Case study · Podiatry · New Lambton, NSW
Achieve Podiatry · 1 to 2 years in
Justin knew digital marketing mattered. He just did not know where to start, and in his words he felt overwhelmed by it all. A little doing it himself was as far as it got, and it cost him time and, more so, enquiries. He had known Pete for many years, and hearing him on the Clinic Mastery podcast was the final push. We took on his Google Ads, landing pages and conversion tracking, and explained it as we went. By Justin's count, Achieve Podiatry went from 5 to 7 new patient enquiries a week to 10 to 15, on under $1,000 a month in ad spend.
ads.google.com / overview
1 to 2 years in
2x
New patient enquiries a week
Podiatry · New Lambton, NSW
$1,000
A month in ad spend, under
Real client. Real numbers.
2x
New patient enquiries a week
From 5 to 7 to 10 to 15, Justin's count
$1,000
A month in ad spend, under
His answer: under $1,000 a month
Steady
Where the books sit today
A steady flow, his words
1 to 2
Years working together
His answer, 1 to 2 years
A week of enquiries, counted one by one
Before, a typical week
5 to 7enquiries
5 solid, the bottom of his range. 2 outlined, up to the top of it at 7.
Now, a typical week
10 to 15enquiries
10 solid, the bottom of his range. 5 outlined, up to the top of it at 15.
Monthly ad spend, while the count doubled
Under $1,000
Justin's own count of new patient enquiries in a typical week, and his own answer on spend, from his story. It is not tracked ad account data, and he did not split the count by source: the clinic always had consistent and varied enquiries, and he describes Google Ads as adding a more steady trickle.
The starting position
Achieve Podiatry in New Lambton is an established business, and in Justin's words it has always had consistent and varied new patient enquiries. The gap was digital marketing, and he knew it.
Before we met, he says he always felt a little bit regretful and shameful towards himself for not focusing on it properly. The truth, in his words, was that he didn't know where to start and felt overwhelmed by it all. What he had tried was a little doing it himself.
He puts the cost in two parts. Mostly time, and more so a lack of enquiries. In a typical week, by his count, the clinic took 5 to 7 new patient enquiries.
The decision was not a hard one. Justin has known Pete for many years and watched his journey, and listening to him on the Clinic Mastery podcast was the final thing that helped him jump across. In his words, nothing really stopped him from going ahead.
What we did
He is a business owner and a clinician, with family and everything else that goes along with running a busy practice. Digital marketing, in his words, is very effortful and painful to do at times. So it moved to someone he knows and trusts, and who gets it.
Achieve Podiatry already had a steady base of enquiries from years of being an established clinic. The Google Ads job was to add to that base, not to replace it. Justin describes what it added as a more steady trickle, and he calls it helpful.
Both sit on Justin's own list of what we worked on together. Landing pages give someone who clicks an ad a page built for what they searched. Conversion tracking ties the spend to the enquiries it brings in, so the account is judged on enquiries and not on clicks.
Justin did not want to hand the ads over and stop knowing what was happening with them. Helping educate him along the way is the main thing that stands out for him. What he wanted was succinct information and a good critical thinking partner, because he has a lot on his plate.
This is a 1 to 2 year relationship, not a launch. Justin has watched how Pete has evolved and developed how he does things for him over that time, and he calls that super helpful. We include ourselves in that: the way we ran his account at the start is not the way we run it now.
What left his plate, what stayed
Justin's plate
Business owner
Clinician
Family
Everything else that goes along with running a busy practice
Digital marketing
Handed over
Very effortful and painful to do at times.
Someone he knows and trusts
And who gets it, in his words. His digital marketing became three jobs.
Google Ads
Landing pages
Conversion tracking
What comes back to his plate
What he asked for
I do wanna know what's happening with the ads in my marketing.
What he gets
Succinct information and a good critical thinking partner.
Every phrase here is Justin's own wording from his story, lightly trimmed. The three jobs are the three he named as what we have worked on together.
The numbers
Every row in this table is Justin's own count or his own words, not our ad account reporting. New patient enquiries in a typical week went from 5 to 7 to 10 to 15, on under $1,000 a month in ad spend. He did not split that count by source, and he is clear the clinic always had consistent enquiries as an established business. That is why the books row is grey: steady before, a steady flow now.
Metric
Before
After
Change
New patient enquiries in a week
Before
5 to 7
After
10 to 15
Where the books sit
Before
Consistent, an established business
After
A steady flow
Digital marketing on his plate
Before
Effortful and painful, done himself
After
With someone he knows and trusts
Knowing what the ads are doing
Before
Didn't know where to start
After
Succinct information
For me, the digital marketing side of things is very effortful and painful to do at times. So outsourcing that to someone that I know and trust and who gets it has really been helpful. And even seeing in the time that we've worked together how he has evolved and developed how he does things for me has been super helpful.
What's next
Justin's aim is growth, for the business and for the team. The steady flow has given him more confidence as a business owner to keep growing, knowing the clinic can fill the appointments it needs. From here the job is to keep Google Ads adding to that flow on under $1,000 a month, keep the tracking honest, and keep the updates as succinct as he asked for them.
Ready when you are
We'll show you what your clinic's version of this looks like.
Tell us about your clinic. We'll come back with a one-page plan: which patients to target, which to skip, and what 90 days should realistically deliver.
More testimonials
we've seen extraordinary growth in the last year or two, and Pete and his marketing and guidance have been a big part of that. It's really enabled us to start to achieve the kind of things we wanna do.
Pete’s single-handedly built my Google Ads into a reliable, consistent source of new patients, without me having to think about it. When I had to step away from the business for 6 months, he kept the Ads running like it was his own. It’s let me expand with confidence, both in staff, locations and going multidisciplinary. If you’re a clinic owner on the fence, just do it. Less stress, more time back, and Pete’s great!
Pete has been fantastic to work with. I didn't have the time or expertise to manage Google Ads myself, so having Pete manage our campaigns has made the whole process easy and stress free. He's always available to answer questions, provides clear reporting, and continually optimises the campaigns based on the data. Most importantly, the ads have delivered great results for our business and allowed me to focus on other aspects of running the clinic. I'd highly recommend Pete to anyone considering Google Ads.
More stories
Looking for our general approach? See how we run Google Ads for podiatry clinics.