Insights by topic

Lead generation

Getting the enquiry is only half the job. These articles cover the part most clinics skip: following up fast, fixing the intake process where enquiries quietly die, and the campaigns that bring patients back without spending another dollar on ads.

Lead Generation

7 min read

You're speaking to everyone, tracking nothing, and following up too late

The ad is running. The form fills are coming in. And somehow the diary is still not moving. Three specific things cause the gap between enquiry and booked patient, and almost every clinic I've worked with is getting all three wrong at once.

Pete Flynn · 10 May 2026

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Lead Generation

7 min read

Your Google Business Profile is probably your most underrated marketing asset

On mobile, the Google map pack appears before paid ads, before organic results, and before everything else. Most clinic owners are spending hundreds a month on Google Ads and ignoring the free channel that sits above them. Here's what an optimised Google Business Profile looks like.

Pete Flynn · 10 May 2026

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Lead Generation

8 min read

Your intake system is where the enquiries go to die

Most clinic owners measure their marketing by the number of enquiries they generate. The number that actually matters is how many of those enquiries become booked patients. The gap between the two is the intake system. Most clinics don't have one.

Pete Flynn · 10 May 2026

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Decision Frameworks

8 min read

The highest ROI campaign your clinic probably isn't running

Most clinic owners are spending hundreds a month on paid ads to find new patients while ignoring a database of past patients who already trust them. Patient reactivation campaigns typically cost $0 to $2 per contact and convert at 3 to 8 times the rate of cold acquisition. Here's the system.

Pete Flynn · 10 May 2026

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