Google Ads · Audiology

Google Ads forAudiologists

Built by clinic owners, for independent audiologists. Targeting the hearing searches you can actually win in your own catchment. Measured in booked assessments, not clicks.

Most independent hearing clinics that try Google Ads walk into the same fight. The budget goes on 'hearing aids', head to head with national retail chains that spend more on television in a month than the clinic turns over in a year. The clicks are dear, the searcher is a long way from deciding anything, and the campaign gets switched off before it had a chance. The fix isn't a bigger budget. It's picking a different fight. Tinnitus, balance, hearing tests and kids' hearing get searched every week in your suburb, they carry real clinical intent, and the chains barely contest them.

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google.com

tinnitus treatment near me

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Sponsoredyourhearingclinic.com.au

Newcastle Audiology · Tinnitus & Balance

Independently owned. Tinnitus, balance and hearing assessments. Book online today.

4.9 · 312 reviews

another-audiology.com.au

Another Hearing Clinic

Welcome to our clinic. Comprehensive hearing services and devices.

national-hearing-chain.com.au

National Hearing Chain

When patients search, you win the click.

What hearing patients actually search

Nobody searches 'audiology'. They search the thing that's been bothering them.

Optimise for the profession and you'll pay Google for students, job hunters and people idly comparing devices they won't buy for another year. The searches that fill an audiology diary name a symptom, a test, or a price.

hearing test near me

hearing test cost [suburb]

audiologist [suburb]

tinnitus treatment

ear wax removal near me

balance test dizziness [city]

kids hearing test

hearing aids prices

Those eight searches cost about the same per click and are worth wildly different amounts. Hearing test is the volume entry point and it's largely price led. Tinnitus and balance are the underpriced ones: strong clinical intent, and no device sale this quarter for a chain to chase. Wax removal converts more easily than anything else and is worth the least. Hearing aids is the highest value patient in audiology and the one auction an independent clinic should not enter. We build the account in that order, not in order of search volume.

See the thinking behind one ad

Pick your specialty and the search a patient runs

You will get one real ad, written the way I write them, and the method I used to get there. No campaign structure, no keyword list, no budgets. That part is the work I do with you.

Where agencies go wrong

Most agencies put an independent hearing clinic in a fight with the chains.

Sit inside enough Google Ads accounts run by independent audiologists and the same account structure keeps turning up.

Nearly all the budget is on devices. 'Hearing aids'. 'Hearing aid prices'. 'Best hearing aids'. It's the obvious keyword because it's the thing with the money attached. It's also the one auction where a single suburban clinic bids against national retail chains with a store on every second high street and the patience to lose money on a click for a very long time.

The other problem with device searches is the clock. Hearing loss is the slowest decision in healthcare. People live with it for years before they act, and someone typing 'hearing aid prices' in March is not booking in March. They're gathering. Your ad has to survive a consideration cycle measured in seasons, and most independent budgets simply cannot fund that.

Meanwhile the searches with genuine near term intent go almost uncontested. Ringing in the ears that won't settle. Dizziness a GP has told them to get looked at. A note home from school about a hearing screen. Those people want an appointment, not a catalogue, and the chains have little reason to bid hard for them because there's no device sale attached this month.

Don't buy the fight you can't win. Buy the searches the chains have decided aren't worth their time, and own them in your own postcode.

How we run it

How we run Google Ads for audiology clinics.

Same four steps every clinic gets, sharpened for audiology.

Audit your patient list against Google reality.

Every hearing clinic runs a mix. Government funded pensioner and veteran clients. GP referred adults. Self funded device buyers. Tinnitus and balance work. Kids sent in after a school screen. A large share of that arrives through referral pathways and program eligibility, not a search bar, and no amount of ad spend changes it. We sort which patients genuinely start on Google, point the budget at those, and leave the rest to the referral work you're already doing.

Build the account around clinical searches, not device searches.

Tinnitus. Dizziness and balance. Hearing test. Kids' hearing. Ear wax. Each gets its own ad group, its own copy, and its own landing section written for what that person is actually worried about. Devices get a small, deliberately contained campaign on the long tail terms where an independent can still compete: styles, specific questions, your suburb. Not the head term. The head term belongs to whoever is happy to lose money for two years, and that isn't you.

Filter the searches that don't pay, and keep every claim provable.

Job and course searches. 'Audiologist salary'. Battery and accessory shopping. Repair queries for devices you didn't fit. The price comparison traffic that was always going to buy online. We negative those out before launch and keep stripping them weekly. On the copy itself: audiology sits outside the nationally registered health professions and self regulates through Audiology Australia certification, which loosens nothing. Australian Consumer Law governs every claim you publish, and hearing devices carry their own advertising constraints on top. The bar we write to is simple. If you can't prove it, it doesn't go in the ad.

We report on booked assessments. Not clicks.

The dashboard tells you what each new patient costs, split by which search brought them in: tinnitus, balance, test, wax, device. That split is the whole game in audiology, because those five patients are worth very different amounts to your clinic and a single blended average hides it completely. Click through rate doesn't pay your rent. Booked assessments do.

