Maylands Healthcare Hub · 6 to 12 months inFrom 3 enquiries a week to 8 to 10

Marketing at 4D Health and Performance barely existed. David had thrown together a quick Google campaign at $20 a day, with no way to track a lead, and it slid onto the too hard list. We rebuilt Google Ads, built landing pages and wired up conversion tracking, with the ads rolling within a week. By David's count, new patient enquiries went from 10 to 15 a week to 20 to 30. Word of mouth held steady while Google and social referrals grew, with the ad spend still sitting under $1,000 a month.

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Mary set up a Google Ads campaign herself four years ago and never changed it. It ran at about $350 a month and, in her words, was not benefiting the clinic at all. Enquiries came from GP referrers and word of mouth, and the quiet patches had her struggling to keep the business afloat. We rebuilt Google Ads, built landing pages and wired in conversion tracking. By Mary's count, new patient enquiries went from 3 a week to 13, on under $1,000 a month in ad spend. She hired two of her first employees, their caseloads filled, and the books now sit at a steady flow.

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Brenton had tried running ads himself and cycled through a few agencies, and neither got any real cut through. Some months a couple of thousand dollars went to campaigns delivering very few, very poor quality clients, in his words. Since Pete took over, Brenton puts it at over 300 respondents booked in over the last year or two, on $1,000 to $2,500 a month in ad spend. New patient enquiries in a typical week went from 20 to 30 to 40 to 50, his count. The books sit at a steady flow, and the clinic has kept expanding while targeting the type of patients it actually wants to see.

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Three Pillar Health had been through two agencies for SEO and Google Ads, one local to Brisbane and one offshore, found through Fiverr. The first had cost per conversion at about $90. The second got it to around $30, but the scoping call with Pete found the negative keyword setup was wrong, and people who were already searching for the clinic were showing up in the ads. We rebuilt Google Ads so a conversion means a genuinely new patient, and the number Zachary reads now is one he trusts. By his count, new patient enquiries went from 5 a week to anywhere between 5 and 15, on under $1,000 a month in ad spend. The books are growing, the team is consistently busier, and a new website is being built alongside it.

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Tim could see the input and the output on every part of Equip Physiotherapy except one. Paid marketing was, in his words, this hazy mystery: a Google campaign he'd set up himself, occasional Meta ads, clicks he could see and no way to tie any of it to new bookings. We rebuilt Google Ads, built landing pages and wired in conversion tracking, and Pete explained how each piece would show its effect on the goal that mattered, new clients in the books. By Tim's count, new clients went from 7 to 9 a week to 12 to 17, on $1,000 to $2,500 a month in ad spend. The books now sit at a waitlist or booked out. The part that surprised him is how steady above expectation the bookings are, week on week.

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Travis had done the rounds before Pete: an SEO audit he actioned himself, then a good agency, and each one lifted Pathways Physiotherapy to a new level before the numbers went flat. The last plateau held for 12 months, and he wondered whether that was simply all Google Ads could do for the clinic. A chat with Pete found clear opportunities instead. We rebuilt Google Ads, built landing pages and wired in conversion tracking, with a report every month naming what worked and what did not. By Travis's count, bookings went from 21 a month to 26 and are still going up, with referrals from Google up a good 25%, on $1,000 to $2,500 a month in ad spend. Almost two years in, the books sit at a steady flow and the numbers have not plateaued yet.

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Gary is upfront that Google Ads is not his strong point, so Equilibrium Sports and Spinal always had someone looking after it. The last company felt like it was going through the motions, and the monthly report kept describing a clinic he could not see in the diary. After years inside the Clinic Mastery community, he moved the ads to Pete. We took over the Google Ads and built landing pages for the campaigns to land on. The gap between the diary and the report is smaller now, still not perfect, in his words, and the numbers mean more. The books are growing on under $1,000 a month in ad spend, and Google Ads is no longer a stress.

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Marketing at Move Into Gear Exercise Physiology was non existent, and that is Tristan's own word for it, aside from some passive social media posts. He had very briefly run Google Ads himself, got no results, and lost hours of his week that felt wasted. He reached out to Clinic Mastery wanting to grow new client numbers, and they connected him with Pete. His description of the work since is the one every busy director wants: very seamless and easy, set and forget. By Tristan's count, new patient enquiries went from 2 to 3 a week to 4 to 5, on under $1,000 a month in ad spend. The books are growing, and the clinic no longer stresses about where new clients come from.

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Stan came to us already good at one channel. His Meta ads were making good content and getting good leads, mostly for the coaching side of Santé Health. Google was the opposite: not good at all, in his words, and no one could really find the clinic there, even after two agencies had been through. We built Google Ads and landing pages, the pages he calls so good, way more efficient and to the point. By Stan's count, new patient enquiries went from 1 a week to 3, on under $1,000 a month in ad spend. The books are growing, and he has a fair few hours a week back.

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Vicky was getting burned out, and new clients were the potential bulk of the business she was struggling to reach. Newspapers, flier drops, Spotify and social media had taken money, time and sleep, without many bookings to show for it. One of her Clinic Mastery mentors, Damien, recommended a call with Pete, and cost nearly stopped her going ahead. We built Google Ads and wired in conversion tracking, and by Vicky's count new patient enquiries went from 5 a week to 10 to 12. She hired a graduate clinician, opened more days at other sites, and the clinic now runs across 6 days a week instead of 3. The books sit at a steady flow, on $1,000 to $2,500 a month in ad spend.

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Effect Exercise & Rehabilitation was an exercise physiology only clinic, and Jack was hiring their first physiotherapist. The new clinician was experienced, and the books needed filling from the first week. The Google Ads before then were self taught and small: a few conversions a month at best, with no way to tell whether a click ever became a client. We started with a video call over the existing account, rebuilt Google Ads, and wired in conversion tracking. By Jack's count, new patient enquiries went from 1 to 2 a week to 5 to 10, on under $1,000 a month in ad spend. The new physio is fully booked with a steady flow of clients week to week, a lot of them from Google Ads, and one more burden is off Jack's plate.

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Marketing at Swan Physio was listless at best, and that is Cody's own description. A few Google ads ran, nobody tracked whether the money brought anything back, and that was about the whole effort. We ran Google Ads and Meta Ads together and made every client from the marketing visible. Now Cody can see directly which clients came from it, and work backwards from those numbers to whether the spend is economical. The books are growing, and the ad spend has become a dial: turned down in the really busy patches, cranked up when a new physio needs a full diary.

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