Websites · Occupational Therapy

Websites foroccupational therapists

Websites for occupational therapists, with a page for each group you serve. NDIS ready, plain language, and a booking path that works for a parent and a coordinator alike.

OT websites are some of the hardest to get right in healthcare. The profession is so broad that a generic OT website tries to be everything to everyone, and ends up speaking to no one. The parent looking for paediatric autism support sees the same homepage as the support coordinator looking for adult NDIS therapy and the workplace HR manager looking for ergonomic assessments. None of them feels like the site is for them. The fix is segmentation. Build the site around the niches you serve, in the language each buyer uses.

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yourotclinic.com.au

Your OT Clinic

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Paediatric. Adult. NDIS.

OT that meets
your family
where you are.

NDIS-ready, plain English, paediatric and adult specialty support.

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Built to convert.

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What OT clients need on your website

OT clients aren't all the same. Your website shouldn't pretend they are.

An OT visitor could be a parent, a support coordinator, a carer, an NDIS participant, or an adult with their own self funded plan. They each search differently, decide differently, and book differently. The website has to recognise them when they arrive and route them to a page that makes sense for who they are.

Segmented landing experiences (paeds, adult NDIS, private)

Clear NDIS provider status and plan management info

Plain English service descriptions

Practitioner profiles with named clinical specialties

Service specific enquiry forms, not a generic 'contact us'

Accessibility friendly design (font size, contrast, navigation)

Each of these answers a question the OT visitor is asking. Is this clinic for someone like me. Will you accept my funding. Do you do what I need. Who would I see. How do I take the next step. The websites that answer those questions without making the visitor work for it are the ones that book the patients other clinics lose.

Where agencies go wrong

Most OT websites try to be everything. Patients leave because they don't see themselves.

Years of auditing websites belonging to occupational therapists across the community produce the same root cause almost every time.

The site is built as a single experience for every visitor. The homepage talks about 'occupational therapy services' generically. The services page lists thirty things the clinic theoretically does. The parent looking for paediatric autism support has to scroll through workplace assessments and adult ergonomics to find what they need. Most don't. They leave.

The second mistake is unclear NDIS information. Some clinics are NDIS registered. Some accept plan managed only. Some take self managed clients. Some don't deal with NDIS at all. The visitor needs to know in five seconds whether they're in the right place. Most OT websites bury this information or skip it altogether.

The third mistake is jargon heavy copy. 'Sensory processing differences', 'executive function support', 'modified activity participation'. These terms are accurate. They're also unreadable for an exhausted parent at 11pm. The websites that convert use plain English, with the clinical terms available for those who want them, not as the front line language.

OT is too broad. Your website needs to be narrow. Build for the niches you serve, in the language those clients use.

How we build it

How we build websites for OT clinics.

Same four part build every clinic gets, sharpened for occupational therapy.

Segment the site by who you serve.

We build dedicated landing experiences for each main niche your clinic works in. Paediatric services for parents. Adult NDIS for participants and support coordinators. Workplace assessments for HR managers. Each segment gets its own homepage equivalent, its own service pages, and its own enquiry flow. The visitor lands in the right place and immediately feels seen.

Make NDIS information unmissable and specific.

We build a clear NDIS section that lists your registration status, the plans you accept (NDIA managed, plan managed, self managed), the goals and supports you typically work with, and the price guide you charge against. Support coordinators screen for this information in seconds. If it's there and clear, you make the shortlist. If it's not, you don't.

Write in plain English. Keep clinical terms available.

We use the words your clients use. 'Help with managing big feelings'. 'Support to learn everyday tasks'. 'Services for kids who find school hard'. The clinical terms (sensory regulation, ADL, executive function) are still there for clinicians and support coordinators who search for them. But they're not the front line copy that scares off the exhausted parent.

Build practitioner profiles around clinical specialties.

Each OT gets a profile page that names their clinical specialties in real terms. Not 'paediatric occupational therapy' but 'works with primary school age kids on handwriting, motor skills, and sensory regulation'. The clearer the specialty, the more confident the buyer is in choosing the right clinician for their family.

Field notes

What we see on OT websites

An OT website converts 2 to 4 percent of new visitors into an enquiry, and the rate matters less than who is enquiring. A single page listing everything the clinic does sends the clinic the wrong enquiries: a parent asking about a driving assessment, a support coordinator asking about paediatric feeding. A page per segment, written in the words that segment uses, sends enquiries that have already sorted themselves.

NDIS families need the plan type, the pricing arrangement and the waitlist stated plainly on the page, not in a PDF. The clinics that do that spend less time triaging and more time delivering.

OT websites don't work as one experience. They work as four.

The breadth that makes OT hard to advertise also makes it hard to design a website for. Each visitor has a completely different need on landing. The site that converts recognises who arrived and routes them to a page built for them, with copy in their language, and an enquiry form that asks the right questions.