The hearing search map

Every hearing search costs about the same. None of them are worth the same.

Six searches, one auction, wildly different outcomes. What separates them is how much the patient behind them is worth to your clinic, and how hard the national retail chains are willing to fight you for the click. Independent clinics win by living in the top of this list and staying out of the bottom of it.

“tinnitus treatment”
Own this search
What the patient is worth
High. Needs a real workup
How hard the chains fight for it
Low. No device sale this quarter
Own it. The clearest clinical intent in audiology, and the chains have almost no reason to outbid you.
“balance test, dizziness”
Own this search
What the patient is worth
High. Multi visit assessment
How hard the chains fight for it
Low. Rarely bid at all
Own it. Underpriced intent with a strong clinical fit for an independent clinic.
“hearing test near me”
Own this search
What the patient is worth
Solid. Opens an episode of care
How hard the chains fight for it
Real. Often price led
Own it, with the fee published. This is the front door. Half the searchers are comparing on cost, so answer that on the page.
“kids hearing test”
Own this search
What the patient is worth
Solid. Parents follow through
How hard the chains fight for it
Low. Quiet corner of the auction
Own it. Parents acting on a school screen note book quickly and rarely shop around.
“ear wax removal near me”
Take it, don't build on it
What the patient is worth
Low. One or two visits
How hard the chains fight for it
Moderate. GP clinics compete
Take it, don't build on it. Converts more easily than anything else and is worth the least, unless the room turns it into a hearing check.
“hearing aids, hearing aid prices”
Stay out of this auction
What the patient is worth
Highest in audiology
How hard the chains fight for it
Brutal. National retail budgets
Don't enter this auction. The chains carry the loss for years and the searcher is months from deciding. Win that patient upstream instead.

Read it as one instruction. Own tinnitus, balance, hearing tests and kids' hearing in your own postcode. Take the wax work and turn it into a hearing conversation in the room. Leave the device head terms to the chains, and reach that same patient six months earlier with the clinical searches instead.

The economics

Every hearing search costs about the same. None of them are worth the same.

Audiology has the widest gap between what a search costs and what the person behind it is worth of any profession we work with. Four patients can each cost you around $80 to acquire. One is worth a single visit. One is worth years of care. The search term is the only thing that tells you which one you just bought.

Cost to acquire a new patient

$65 to $95

The band a well run independent audiology account holds across a tight catchment.

Typical initial assessment

$250

The default we use in our own calculators for an Australian audiology first appointment.

Visits per patient

Around 4

What we model an episode of care on, before any device fitting and review work.

Hearing test is the front door, and a good share of it is price led. It's the highest volume search in audiology and plenty of the people typing it are comparing fees before anything else. That's fine. It still puts someone in your booth for a real assessment, and at $65 to $95 to acquire against a $250 initial, the first appointment pays for itself on the day. It just means the account can never be judged on that one keyword.

Tinnitus and balance are the underpriced intent in this profession. Someone searching for ringing that won't stop, or for why the room spins when they roll over in bed, has a problem an independent audiologist is genuinely well placed to work up. The national chains have almost no reason to outbid you for it, because there's no device sale attached this quarter. Softer competition, sharper intent, and a patient who needs more than one appointment. That's where we build the account.

Ear wax converts more easily than anything else in the account and is worth the least. One or two visits, sorted, gone. Nothing wrong with that and it's a lovely way to meet someone. Just know that an account which looks cheap because it's full of wax bookings is not the same account as one full of tinnitus and balance work, even when the number at the top is identical. What turns wax into value is the conversation in the room, because the person sitting in that chair with blocked ears is very often overdue for a hearing check they've been putting off for years.

And hearing aids are not a keyword you win on price. That patient carries the highest lifetime value in audiology, which is exactly why the auction is brutal: the retail chains treat it as an acquisition cost they'll happily carry for years. An independent bidding the head term is buying the dearest clicks on the page from people who are months from deciding. Independents win device work upstream instead, by being the clinic that assessed their tinnitus, tested their hearing properly and told them the truth. The device conversation happens in your room, not in an ad.

What good looks like

What a healthy audiology Google Ads account looks like.

A healthy audiology Google Ads account in Australia costs $65 to $95 per new patient booking. That's lower than most of allied health for one reason: the clinical searches are cheap, because the chains aren't fighting for them. It assumes a tight catchment, an assessment page that lets someone book without ringing, and a campaign that isn't quietly funnelling half the budget into device head terms. We've seen independent clinics sit comfortably under $70 on tinnitus and balance. We've also seen accounts past $250 a patient, and every one of them had 'hearing aids' switched on. The number on its own means nothing. Set against a typical initial assessment around $250 and roughly four visits across an episode of care, the first appointment covers the acquisition several times over. That's the lens we run the account through.

Pricing

Simple, honest pricing.

No hidden fees. No long contracts. Pay for the work, pay for the spend, get the results.

ROI calculator

See your return before you spend a cent.

What is your profession?

