Case study · Physiotherapy · Sydney, NSW
Marketing at 4D Health and Performance barely existed. David had thrown together a quick Google campaign at $20 a day, with no way to track a lead, and it slid onto the too hard list. We rebuilt Google Ads, built landing pages and wired up conversion tracking, with the ads rolling within a week. By David's count, new patient enquiries went from 10 to 15 a week to 20 to 30. Word of mouth held steady while Google and social referrals grew, all on under $1,000 a month in ad spend.
ads.google.com / overview
Inside the first year
2x
New patient enquiries
Physiotherapy · Sydney, NSW
1 week
From starting to ads rolling
Real client. Real numbers.
2x
New patient enquiries
From 10 to 15 a week to 20 to 30, David's count
1 week
From starting to ads rolling
His words, not ours
$20
A day, the old campaign
Set and forgotten, with nothing tracked
Growing
Where the books sit today
On under $1,000 a month in ad spend
A week of enquiries, before and now
Before, a typical week
10to15enquiries
Solid blocks to 10, lighter blocks for the weeks that run up to 15.
Now, a typical week
20to30enquiries
Solid blocks to 20, lighter blocks for the weeks that run up to 30.
David's own count of new patient enquiries in a typical week, before we started and now. Not a tracked ad account figure.
The starting position
Marketing at 4D Health and Performance barely existed, and that is David's own description. He had thrown together a quick Google search campaign, but had no way to track leads and no idea how to optimise keywords or build strong campaigns. It ran at $20 a day, with no way to tell whether anyone was booking from it, or even seeing it.
They had tried before. An agency focused on SEO, then their own campaigns, with little success either way. In David's words, it just became another task on the too hard list.
The clinic had grown largely off word of mouth and professional referrals, so ads felt optional. Cost nearly stopped him going ahead too. What changed his mind was working with Clinic Mastery and understanding what effective marketing could do: if money was going into it, he wanted someone to set it up and do it properly.
What we did
The old campaign was $20 a day, set and forgotten. We rebuilt it properly, structured around the patients the clinic actually wants. David's version of the timeline: Pete came in and had the ads rolling within a week.
4D Health and Performance covers physiotherapy, chiropractic, exercise physiology and high performance training. One generic website page was never going to carry paid traffic for all of that. The campaigns got landing pages built to match what the person searching actually wants.
No tracking was the reason ads sat on the too hard list in the first place. You cannot manage what you cannot see. Now the enquiries the campaigns produce are counted, which is what makes the reporting worth reading.
This is the part David says stands out. He knows every month exactly where the money went, what was effective and what wasn't. And when he wants changes, they get actioned almost immediately.
Off the too hard list
Before
Another task on the too hard list
$20 a day, set and forgotten
No way to track a lead
No idea if anyone even saw the ads
Now, every month
A report David actually reads, then acts on
Where the money went, every month
What was effective, what wasn't
Changes actioned almost immediately
Then the loop runs again the next month.
Both columns are David's own words of how it ran before and how it runs now.
The numbers
Every figure in this table is David's own count and his own words, not our ad account reporting. Enquiries in a typical week doubled. The referral channels the clinic grew up on held steady, which means the growth came on top of them rather than instead of them.
Metric
Before
After
Change
New patient enquiries in a week
Before
10 to 15
After
20 to 30
Google and social media referrals
Before
Untracked
After
Growing steadily
Word of mouth and professional referrals
Before
Steady
After
Steady
Knowing where the money went
Before
No way to tell
After
Every month, line by line
Ad spend
Before
$20 a day
After
Under $1,000 a month
Where the growth came from
Before, a typical week
10 to 15 enquiries
Now, a typical week
20 to 30 enquiries
The grey base is the referral flow the clinic grew up on, still there. The purple segment is what the campaigns added on top of it.
Drawn from David's counts and his description: enquiries went from 10 to 15 a week to 20 to 30, with word of mouth and professional referrals steady while Google and social grew. The split is his read of the mix, not tracked channel attribution. Bars use the high end of both his ranges.
Working with the Clinic Mastery team and the marketing team in particular has freed up my time to focus on the internal workings at my clinic. Having a professional team who all know and understand what we do and the services we offer has meant I don't have to worry about the quality of the ads. Highly recommend.
What's next
The plan from here does not change much, because the point is that it runs without David managing it. Spend stays under $1,000 a month while the enquiry flow holds, the monthly reporting keeps naming what worked and what did not, and changes keep getting actioned as he calls them. The books are growing, and the next move on budget happens when the books ask for it.
Ready when you are
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Looking for our general approach? See how we run Google Ads for physiotherapy clinics.