Case study · Physiotherapy · Cromer, NSW
Steve had someone doing his Google AdWords before we met. The budget was managed at around $600 to $700 a month, the person running it cost another $200 to $300, and Steve is honest that he is not sure how well it was working at the time. When he joined Clinic Mastery, moving the ads across to Pete felt like the obvious choice, because that is where he saw one of Pete's main strengths. We took the campaign over, changed it, and stayed focused on finding the right keywords and the right campaign to grow the business. By Steve's count, new patient enquiries went from 3 to 5 a week to 8 to 10, on under $1,000 a month in ad spend. The books are growing, and some of the pressure has come off.
ads.google.com / overview
6 to 12 months in
2x
New patient enquiries
Physiotherapy · Cromer, NSW
$1,000
A month in ad spend, under
Real client. Real numbers.
2x
New patient enquiries
From 3 to 5 a week to 8 to 10, Steve's count
$1,000
A month in ad spend, under
His figure, 6 to 12 months in
3 to 5
Enquiries a week, before
With someone else running the AdWords
Growing
Where the books sit today
Steve's word, with some of the pressure off
The gap between the two weeks
New patient enquiries in a week, on a 0 to 10 scale. Steve's count, given as ranges because that is how he gave them.
Before, a typical week
3 to 5a week
Now, a typical week
8 to 10a week
The two ranges never touch. The best week the old arrangement brought was 5 enquiries. The slowest week now brings 8.
Both ranges are Steve's own count from the story he gave us. Not our ad account reporting.
The starting position
Steve is upfront about the marketing before we met: he had someone doing his Google AdWords, and that was the arrangement. The budget was managed at around $600 to $700 a month. The individual running it cost another $200 to $300 a month on top.
Was it working? Steve is honest about that too. I'm not sure how well that was working at the time, is how he puts it. Definitely better is how he thinks things compare now, and those are his words as well.
The decision did not need agonising over. When Steve joined Clinic Mastery, moving the AdWords across to Pete felt like the obvious choice, because that is where he saw one of Pete's main strengths. Nothing really stopped him going ahead. He felt the clinic needed to make a change, and that is what he did.
What we did
Steve had someone looking after the AdWords at $200 to $300 a month, on a managed budget of around $600 to $700. When he joined Clinic Mastery, the campaign moved across to Pete. He felt the clinic needed to make a change, and that is the change he made.
Steve's own summary of the work: Pete changed his AdWords campaign and made it more beneficial. That meant not simply running what the previous person had built. The campaign the clinic runs now is not the campaign we inherited.
What stands out for Steve about how we worked together is focus. Pete was pretty focused in finding the right AdWords and the right campaign to help grow the business, in his words. The spend still sits under $1,000 a month by his figure, in the same neighbourhood as what the old arrangement cost all up.
The move across
Before, the old arrangement
Now, moved across to Pete
The decision sat between the two. When Steve joined Clinic Mastery, moving the AdWords across felt like the obvious choice, because that is where he saw one of Pete's main strengths. Nothing really stopped him. The clinic needed a change, and this was it.
All the figures here are Steve's own, from the story he gave us. He gave ranges and words rather than exact spends, so no bars are drawn on the money.
The numbers
Every figure in this table is Steve's own count and his own words, not our ad account reporting. A typical week used to bring 3 to 5 new patient enquiries and now brings 8 to 10, on under $1,000 a month in ad spend. The grey rows hold the old arrangement's money, and the honest row is his own read on how well it was working back then.
Metric
Before
After
Change
New patient enquiries in a week
Before
3 to 5
After
8 to 10
Monthly ad budget
Before
Around $600 to $700
After
Under $1,000
Paying someone to run the AdWords
Before
$200 to $300 a month
After
Moved across to Pete
How well it was working
Before
Not sure, at the time
After
Definitely better, he thinks
Six to twelve months in
10
enquiries in a good week now, by Steve's count. The old good week was 5.
New patient enquiries sit at 8 to 10 a week, up from 3 to 5. His count.
Where the books sit today: growing.
For the clinic, it has taken some of the pressure off.
Steve's own next step: focus on the area a little bit more, and have a look at what it is all doing.
Every line is Steve's own count or his own words from the story he gave us, including the open one. Not our ad account reporting.
Yeah, look, I've really enjoyed working with Peter. He's a good operator. He understands the industry and understands the market. You know, he changed my AdWords campaign, made it more beneficial. So overall, I was very happy with his interjection into what we were doing. And yes, I'd highly recommend him.
What's next
Steve's next step is one he named himself: focus on the area a little bit more, and have a look at what it is all doing. We would rather an owner look closely than take the numbers on faith, so that is a welcome one. The ads keep running at under $1,000 a month while the enquiry flow holds. The books are growing, and the next move on budget happens when the books ask for it.
Ready when you are
We'll show you what your clinic's version of this looks like.
Tell us about your clinic. We'll come back with a one-page plan: which patients to target, which to skip, and what 90 days should realistically deliver.
More testimonials
Working with Pete and the CM marketing team has been nothing but a dream. Not only do they give you confidence on staying AHPRA complaint but his timeline are honest and he's delivered on it every step of the way. Trusting another marketing agency has been daunting, but it's the best move we've made more growth and way less stress.
He's increased our referrals from Google by a good 25% and it's still going up, since coming across to Pete from our previous agency, and he's been more cost effective than the last agency. So I wouldn't hesitate to recommend Pete. He's an absolute weapon in this space of Google Ads.
Working with Peter has helped me grow my clinic by getting a steady stream of new clients through targeted campaigns that actually connect with our ideal clients. It's freed me up a heap of time in my week and given me confidence to plan for future growth. Pete's great to work with. He understands the needs of clinic owner because he was one himself. Highly recommend
More stories
Looking for our general approach? See how we run Google Ads for physiotherapy clinics.