Insights by topic

Creative

The ad that talks to everyone talks to no one. These articles cover how to write ads that speak to one patient's actual worry, in the language they'd type into Google at 9pm, while staying inside the AHPRA advertising rules.

Decision Frameworks

6 min read

The ad that talks to everyone talks to no one

Every clinic owner wants more reach. A bigger net. Broader targeting. But the ad that tries to talk to everyone gets read by no one. Going inch wide and mile deep is the only approach that moves the right patient to act.

Pete Flynn · 10 May 2026

Read

Decision Frameworks

6 min read

Your patient doesn't know their diagnosis. Your marketing shouldn't assume they do.

You can identify the root cause of a patient's problem before they finish describing their symptoms. That clinical expertise is exactly what makes writing your own marketing so difficult. Your patient has no idea what their diagnosis is. They only know what they feel. Your marketing needs to start there.

Pete Flynn · 10 May 2026

Read

Compliance

8 min read

AHPRA compliant Google Ads for psychology clinics

Section 133 of the National Law prohibits testimonials in advertising for every AHPRA regulated profession, but psychology has additional sensitivities most agencies don't know. Here's how to write Google Ads copy that converts patients and keeps your registration safe.

Pete Flynn · 3 May 2026

Read