Insights by topic

Agency relationships

I run an agency, and I'll still tell you plenty of clinic owners are getting a raw deal from theirs. These articles show you how to read an agency report, the games some agencies play with your numbers, and the questions that separate a real partner from a retainer collector.

6 min read

Stop turning your marketing off when you get busy

I was guilty of it too. Get busy, turn off the marketing, quieten down, panic, turn it back on. It felt like resource management. The data said otherwise. Here's what that cycle actually costs a clinic, and what I'd do differently.

Pete Flynn · 10 May 2026

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Google Ads

6 min read

Google Ads don't just go live. They learn. Here's what that looks like.

Most clinics expect Google Ads to deliver results in the first two weeks. Google's algorithm needs 4 to 6 weeks just to build a quality score. The actions you take in month one determine whether the account compounds or resets. Here's what actually happens and when.

Pete Flynn · 10 May 2026

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Agency relationships

7 min read

The tap that doesn't quite turn off

Almost every clinic owner I sit down with has been told the same thing by an agency: it's like turning on a tap. Three months in, the tap doesn't quite work. Here's why that pitch keeps landing, and the four boxes a real monthly report should tick.

Pete Flynn · 4 May 2026

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Google Ads

5 min read

Stop bidding on your own brand name

If your Google Ads account is bidding on your own clinic name, you're paying for clicks you'd win for free, then watching them show up in your report as cheap conversions that make the campaign look healthier than it is. Here's the trap, and the 90 second fix.

Pete Flynn · 4 May 2026

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Agency relationships

6 min read

Doing your own marketing isn't free

Most clinic owners I talk to assume that doing their own marketing is free, because they're not paying anyone. The math says otherwise. Here's what an hour of your time actually costs, and the framework I use to decide what to outsource.

Pete Flynn · 4 May 2026

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