Clinic Mastery Marketing

Google Ads · Physiotherapy

Google Ads for Physiotherapy Clinics.

Built by physio clinic owners. Targeting the physio patients you can actually win on Google. Measured in real bookings, not clicks.

Most physio clinics that try Google Ads stop trying. They run a campaign for a few months, watch the budget disappear, and decide Google Ads doesn't work for physio. Almost every time, it wasn't Google. It was the campaign chasing the wrong physio patients. Brand-name keywords. Bulk billing searches. Post-surgical patients who were never on Google in the first place. The fix isn't a bigger budget. It's pointing the budget at the physio patients who actually search Google for a clinic.

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google.com

physiotherapist for shoulder pain near me

Sponsoredyourclinic.com.au

Newcastle Physio · Hands-On Pain Relief

Individualised treatment plans. Back pain, shoulder pain, neck pain. We fix it.

4.9 · 312 reviews

competitor-clinic.com.au

Competitor Physio Clinic

Welcome to our practice. Comprehensive physiotherapy services.

another-physio.com.au

Another Physiotherapy Practice

When patients search, you win the click.

What physio patients actually search

Patients don't search 'physiotherapist'. They search what hurts.

Optimise for the word 'physio' and you'll pay Google for browsers, students, comparison shoppers, and anyone with a passing curiosity. None of them book. Your real money searches sit further down the funnel, where the patient already knows what hurts.

lower back pain physio near me
shoulder pain physiotherapist [suburb]
knee pain treatment [suburb]
sciatica physio
pelvic floor physio [suburb]
physio for runners knee

Patients Google the problem, not the solution. They know their shoulder hurts. They don't know whether they need a physio, a sports doctor, or a remedial massage. So we build campaigns that capture both kinds of search. The symptom search. The specialty search. Because the buyer lives in both.

Where agencies go wrong

Most agencies don't understand which physio patients you can actually win on Google.

We've reviewed Google Ads accounts for physio clinics across the Clinic Mastery community for years. The same mistake shows up in almost every one.

Every physio clinic has an ideal client list. Runners with chronic knee pain. Mums recovering postpartum. Tradies with sciatica. The list is real. But here's the part agencies miss: not every ideal client is reachable on Google.

The post-surgical knee replacement patient doesn't search Google for rehab. Their surgeon hands them a shortlist. The chronic disease management patient doesn't search Google. Their GP refers them. The paediatric referral doesn't search Google. Their paediatrician does.

If your Google Ads campaign is built around those patients, your budget bleeds. They were never going to find you on Google in the first place. The work isn't bigger ads or a higher budget. It's a tighter, more accurate list of the physio patients who actually do search Google. Then pointing every dollar of your budget at them.

Not every ideal client is on Google. The job is knowing the difference.

How we run it

How we run Google Ads for physio clinics.

Same four steps every clinic gets, sharpened for physiotherapy.

Audit your ideal client list against Google reality.

Every physio clinic has an ideal client list. Most of those clients aren't on Google. The post-surgical patient gets a list from their surgeon. The chronic disease management plan comes from a GP. The paeds referral comes from a paediatrician. None of them type their problem into a search bar. So before we spend a cent, we strip the avatars Google can't deliver off the list. The patients who remain are the ones we point your budget at.

Build keyword groups around symptoms, not specialty.

'Lower back pain physio' is a different person to 'physio Newcastle'. Same booking on the other end. Different mindset on the way in. The first patient is in pain right now and wants relief. The second is researching, choosing, comparing. So we build separate ad copy and separate landing messages for each. Same campaign, two doors in.

Filter out the searches that don't pay.

Bulk billing. Brand-name competitors. Personal trainers. Pilates instructors. Search terms that look related but never convert for fee-paying physio clinics. Most agencies leave them in. We strip them out before launch and keep stripping them out every week.

We report on bookings. Not clicks.

The dashboard tells you what each new patient costs you, broken down by the keyword that brought them in. That's the only number that matters. Click-through rate doesn't pay your rent. Bookings do.

What good looks like

What a healthy physio Google Ads account looks like.

