Clinic Mastery Marketing

Insights by topic

Benchmarks

Every clinic owner asks me the same question: is my number good? These articles put real benchmarks on cost per booking, ad budgets, and what a campaign should look like at each stage. Compare your account against actual data instead of a gut feel.

Decision Frameworks

7 min read

How to set your clinic marketing budget without guessing

Most clinic owners set a marketing budget by feel. The number that actually works starts with your patient lifetime value and changes depending on whether you're growing or consolidating. Here's the calculation that changes how you think about every dollar you spend on marketing.

Pete Flynn · 10 May 2026

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Google Ads

6 min read

Two clinics. Same Google. One pays $80 per booking. The other pays $220.

Same suburb, same specialty, roughly the same ad budget. One clinic gets new patients for $80 each. The other pays $220 and wonders if Google Ads even works. The ads are not the variable. The system underneath them is.

Pete Flynn · 10 May 2026

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Google Ads

6 min read

Google Ads don't just go live. They learn. Here's what that looks like.

Most clinics expect Google Ads to deliver results in the first two weeks. Google's algorithm needs 4 to 6 weeks just to build a quality score. The actions you take in month one determine whether the account compounds or resets. Here's what actually happens and when.

Pete Flynn · 10 May 2026

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Google Ads

7 min read

What you can afford to spend on a new patient

Most clinic owners I work with cap themselves at $80 to $100 per new patient because the number sounds high. Their actual lifetime value is between $4,000 and $30,000. The maths reframes the conversation. Here's the calculator and the empty chair logic that changes the answer.

Pete Flynn · 8 May 2026

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Google Ads

6 min read

Physio Google Ads cost per booking benchmark, 2026

A healthy physio Google Ads account in Australia costs $80 to $100 per new patient booking, but the number is meaningless without context. Here's what a realistic benchmark looks like, and the four things that decide whether you land at the bottom of the range or three times above it.

Pete Flynn · 3 May 2026

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