Insights

Field-tested,clinic-aware.

Notes from inside the campaigns we run for healthcare clinics across Australia. Pulled from the work, the audits, the AHPRA conversations, and the podcast back-catalogue. Useful even if you never call us.

Google Ads

6 min read

What's a good cost per booking for physio Google Ads in 2026?

A healthy physio Google Ads account in Australia costs $80 to $100 per new patient booking, but the number is meaningless without context. Here's what a realistic benchmark looks like, and the four things that decide whether you land at the bottom of the range or three times above it.

Pete Flynn · 3 May 2026

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Compliance

8 min read

AHPRA-compliant Google Ads copy for psychology clinics

Section 133 of the National Law prohibits testimonials in advertising for every AHPRA-regulated profession, but psychology has additional sensitivities most agencies don't know. Here's how to write Google Ads copy that converts patients and keeps your registration safe.

Pete Flynn · 3 May 2026

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