Websites · Occupational Therapy

Websites forOccupational TherapyClinics.

Built by clinic owners. Designed around the niches your OT clinic actually serves. NDIS-ready, paediatric-aware, plain English for the patients who need it most.

OT websites are some of the hardest to get right in healthcare. The profession is so broad that a generic OT website tries to be everything to everyone, and ends up speaking to no one. The parent looking for paediatric autism support sees the same homepage as the support coordinator looking for adult NDIS therapy and the workplace HR manager looking for ergonomic assessments. None of them feels like the site is for them. The fix is segmentation. Build the site around the niches you actually serve, in the language each buyer actually uses.

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yourotclinic.com.au

Your OT Clinic

ApproachTeamContact

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Paediatric. Adult. NDIS.

OT that meets
your family
where you are.

NDIS-ready, plain English, paediatric and adult specialty support.

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Built to convert.

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What OT clients need on your website

OT clients aren't all the same. Your website shouldn't pretend they are.

An OT visitor could be a parent, a support coordinator, a carer, an NDIS participant, or an adult with their own self funded plan. They each search differently, decide differently, and book differently. The website has to recognise them when they arrive and route them to a page that makes sense for who they are.

Segmented landing experiences (paeds, adult NDIS, private)

Clear NDIS provider status and plan-management info

Plain English service descriptions

Practitioner profiles with named clinical specialties

Service-specific inquiry forms, not a generic 'contact us'

Accessibility friendly design (font size, contrast, navigation)

Each of these answers a question the OT visitor is asking. Is this clinic for someone like me. Will you accept my funding. Do you actually do what I need. Who would I see. How do I take the next step. The websites that answer those questions without making the visitor work for it are the ones that book the patients other clinics lose.

Where agencies go wrong

Most OT websites try to be everything. Patients leave because they don't see themselves.

Years of OT website audits across the community produce the same root cause almost every time.

The site is built as a single experience for every visitor. The homepage talks about 'occupational-therapy services' generically. The services page lists thirty things the clinic theoretically does. The parent looking for paediatric autism support has to scroll through workplace assessments and adult ergonomics to find what they need. Most don't. They leave.

The second mistake is unclear NDIS information. Some clinics are NDIS registered. Some accept plan managed only. Some take self managed clients. Some don't deal with NDIS at all. The visitor needs to know in five seconds whether they're in the right place. Most OT websites bury this information or skip it altogether.

The third mistake is jargon-heavy copy. 'Sensory processing differences', 'executive function support', 'modified activity participation'. These terms are accurate. They're also unreadable for an exhausted parent at 11pm. The websites that convert use plain English, with the clinical terms available for those who want them, not as the front line language.

OT is too broad. Your website needs to be narrow. Build for the niches you actually serve, in the language those clients actually use.

How we build it

How we build websites for OT clinics.

Same four part build every clinic gets, sharpened for occupational-therapy.

Segment the site by who you serve.

We build dedicated landing experiences for each main niche your clinic works in. Paediatric services for parents. Adult NDIS for participants and support coordinators. Workplace assessments for HR managers. Each segment gets its own homepage equivalent, its own service pages, and its own inquiry flow. The visitor lands in the right place and immediately feels seen.

Make NDIS information unmissable and specific.

We build a clear NDIS section that lists your registration status, the plans you accept (NDIA-managed, plan managed, self managed), the goals and supports you typically work with, and the price guide you charge against. Support coordinators screen for this information in seconds. If it's there and clear, you make the shortlist. If it's not, you don't.

Write in plain English. Keep clinical terms available.

We use the words your clients actually use. 'Help with managing big feelings'. 'Support to learn everyday tasks'. 'Services for kids who find school hard'. The clinical terms (sensory regulation, ADL, executive function) are still there for clinicians and support coordinators who search for them. But they're not the front line copy that scares off the exhausted parent.

Build practitioner profiles around clinical specialties.

Each OT gets a profile page that names their clinical specialties in real terms. Not 'paediatric occupational-therapy' but 'works with primary school age kids on handwriting, motor skills, and sensory regulation'. The clearer the specialty, the more confident the buyer is in choosing the right clinician for their family.

Routed by buyer, not by service

OT websites don't work as one experience. They work as four.

The breadth that makes OT hard to advertise also makes it hard to design a website for. Each visitor has a completely different need on landing. The site that converts recognises who arrived and routes them to a page built for them, with copy in their language, and an inquiry form that asks the right questions.

