Case study · Chiropractic · Maylands, WA
Maylands Healthcare Hub · 6 to 12 months in
Annabel had been through two agencies that promised the world, and she found herself constantly logging into the Google Ads account to fix their campaigns herself. Then she ran it herself, and keeping up with the constant changes and updates quickly became unmanageable. We took over the Google Ads, gave her a realistic timeframe instead of promising the world, and by her account we have not missed the mark since. New patient enquiries went from 3 a week to 8 to 10, Annabel's count, on $1,000 to $2,500 a month in ad spend. The books are growing, she has hired another physio, and the only check she does now is Pete's monthly report.
ads.google.com / overview
6 to 12 months in
8 to 10
New patient enquiries in a week
Chiropractic · Maylands, WA
3
Enquiries a week, before
Real client. Real numbers.
8 to 10
New patient enquiries in a week
Up from 3 before we started, Annabel's count
3
Enquiries a week, before
After two agencies and a DIY stint, her count
$2,500
A month in ad spend, at most
Her range: $1,000 to $2,500
Growing
Where the books sit today
Another physio hired, her account
The week, before and after
Before, a typical week
3enquiries
Now, a typical week
8 to 10enquiries
Eight solid marks are the floor of her count. The two lighter marks are the weeks that reach 10.
Both counts are Annabel's own, from the story she gave us. Not our ad account reporting.
The starting position
Before Clinic Mastery, Maylands Healthcare Hub had been through two marketing agencies that promised the world. The classic on and off tap pitch, in Annabel's words. When it came to delivering results, there was always an excuse.
The part that stuck with her is who ended up doing the work. She found herself constantly logging into the Google Ads account to fix the campaigns herself, the wording, simple negative keywords, while roughly $4,000 to $5,000 went to the agencies over two months of trial periods, for nothing. She also felt pushed into an intro offer, which she now reads as a move to flatter the metrics, and it brought in patients only keen on a quick fix.
So she tried running it herself. Keeping up with the constant changes and updates quickly became unmanageable, and the real cost was mental space, the account constantly sitting in the back of her mind.
What made her get help was simple enough: the clinic was not getting consistent results with its ideal clients, and it was taking too much of her time. What nearly stopped her was the past agencies, and the feeling she was going back to square one again.
What we did
Two agencies had run this account while Annabel logged in behind them to fix wording and negative keywords, and her own stint after them had become unmanageable. The campaign became ours to run, end to end. Her energy and time moved to other tasks in the business, her words, with faith that the ads are running well.
The agencies before had promised the world and always had an excuse. What stood out for Annabel is that Pete did the opposite: he knows the healthcare industry inside out, he gave a realistic timeframe, and he hasn't missed the mark since. Those are her words, and they are why the trust held.
The intro offer era had filled the diary with people keen on a quick fix. The brief for this campaign was the thing Annabel said was missing: consistent results with the clinic's ideal clients. By her count, a week that used to bring 3 new patient enquiries now brings 8 to 10.
The marketing used to sit constantly in the back of Annabel's mind. Now the monthly report is the only check she does, super detailed, in her words. The other confidence she names is compliance: the ads are run to stay inside AHPRA's advertising rules, which her testimonial calls out by name.
Three eras of the same account
Two agencies
Who was in the account
Still Annabel
Logging in to fix their campaigns herself, the wording, simple negative keywords, while the results came with excuses.
$4,000 to $5,000 over 2 months of trials, her estimate
Running it herself
Who was in the account
Annabel
Keeping up with the constant changes and updates quickly became unmanageable.
Mental space, the account always in the back of her mind
Now
Who was in the account
Pete
The campaign is ours to run end to end. Her only check is the monthly report, super detailed, in her words.
Her energy and time moved to other tasks in the business
Every description and every figure here is Annabel's own account of the three eras, including the $4,000 to $5,000 the agencies cost over two months. Nothing in this picture is our measurement.
The numbers
Every figure in this table is Annabel's own count and her own words, not our ad account reporting. A typical week used to bring 3 new patient enquiries and now brings 8 to 10, on $1,000 to $2,500 a month in ad spend. The grey rows are the money story: roughly $4,000 to $5,000 went to two agencies over two months of trials before we ever met, and the spend she runs now is a range she controls.
Metric
Before
After
Change
New patient enquiries in a week
Before
3
After
8 to 10
Who fixed the campaigns
Before
Annabel, logging in herself
After
Handed over
The marketing in her head
Before
Constantly in the back of her mind
After
One monthly report
Money going to marketing
Before
$4,000 to $5,000 in 2 months, to agencies
After
$1,000 to $2,500 a month in ads
The team
Before
Her hours went to the ads
After
Another physio hired
Where the books sit
Before
Inconsistent, the wrong patients
After
Growing
What the handover bought
The ads handed over
Faith that the Google Ads are running well, without her in the account.
Hours and headspace back
Lots of hours back, and way less stress. Her words, both.
Energy onto the business
Her time and energy moved to other tasks in the business, the things that grow it.
Another physio hired
The team grew as the enquiries did, her account.
The clinic building
Where the books sit today: growing.
Every link in this chain is Annabel's own account of what changed, in the order she tells it. None of it is our measurement.
Working with Pete and the CM marketing team has been nothing but a dream. Not only do they give you confidence on staying AHPRA complaint but his timeline are honest and he's delivered on it every step of the way. Trusting another marketing agency has been daunting, but it's the best move we've made more growth and way less stress.
What's next
The point of the handover, for Annabel, is where her energy goes now: other tasks that grow the business, her words, with another physio on the team and the clinic building. The ads keep running inside her $1,000 to $2,500 a month, the monthly report stays the one check she does, and the brief stays consistent results with the clinic's ideal clients. Her advice to another clinic owner sitting where she was six months ago: handing over the brand's messaging and ads felt nerve racking, and looking back she wishes she had signed on sooner, because it freed her up to focus on the things that grow the business and reduced the mental load and constant worry.
Ready when you are
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Tell us about your clinic. We'll come back with a one-page plan: which patients to target, which to skip, and what 90 days should realistically deliver.
More testimonials
Peter and the CM tram have been great to work with. They have our increased our number of new clients from Goggle Ads without increasing our ad spend, so we are not donating extra money to Goggle anymore.
Working with the Clinic Mastery team and the marketing team in particular has freed up my time to focus on the internal workings at my clinic. Having a professional team who all know and understand what we do and the services we offer has meant I don't have to worry about the quality of the ads. Highly recommend.
Clinic Mastery are really the most legit marketing company I've come across when it comes to working with clinics. They're very professional, they respond really quickly, they're very clear on what they wanna do, what you need to do. They don't oversell you the dream, but they show you the potential, which is really cool. But they also show you how to get there and how you can do it yourself with the right guidance. And yeah, Pina's been awesome to work with as I opened my eyes to a lot of things as well with the clinical world when it comes to marketing.
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