Insights by topic

Lead generation

Getting the enquiry is only half the job. These articles cover the part most clinics skip: following up fast, fixing the intake process where enquiries die, and the campaigns that bring patients back without spending another dollar on ads.

Decision Frameworks

7 min read

Start the ads before your new practitioner does

A new hire costs wages from day one. Ads take four to eight weeks to mature. Wait and see how they go, and you pay for an empty diary while the campaign warms up. Here is the maths, with a forecast you can run on your own numbers.

Pete Flynn · 6 July 2026

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SEO

8 min read

How Gemini, ChatGPT and Claude decide which clinic to recommend

Some of your future patients will ask an AI which clinic to see before they ever open Google. The catch is that different assistants read completely different places, and most of what gets said about ranking in them is wrong. Here is what holds up.

Pete Flynn · 28 June 2026

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Websites

11 min read

Why I send clinic ad clicks to a hidden landing page, not your homepage

Two clinics pay the same for the same click. One sends it to a homepage built for everyone and loses most of them. The other sends it to a page that matches the search and keeps far more. Here is the destination decision I make for every clinic I run.

Pete Flynn · 17 June 2026

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Websites

7 min read

Why your clinic website isn't turning visitors into bookings

Most clinics with a conversion problem don't have a traffic problem. They have a booking page problem. People land, can't find an obvious way to book, hit friction, and leave without a word. Here's where the leak is, and how to plug it.

Pete Flynn · 1 June 2026

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Websites

6 min read

The 9pm test: would your website book the patient searching at midnight?

Most of your new patients first find you late at night, worried, on a phone, after reception has gone home. I call it the 9pm test. If your homepage can't win that person in four taps, it doesn't matter how lovely it looks on a desktop at 10am.

Pete Flynn · 31 May 2026

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Websites

7 min read

How fast does your clinic website need to be?

Most clinic websites I open are slow, and the owner has no idea. The number isn't a vanity score. A slow site loses bookings before the patient ever reads a word, and Google drops you down the page for it. Here's what good looks like, what slow costs, and how to check yours.

Pete Flynn · 30 May 2026

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Lead Generation

7 min read

You're speaking to everyone, tracking nothing, and following up too late

The ad is running. The form fills are coming in. And somehow the diary is still not moving. Three specific things cause the gap between enquiry and booked patient, and almost every clinic I've worked with is getting all three wrong at once.

Pete Flynn · 8 May 2026

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Lead Generation

7 min read

Your Google Business Profile is probably your most underrated marketing asset

On mobile, the Google map pack appears before paid ads, before organic results, and before everything else. Most clinic owners are spending hundreds a month on Google Ads and ignoring the free channel that sits above them. Here's what an optimised Google Business Profile looks like.

Pete Flynn · 30 April 2026

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Lead Generation

8 min read

Your intake system is where the enquiries go to die

Most clinic owners measure their marketing by the number of enquiries they generate. The number that matters is how many of those enquiries become booked patients. The gap between the two is the intake system. Most clinics don't have one.

Pete Flynn · 28 April 2026

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Decision Frameworks

8 min read

The highest ROI campaign your clinic probably isn't running

Most clinic owners are spending hundreds a month on paid ads to find new patients while ignoring a database of past patients who already trust them. Patient reactivation campaigns typically cost $0 to $2 per contact and convert at 3 to 8 times the rate of cold acquisition. Here's the system.

Pete Flynn · 27 April 2026

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