Case study · Osteopathy · Currumbin Waters, QLD
Stan came to us already good at one channel. His Meta ads were making good content and getting good leads, mostly for the coaching side of Sante Health. Google was the opposite: not good at all, in his words, and no one could really find the clinic there, even after two agencies had been through. We built Google Ads and landing pages, the pages he calls so good, way more efficient and to the point. By Stan's count, new patient enquiries went from 1 a week to 3, on under $1,000 a month in ad spend. The books are growing, and he has a fair few hours a week back.
ads.google.com / overview
Inside the first 6 months
3x
New patient enquiries in a week
Osteopathy · Currumbin Waters, QLD
$1,000
A month in ad spend, under
Real client. Real numbers.
3x
New patient enquiries in a week
From 1 a week to 3, Stan's count
$1,000
A month in ad spend, under
His figure, with the books growing
$500
A week, the old agency
Plus a $2,000 setup, and not much change, his words
Growing
Where the books sit today
More new people, with quiet and busy weeks still
Enquiries in a week, before and now
Before, a typical week
1new patient enquiry
Now, a typical week
3new patient enquiries
That is 3x the enquiries, and it is also just two more a week. Both are true, and both are counted from a base of one, which is the honest way to say it.
Stan's own count of new patient enquiries in a typical week, before we started and now. Not a tracked ad account figure.
The starting position
Sante Health was not starting from zero. Stan was very good at the Meta ads, making good content on Instagram and getting good leads, mostly for the coaching side of the clinic. Google was the other story. Not good at all, in his words, and the biggest issue was simple: no one could really find them there.
He had already paid to try to fix it. Two agencies came and went without much result, and one of them charged $2,000 to set up and then $500 a week, for SEO work Stan calls okay but way too slow for what it cost, so they didn't stay long at all. He tried doing it himself too, but running the clinic and the Meta ads he was better at left no time to learn Google properly.
The decision came in the starting phase of the clinic. Stan knew he didn't have time to work on that aspect and learn all of it straight away, not while he was treating his own clients, bringing the money in and building the other systems. What settled it was trust: he calls Pete a very honest man who does really cool work, explains and shows what he does, and responds. Someone working in the industry made the difference.
What nearly stopped him? Maybe the small cost, maybe the timing. But the cost honestly wasn't bad at all compared to a lot of other companies, his words, and he knew straight away what we would do and could do. A pretty easy sell, if he's being honest.
What we did
The brief was the gap, not the strength. Meta already worked, so the job was Google, where two agencies and his own attempts had not cracked it. Since working together, Stan describes a nice shift: more new clients coming in, which has been awesome, his words.
A big difference to what he had done in the past, way more efficient and to the point. That is Stan's own review of the pages, not ours. And there are new ones to do from here, to see how they work, which is exactly how landing pages should be treated.
The standout for Stan, twice over, is that we have worked in the industry and know what we are talking about. Pete explains and shows what he does, and responds, which Stan calls big. No overselling the dream, showing the potential and the way to get there instead.
One engine running, one missing
Meta and Instagram
Already hisBefore
Good content, good leads, mostly for the coaching side.
What we did with it
Left alone. It was never the problem.
Before
Not good at all. No one could really find us, two agencies in.
What we did
Google Ads and landing pages built. More new clients, a nice shift.
Every state description here is Stan's own wording from his story. The channel verdicts are the shape of the work, not a measured attribution of where each enquiry came from.
The numbers
Every figure in this table is Stan's own count and his own words, not our ad account reporting. A typical week used to bring 1 new patient enquiry and now brings 3, on under $1,000 a month in ad spend. The honest notes stay in too: the team still has quiet weeks and busy weeks, and retention of the new people is okay, could be better, his words. The change he keeps naming is the one that matters at this stage, an increase in new people coming in.
Metric
Before
After
Change
New patient enquiries in a week
Before
1
After
3
Being found on Google
Before
No one could really find us
After
More new clients, a nice shift
Stan's hours in the week
Before
Spent trying to do it himself
After
A fair few hours a week saved
The old agency
Before
$2,000 setup, then $500 a week
After
Moved on, not much change seen
Monthly ad spend
Before
Varied, agency to agency
After
Under $1,000
What changed, what hasn't yet
Up, by his count
New people coming in
UpAn increase in new leads, which is really important and nice to see.
Stan's week
UpA fair few hours a week saved, which is pretty good.
The outlook
UpA bit more hope that the team can get a bit more busy.
Not yet, in his words
The team's books
Not yetNot full. Quiet weeks and busy weeks, still.
Retention of the new people
Not yetOkay, could be better.
His advice to another clinic owner covers this column: it takes time, you would want to see results quickly, and you won't. He can see the momentum and the vision.
Every line is Stan's own wording, less than six months in. Nothing here is our ad account reporting, and the not yet column is on the page because he said it and it belongs there.
Clinic Mastery are really the most legit marketing company I've come across when it comes to working with clinics. They're very professional, they respond really quickly, they're very clear on what they wanna do, what you need to do. They don't oversell you the dream, but they show you the potential, which is really cool. But they also show you how to get there and how you can do it yourself with the right guidance.
What's next
Stan's own advice to another clinic owner doubles as the plan: it takes time, you would want to see results quickly, and you won't. He can see the momentum and the vision, and in his words, in six months' time we'll be in a different situation. That is his prediction, not our promise. From here the ads keep running at under $1,000 a month, there are new landing pages to try to see how they work, and the goal stays the one he named: a busier team, fed by more new people.
Ready when you are
We'll show you what your clinic's version of this looks like.
Tell us about your clinic. We'll come back with a one-page plan: which patients to target, which to skip, and what 90 days should realistically deliver.
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Looking for our general approach? See how we run Google Ads for osteopathy clinics.