Paediatric private and NDIS

Route 01

Who lands here: Parent of a young child with sensory, autism, or developmental concerns
What the page needs: Plain English service descriptions, paediatric clinician profiles, age-banded support
Inquiry form qualifies on: Child's age, presenting concern, NDIS or private

Adult NDIS

Route 02

Who lands here: Support coordinator or NDIS participant
What the page needs: Registration status, accepted plan types, goals and supports, capacity
Inquiry form qualifies on: Plan type, goals, urgency, geographic catchment

Workplace and ergonomic

Route 03

Who lands here: HR manager or return-to-work coordinator
What the page needs: Industry experience, assessment process, reporting examples, turnaround times
Inquiry form qualifies on: Industry, role count, assessment type, urgency

Adult private and DVA

Route 04

Who lands here: Self-funded adult, carer for an older parent, or DVA-eligible client
What the page needs: Standard fees, DVA coverage details, home assessment options
Inquiry form qualifies on: Relationship to client, person's age, DVA eligibility

Same clinic. Four landing experiences. Four lead-form configurations. Each segment self-selects on the homepage and lands somewhere built for them. The visitor feels seen. Your team gets pre-qualified inquiries instead of generic 'contact us' submissions.

What good looks like

What a healthy OT website looks like.

A well built OT website should convert at least 2 to 4% of new visitors into a service-specific inquiry. The conversion rate varies by segment. Paediatric inquiries are usually higher than adult NDIS, which are usually higher than workplace assessments. The metric that matters more is the quality of the inquiry. A segmented website sends pre-filtered inquiries to your team: the parent has already self-selected as paediatric, the support coordinator has already named the participant's plan type. Your team spends less time triaging and more time delivering services. That's the real return.

Pricing

Simple, honest pricing.

No surprises. No retainers you can't escape. A site that earns its keep.

ROI calculator

See your return before you spend a cent.

What is your profession?

Your average appointment fee

What the patient pays you per visit

Your PVA

Average number of visits per patient

New patients per month (all sources)

Total new patients your clinic sees each month

How many come from your website?

Roughly how many of those new patients found you online

How easy is it to find your clinic on Google?

Select your specialty above to see your numbers.

Websites

Upfront

$10,000

+ GST, one-off

Ongoing

$175/mo

+ GST, ongoing

What the upfront covers

Strategy and discovery session
Custom design, built to convert
Copywriting tailored to your ideal patient
SEO foundations: schema, local SEO, Google Business Profile
Mobile-first, fast-loading build
Conversion tracking installed
Tested and live before handover

What the monthly covers

Edits and content updates whenever you need them
Hosting, security, and software updates
Basic SEO maintenance: titles, meta descriptions, broken links
Regular health checks so issues never reach your patients
Pete looking after it, not a junior or overseas VA

Min. investment: $10,000 + GST

Get my free website audit

Written by

Pete Flynn

Co-owner, Clinic Mastery. Co-founder, Physio Fit Adelaide.

Two-time Telstra Business Awards winner (2019, 2022). Five-time Telstra Awards judge. South Australia Top 40 Under 40 (2019).

The questions clinic owners ask us.

Should I list every service my OT clinic technically offers?

No. List the niches you genuinely work in and want more of. An OT clinic that lists thirty services dilutes the trust signal for every one of them. A clinic that lists three or four niches it specialises in builds confidence with the buyers in those niches, and lets the clients in other categories self-select out. Specialisation converts.

How do I make sure NDIS clients can find what they need on my website?

We build a dedicated NDIS section with your registration status, accepted plan types (NDIA, plan managed, self managed), goals and supports you commonly work with, and how to book a first appointment. Support coordinators search for this exact information when they're shortlisting OT clinics for their participants. Clear, organised NDIS information is the difference between making the shortlist and not.

How long does a website rebuild take?

Most clinic websites are built and live within 6 to 8 weeks from kickoff. The biggest variable is content readiness: practitioner photos, bios, services, and fees. Once we have those, the build is fast. We work with you in weekly check-ins so nothing surprises you.

Will I own the website when it's done?

Yes. The site, the code, the content, the domain, all of it stays with you. We host it for you on a fast, secure platform, but you can take it elsewhere whenever you choose. No lock-in, no hostage code.

What happens after the site goes live?

Most clinics keep us on for ongoing care: hosting, security updates, content tweaks, conversion optimisation, and the occasional new page. It's optional. You can also take the site and manage it yourself, or hand it to another developer. We're not building dependencies. We're building you a website that works.

Ready when you are

We'll show you exactly which OT segments your website is losing.

Send us your URL. We'll send back a 15 minute Loom walking through the page by page issues we'd fix to convert more of the right inquiries into bookings. No pitch deck. No one hour discovery calls that add no value whatsoever.

Apply Now Get my free website audit

We work with healthcare clinics across Australia.

Websites for other specialties

Other services for Occupational Therapy clinics

Looking for our general approach? See how we build websites for healthcare clinics.

Where we work

We run clinic websites for clinics in every major Australian city. Each city guide covers local cost per booking ranges, catchment patterns, and the specialty mix we see there: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Hobart. Or browse every city we cover.