A healthy physio Google Ads account in Australia costs $80 to $100 per new patient booking. That assumes a tight catchment, a booking page that doesn't leak, and clean keyword segmentation. We've seen it lower. We've also seen physio clinics paying well past $200 because the campaign was chasing the wrong words. The number on the screen doesn't matter. What matters is what each new patient is worth to your clinic over their first six months. That's the lens we run every account through.

Pricing

Simple, honest pricing.

No hidden fees. No long contracts. Pay for the work, pay for the spend, get the results.

Google Ads

Monthly management

$525/mo

+ GST + 15% of ad spend

One-off setup

$795

+ GST

What's in the setup

  • Strategy session
  • A clear, defined Google Ads marketing strategy
  • Conversion tracking installed
  • Keyword research
  • Full campaign build
  • Everything wired up and working before launch

Ongoing, every week

  • In your account every 24 to 48 hours
  • Measuring, refining, optimising
  • Constant split testing. Always trying to beat our best ad.
  • Monthly reporting in plain English
  • Pete in the account, not a junior or overseas VA

Minimum recommended ad budget: $500/month.

Get my free Google Ads audit
Peter Flynn, lead consultant at Clinic Mastery Marketing

Written by

Peter Flynn

Co-owner, Clinic Mastery. Co-founder, Physio Fit Adelaide.

Two-time Telstra Business Awards winner (2019, 2022). Five-time Telstra Awards judge. South Australia Top 40 Under 40 (2019).

Read more about Pete →

Common questions

The questions clinic owners ask us.

Does Google Ads work for a small physio clinic?

In most catchments, yes. The minimum we'd recommend is $500 a month in ad spend. At that level, in a well-defined suburb-level catchment, a physio clinic should expect 5 to 10 new patient bookings a month. The bigger question is usually the booking page, not the ads. If your page takes 30 seconds to book, half the spend is wasted before the patient finishes scrolling. We'll tell you the truth on that one before we ask you for a cent.

Should I run ads for post-surgical patients?

Probably not. Post-surgical patients almost always come from a surgeon's recommendation. Google search isn't part of their decision. If you've built genuine referral relationships with orthopaedic surgeons, that's your strategy. And it's a relationship game, not an ad game. We'd rather tell you when ad spend is the wrong tool than sell you a campaign that won't work.

How fast will I see results?

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

I'm already running ads. Can I keep them?

It depends. Sometimes it makes sense to replace them all and start clean. Sometimes we'll keep one or two of your current ads and run them as a control while we test new creative against them. Either way, we're always split testing. Always trying to beat our current best ad. That's how the numbers compound over the months you work with us.

What's a realistic monthly ad budget?

The minimum we'd recommend is $500/month in ad spend. Above that, it depends on the scale of your clinic and how many new patients you're trying to generate each month. We'll talk through what's right for your situation in your strategy session.

Do you lock me in?

No. We have a 30-day notice period and that's it. We don't believe in 12-month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who actually understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

Why are you better than a generic marketing agency?

Generic agencies sell ads to every industry: healthcare, real estate, e-commerce, tradies. We only work with healthcare clinics, because we are healthcare clinic owners. We've sat across from patients. We know your margins aren't infinite. We know that every dollar of ad spend has to make the needle move, because we've felt what it costs you when it doesn't. Our promise is simple: we'll spend every dollar of your ad budget as if it was our own. Because we understand what it means to a healthcare clinic owner when it isn't.

Will Pete actually run my ads, or a junior?

Pete will be running your ads. You won't be outsourced to a junior or an overseas VA. The same person you applied to work with is the person managing your account day-to-day.

Ready when you are

We'll show you exactly which physio patients you can win.

Tell us about your physio clinic. We'll come back with a one-page plan: which patient avatars we'd target, which ones we'd skip, and what 90 days of Google Ads should realistically deliver for a clinic your size. No pitch deck. No 45-minute discovery call.

Apply NowGet my free Google Ads audit

Related

We work with healthcare clinics across Australia.

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Looking for our general approach? See how we run Google Ads for healthcare clinics.