Next hire forecast
Hiring? See what waiting on ads costs.
Most owners hire first and think about marketing once the diary looks quiet. This forecast runs your new practitioner's first two years twice, ads live from day one versus the wait you are weighing up, and puts a dollar figure on the gap. Three inputs, instant answer, nothing collected.
A hire is a cashflow decision, not a salary decision
A new practitioner costs base wage from day one while their diary is still light. The question is never the salary. It is how deep the cash dips before it climbs back, and when it crosses zero.
The pay model changes everything
Salary or a percentage of billings, the cash dip and the break even month move a long way between the two. The forecast pays them the way you actually would, the higher of base wage or commission each week.
The ads clock starts before day one
Ads take four to eight weeks from switch on to a steady flow of booked patients. Wait until your new practitioner starts, or worse, until they are struggling, and you pay base wage for an empty diary while the campaign warms up. The forecast prices that wait.
Next hire forecast
Start the ads now, or wait until they start?
Three numbers and you have an answer. The forecast pays your new hire the way you actually would, the higher of base wage or commission each week, and runs their diary month by month twice: once with the ads live from day one, once with the wait you are weighing up. Every dollar figure includes super.
On these numbers, having the ads live by day one is enough for your next physiotherapist. Waiting longer than that starts to cost. All figures include super.
What they earn before any commission. You add super on top.
Each week they take the higher of base wage or this share of what they bill.
Their diary when it's fully utilised, set by appointment length.
A typical episode of care. It turns new patients into a diary that stays full.
Room, admin time, software and consumables this hire adds.
They build a diary from scratch, starting near zero.
Past patients your database brings back for a new episode of care. They fill the diary like a new patient but cost nothing to acquire.
Ads timing
Includes superDay one is soon enough
On your numbers, your own patient flow carries the early months, so the campaign can mature while the diary builds and this wait costs you nothing. That verdict is honest, not polite. Thinner new patient flow or a longer wait changes it; move the dials and watch.
Cost of waiting, first year
Nothing
waiting three months into the hire is safe here
Break even, ads from day one
Month 4
waiting pushes it to month 5
Deepest cash dip
-$8,057
the same either way
Adds each year once settled
$159,031
What is holding them back
New patient flow, not their ability to see people. At 20 new patients a month they plateau at about 28 a week, short of a full 55. You'd be paying for about 27 empty slots a week. Filling that diary is worth roughly $98,056 a year from this one hire.
At 20 new patients a month, your new physiotherapist only ever half fills their diary.
That gap is worth about $98,056 a year from this hire alone. A predictable flow of new patients is exactly what we build.
See if we can fill the diaryWhat it's worth to fill their diary
Right now they only ever fill 28 out of 55 client appointments in their diary.
That gap is new patients. Here is what it costs to close it, and what closing it puts back in your pocket every year.
Most physiotherapist clinics pay $80 to $100.
How fast you fill the diary only changes when you get there, not what it is worth each year. Most diaries fill over four to six months.
Extra new patients a month
+20
from 20 to 40 a month
Marketing to get them
$1,800 a month
about $21,600 a year
Their diary
Full by month 6
28 up to 55 a week
Profit from this one hire, every year once the diary is full
$76,456
More profit a year
after the marketing
4.5x
Back for every $1 a year
$64,223
Banked in the first year
as it fills by month 6
Spend about $1,800 a month to bring in 20 more new patients, and a full diary is worth $98,056 more a year than the 28 a week they manage now. After the marketing, that is $76,456 more in your pocket every year, so every $1 comes back as 4.5x. You reach it by month 6, banking around $64,223 of it in the first year.
Get this new patient flowAn educated estimate, not your accountant. Every input above is an editable default you can match to your real clinic. The pay model is the same rolling wage versus commission maths used across Clinic Mastery, with super and leave included. Ads are assumed to take about six weeks from switch on to a steady flow of booked patients, and the forecast claims nothing for bookings made before their first day. It doesn't model owner time, equipment finance or tax.
Built by clinic owners, for clinic owners. The same break even engine sits behind our full Rolling Break Even tool, reverse engineered from the spreadsheet Pete used to run his own clinics.