Paediatric private and NDIS

Route 01

Who lands here: Parent of a young child with sensory, autism, or developmental concerns
What the page needs: Plain English service descriptions, paediatric clinician profiles, age banded support
Enquiry form qualifies on: Child's age, presenting concern, NDIS or private

Adult NDIS

Route 02

Who lands here: Support coordinator or NDIS participant
What the page needs: Registration status, accepted plan types, goals and supports, capacity
Enquiry form qualifies on: Plan type, goals, urgency, geographic catchment

Workplace and ergonomic

Route 03

Who lands here: HR manager or return to work coordinator
What the page needs: Industry experience, assessment process, reporting examples, turnaround times
Enquiry form qualifies on: Industry, role count, assessment type, urgency

Adult private and DVA

Route 04

Who lands here: Self funded adult, carer for an older parent, or DVA eligible client
What the page needs: Standard fees, DVA coverage details, home assessment options
Enquiry form qualifies on: Relationship to client, person's age, DVA eligibility

Same clinic. Four landing experiences. Four lead form configurations. Each segment self selects on the homepage and lands somewhere built for them. The visitor feels seen. Your team gets prequalified enquiries instead of generic 'contact us' submissions.

What good looks like

What a healthy OT website looks like.

A well built OT website should convert at least 2 to 4 percent of new visitors into a service specific enquiry. The conversion rate varies by segment. Paediatric enquiries are usually higher than adult NDIS, which are usually higher than workplace assessments. The metric that matters more is the quality of the enquiry. A segmented website sends already filtered enquiries to your team: the parent has already self selected as paediatric, the support coordinator has already named the participant's plan type. Your team spends less time triaging and more time delivering services. That's the real return.

Pricing

Pricing is on the websites page, and the site is yours: domain, files and tracking in your name. See website pricing.

Written by Pete Flynn, physiotherapist. One of the owners of Clinic Mastery and Physio Fit Adelaide.

About Pete

The numbers nobody publishes

What a new patient enquiry costs an occupational therapy clinic.

We do not publish tracked figures for occupational therapy clinics yet, so this is the band we hold those accounts to. It is a standard we set, and every row on the benchmarks page names which of the two it is.

That is what it costs to get someone to your site. What happens next is the website's job, and it is the cheapest part of the whole number to fix.

$100

middle of the band we hold those accounts to

$80 to $120

bottom to top of the band

$1,552

what one new patient is typically worth, at $194 across 8 visits

See where occupational therapy sits against every other discipline

Common questions

The questions clinic owners ask us.

What should an occupational therapist's website have on it?

A separate path for each buyer you serve. Parents looking for paediatric support, participants and support coordinators looking for NDIS work, and HR managers looking for workplace assessments are three different people who should not land on the same page. Then your NDIS status stated plainly, registration and accepted plan types, because coordinators screen for that in seconds. Plain English service copy instead of sensory processing differences and executive function support. And profiles that say what each of your occupational therapists does, in real terms.

Why do OT websites get the wrong enquiries?

Because the site is built as one experience for every visitor. A generic homepage about occupational therapy services, a list of thirty things the clinic could theoretically do, and one contact form. What arrives is a pile of enquiries for services you don't offer and a front desk that spends its week triaging. Segmenting the site by niche fixes it almost immediately. The parent self selects as paediatric before they ever fill anything in, the coordinator names the plan type, and your team gets enquiries they can serve.

Should I list every service my OT clinic technically offers?

No. List the niches you genuinely work in and want more of. An OT clinic that lists thirty services dilutes the trust signal for every one of them. A clinic that lists three or four niches it specialises in builds confidence with the buyers in those niches, and lets the clients in other categories self select out. Specialisation converts.

How do I make sure NDIS clients can find what they need on my website?

We build a dedicated NDIS section with your registration status, accepted plan types (NDIA, plan managed, self managed), goals and supports you commonly work with, and how to book a first appointment. Support coordinators search for this exact information when they're shortlisting OT clinics for their participants. Clear, organised NDIS information is the difference between making the shortlist and not.

How long does a website rebuild take?

Most clinic websites are built and live within 6 to 8 weeks from kickoff. The biggest variable is content readiness: practitioner photos, bios, services, and fees. Once we have those, the build is fast. We work with you in weekly check ins so nothing surprises you.

Will I own the website when it's done?

Yes. The site, the code, the content, the domain, all of it stays with you. We host it for you on a fast, secure platform, but you can take it elsewhere whenever you choose. No lock in, no hostage code.

Ready when you are

Find out which OT segments your website turns away.

Send us your URL. We'll send back a 15 minute Loom walking through the page by page issues we'd fix to convert more of the right enquiries into bookings. No pitch deck. No one hour discovery calls that add no value whatsoever.

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We work with healthcare clinics across Australia.

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Looking for our general approach? See how we build websites for healthcare clinics.

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