Your average appointment fee

What the patient pays you per visit

Your PVA

Average number of visits per patient

Monthly ad spend

Your media budget, separate from management fees

Select your specialty above to see your numbers.

Google Ads

Monthly management

$525/mo

+ GST + 15% of ad spend

One off setup

$795

+ GST

What's in the setup

Strategy session
A clear, defined Google Ads marketing strategy
Conversion tracking installed
Keyword research
Full campaign build
Everything wired up and working before launch

Ongoing, every week

In your account every 24 to 48 hours
Measuring, refining, optimising
Constant split testing. Always trying to beat our best ad.
Monthly reporting in plain English
Pete in the account, not a junior or overseas VA

Min. ad budget: $500/mo

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Written by

Pete Flynn

Co-owner, Clinic Mastery. Co-founder, Physio Fit Adelaide.

Two-time Telstra Business Awards winner (2019, 2022). Five-time Telstra Awards judge. South Australia Top 40 Under 40 (2019).

The questions clinic owners ask us.

How much do Google Ads cost for audiologists?

Ad spend starts at $500 a month for a suburb catchment, plus our management fee. The number to hold us to is the cost to acquire a new patient, which should land at $65 to $95 in a healthy independent audiology account. Against a typical initial assessment around $250, the first appointment covers the acquisition and everything after it is margin. Ask any agency to show you that number split by search term rather than as one blended average. In audiology that split is the whole story, because a wax booking and a tinnitus booking cost roughly the same and are worth nothing like the same.

Do Google Ads work for audiology clinics?

Well, as long as the account chases clinical searches. Hearing test, tinnitus, balance and dizziness, kids' hearing and ear wax are all searched in a normal suburban catchment every week, they carry clear intent, and the auction is far softer than physio or psychology. Where it stops working is the device head terms and the government funded side of your book. Program eligible pensioner and veteran clients mostly arrive through referral, word of mouth and existing relationships rather than a search bar, so if that's the bulk of your clinic, ads are a supplement and not your growth lever. We'll tell you that before you spend anything.

Should an independent audiology clinic bid on hearing aids keywords?

Not on the head terms. 'Hearing aids' and 'hearing aid prices' are among the most contested keywords in Australian healthcare, because the national retail chains will happily pay for a click from someone who might buy in eighteen months. An independent clinic can't outspend that and shouldn't try. What does work is a small, tightly contained device campaign on the long tail: specific style and technology questions, and searches that name your suburb. The bulk of the budget belongs on the clinical searches that bring the same person to you six months earlier, before they've decided where to buy.

Do I have to be the cheapest hearing test in the suburb to win bookings?

No, and racing the chains to the bottom is a poor plan for an independent. A meaningful share of hearing test searches are price led, so the page they land on has to answer the fee question straight away instead of hiding it behind a phone call. But what actually wins the booking is what the patient gets for the money: how long the appointment runs, who they'll see, what gets assessed, and whether they leave understanding their own hearing. Published fees plus a genuinely better assessment beats being cheapest nearly every time.

How fast will I see results?

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

I'm already running ads. Can I keep them?

It depends. Sometimes it makes sense to replace them all and start clean. Sometimes we'll keep one or two of your current ads and run them as a control while we test new creative against them. Either way, we're always split testing. Always trying to beat our current best ad. That's how the numbers compound over the months you work with us.

What's a realistic monthly ad budget?

The minimum we'd recommend is $500/month in ad spend. Above that, it depends on the scale of your clinic and how many new patients you're trying to generate each month. We'll talk through what's right for your situation in your strategy session.

Do you lock me in?

No. We have a 30-day notice period and that's it. We don't believe in 12-month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who actually understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

Why are you better than a generic marketing agency?

Generic agencies sell ads to every industry: healthcare, real estate, e-commerce, tradies. We only work with healthcare clinics, because we are healthcare clinic owners. We've sat across from patients. We know your margins aren't infinite. We know that every dollar of ad spend has to make the needle move, because we've felt what it costs you when it doesn't. Our promise is simple: we'll spend every dollar of your ad budget as if it was our own. Because we understand what it means to a healthcare clinic owner when it isn't.

Will Pete actually run my ads, or a junior?

Pete will be running your ads. You won't be outsourced to a junior or an overseas VA. The same person you applied to work with is the person managing your account day-to-day.

Ready when you are

We'll show you which hearing searches you can actually win.

Tell us about your audiology clinic. We'll come back with a one page plan: which clinical searches we'd own in your catchment, how far we'd stay out of the device auction, and what 90 days of Google Ads should realistically deliver for a clinic your size. No pitch deck. No one hour discovery calls that add no value whatsoever.

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We work with healthcare clinics across Australia.

Google Ads for other specialties

Other services for Audiology clinics

Looking for our general approach? See how we run Google Ads for healthcare clinics.

Where we work

We run Google Ads for clinics in every major Australian city. Each city guide covers local cost per booking ranges, catchment patterns, and the specialty mix we see there: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Hobart. Or browse every city we cover.