Mastery. Co-founder, Physio Fit Adelaide.
Two-time Telstra Business Awards winner (2019, 2022). Five-time Telstra Awards judge. South Australia Top 40 Under 40 (2019).
Read more about Pete →Common questions
The questions clinic owners ask us.
Why don't you use testimonials on psychology websites?
Should I let patients book online directly, or only by phone?
How long does a website rebuild take?
Will I own the website when it's done?
What happens after the site goes live?
Ready when you are
We'll show you exactly what your psychology website is missing.
Send us your URL. We'll send back a 15 minute Loom walking through the page by page issues we'd fix to convert more careful visitors into first calls. No pitch deck. No one hour discovery calls that add no value whatsoever.
Related
We work with healthcare clinics across Australia.
Websites for other specialties
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- Websites for Occupational Therapy Clinics
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- Websites for Exercise Physiology Clinics
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Other services for Psychology clinics
Looking for our general approach? See how we build websites for healthcare clinics.
Where we work
We run clinic websites for clinics in every major Australian city. Each city guide covers local cost per booking ranges, catchment patterns, and the specialty mix we see there: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Hobart. Or browse every city we cover.
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