Websites · Exercise Physiology
Websites forExercise PhysiologyClinics.
Built by clinic owners. Designed for the patient choosing between an EP and a personal trainer. Tuned for fast bookings on mobile.
An exercise physiology patient hitting your website for the first time has one main question: am I in the right place. They've Googled their condition, they've heard the word 'exercise physiologist' from their GP or a friend, and now they're trying to work out whether you're an EP or a personal trainer, whether Medicare covers this, and whether you actually treat what's wrong with them. Most EP websites bury all three answers. The websites that book are the ones that lead with conditions, lead with funding pathways, and make it impossible to confuse the clinic with a gym. Built to book.
yourepclinic.com.au
Chronic pain. Diabetes. NDIS.
Movement that
actually changes things.
AEP-accredited exercise physiology. Evidence-based, Medicare and NDIS friendly.
Built to convert.
What EP patients need on your website
Patients arrive with a condition and a funding question. Build the site for both.
Most EP website visits start with a Google search for a specific condition (diabetes, chronic pain, cardiac, post-rehab) or a funding pathway (Medicare, NDIS). The site has to answer both questions inside the first 30 seconds, before the patient bounces to the personal trainer in the next ad slot.
Each of these answers a question the patient has before they book. Do you treat my condition. Does my funding cover this. Are you a clinical EP or a personal trainer. How quickly can I see someone. If your site can answer those four questions in under a minute, it converts. If it can't, it doesn't.
Where agencies go wrong
Most EP websites look like fitness brands. Patients arrive looking for clinical care.
We've audited exercise physiology websites across the Clinic Mastery community for years. The same mistakes show up almost every time.
The site looks like a gym. Stock photography of people lifting weights, generic fitness language, hero copy about 'reaching your goals'. The patient with type 2 diabetes searching for a Medicare-rebatable program lands on the homepage, doesn't see anything that addresses their condition or their funding pathway, and bounces.
The second mistake is hiding the conditions. The diabetes program, the cardiac rehab pathway, the chronic pain protocol, the NDIS work. All buried under 'Our Services' or 'What We Do'. The patient who Googled 'diabetes exercise program [suburb]' lands on a generic page about exercise physiology and leaves. The page that would have converted them is three clicks deep.
The third mistake is unclear funding. Medicare CDM, NDIS, DVA, private health, self-pay. The patient needs to know in five seconds whether their pathway is supported. Most EP websites don't make it obvious. The patient assumes they need a referral they don't have, or assumes they're not eligible, and books elsewhere.
Build the site for the condition and the funding pathway. Skip the gym brand. Built to book.
How we build it
How we build websites for exercise physiology clinics.
Same four-part build every clinic gets, sharpened for exercise physiology.
Build the site condition-first.
We rebuild the navigation around what patients actually search: type 2 diabetes, chronic pain, cardiac rehab, post-injury rehab, weight management with chronic conditions, NDIS exercise physiology, return to sport. Each condition gets its own page that explains the EP approach to that issue, what the program looks like, and how to book. The generic 'about EP' content moves to where it belongs, after the patient is already convinced you treat their condition.
Make funding pathways unmissable.
We build a clear fees and funding page that explains Medicare CDM (5 subsidised sessions per year via GP referral), NDIS, DVA, private health rebates, and self-pay options. The pathway logos sit on the booking page. The patient knows in five seconds whether you're set up for them, and what they'll pay.
Differentiate from personal training, visibly.
ESSA accreditation in the practitioner bios. Clinical setting in the photography, not a gym. Language about assessment, evidence-based programming, and chronic disease management. The patient can't accidentally confuse the clinic with a PT studio. That distinction is doing real work for your conversion.
Make the booking visible everywhere.
A bright booking button on every page. Click-to-call on mobile. Online booking integrated with Cliniko, Halaxy, Power Diary, Nookal, or whichever practice management software you use. The patient goes from search result to confirmed appointment in under 30 seconds.
What good looks like
What a healthy EP website looks like.
A well-built exercise physiology website should convert at least 3 to 5% of new visitors into bookings or qualified inquiries. That assumes condition-led pages, clear funding pathways, an unmissable booking flow, and ESSA visibility. The bigger lift usually comes from organic search traffic. Condition-led pages rank for the specific searches that generic 'about EP' pages never could. Most EP clinics we rebuild see organic search bookings double inside 6 to 12 months, just from restructuring the content. Same clinic, same team, more bookings.
Pricing
Simple, honest pricing.
No surprises. No retainers you can't escape. A site that earns its keep.
ROI calculator
See your return before you spend a cent.
What the patient pays you per visit
Average number of visits per patient
Total new patients your clinic sees each month
Roughly how many of those new patients found you online
Select your specialty above to see your numbers.
Websites
Upfront
$10,000
+ GST, one-off
Ongoing
$147/mo
+ GST, ongoing
What the upfront covers
- Strategy and discovery session
- Custom design, built to convert
- Copywriting tailored to your ideal patient
- SEO foundations: schema, local SEO, Google Business Profile
- Mobile-first, fast-loading build
- Conversion tracking installed
- Tested and live before handover
What the monthly covers
- Edits and content updates whenever you need them
- Hosting, security, and software updates
- Basic SEO maintenance: titles, meta descriptions, broken links
- Regular health checks so issues never reach your patients
- Pete looking after it, not a junior or overseas VA
Min. investment: $10,000 + GST
Get my free website audit
Written by
Peter Flynn
Co-owner, Clinic Mastery. Co-founder, Physio Fit Adelaide.
Two-time Telstra Business Awards winner (2019, 2022). Five-time Telstra Awards judge. South Australia Top 40 Under 40 (2019).
Read more about Pete →Common questions
The questions clinic owners ask us.
Most of our patients come via GP referral. Why does the website even matter?
Should we list every condition we treat, or just the main ones?
Can we put patient testimonials and outcome stories on the site?
How long does a website rebuild take?
Will I own the website when it's done?
What happens after the site goes live?
Ready when you are
We'll show you exactly what's leaking your EP bookings.
Send us your URL. We'll send back a 15-minute Loom walking through the page-by-page issues we'd fix to get more bookings out of the same traffic. No pitch deck. No one-hour discovery calls that add no value whatsoever.
Related
We work with healthcare clinics across Australia.
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Other services for Exercise Physiology clinics
Looking for our general approach? See how we build websites for healthcare clinics.