Case study · Osteopathy · Glen Iris, VIC
Equilibrium Sports and Spinal · 6 to 12 months in
Gary is upfront that Google Ads is not his strong point, so Equilibrium Sports and Spinal always had someone looking after it. The last company felt like it was going through the motions, and the monthly report kept describing a clinic he could not see in the diary. After years inside the Clinic Mastery community, he moved the ads to Pete. We took over the Google Ads and built landing pages for the campaigns to land on. The gap between the diary and the report is smaller now, still not perfect, in his words, and the numbers mean more. The books are growing on under $1,000 a month in ad spend, and Google Ads is no longer a stress.
ads.google.com / overview
6 to 12 months in
Growing
Where the books sit today
Osteopathy · Glen Iris, VIC
Smaller
The gap between report and diary
Real client. Real numbers.
Growing
Where the books sit today
On under $1,000 a month in ad spend, Gary's figure
Smaller
The gap between report and diary
Still not perfect, his words, but the numbers mean more
$1,000
A month in ad spend, under
The old company's fees alone ran $500 to $1,000 a month
6 to 12
Months working together
Osteopathy in Glen Iris
The report versus the diary
Before, the old company
A great month, high conversion rate
Not what the clinic was seeing
The gap: Wide, and nobody could explain it
Now, 6 to 12 months in
Numbers that mean more
A growing clinic he can recognise
The gap: Smaller, still not perfect, his words
Drawn from Gary's own description, as a shape, not a scale. He gave no counts for either era, and the telling part is his: the gap is smaller, not gone. Not our ad account reporting.
The starting position
Google Ads has never been Gary's strong point, and he says so himself. Equilibrium Sports and Spinal always had someone looking after that part of the business, and the last company felt like it was going through the motions. He was not really aware of what was being done in the back end.
The monthly report was the only window in, and the numbers did not match what the clinic was seeing. Some months the old company called it a great month on the strength of a high conversion rate, and the diary disagreed. To Gary it felt like there was no direction, generic and recipe like, never specific to his clinic or his brand.
The fees ran between $500 and $1,000 a month, and the money was not the worst of it. The frustration was. He wanted more clicks, greater exposure and better conversions, and what he got each month was we are working on it, it takes time.
Running it himself was never on the table, because he had heard too many horror stories of clinics burning through thousands of dollars on wasted ads. What nearly stopped him moving was cost, another setup fee, another company promising better results. Years inside Clinic Mastery settled it. He had watched their genuine desire to see everyone maximise their potential, and that made the move easy.
What we did
What Gary had before was, in his words, generic and recipe like, never specific to his clinic or his brand. The work since runs the other way: campaigns for one osteopathy clinic in Glen Iris, its brand, and the patients it wants to see. That specificity was the whole complaint, so it became the whole brief.
Paid traffic needs somewhere purposeful to land, not a homepage and hope. The campaigns got landing pages matched to what the person searching wants, so a click has a clear next step.
The old reports described a clinic Gary could not see in the room. The measure of this work is different: the gap between what the report says and what the diary shows. By his account that gap is smaller now, still not perfect, and it means the numbers mean more.
The standout for Gary is the thought process, what would I do if this was my clinic. Pete has worked in and owned a clinic, and Gary calls that insight invaluable. It feels, in his words, like a business partner wanting to grow the business just as intently as he does, and he has not had that from any other Google Ads company.
The filter every call runs through
What the old way handed him
The question, Gary's words
What would I do if this was my clinic?
What comes out the other side
Every line here is Gary's own description of the difference, from his story. He has yet to get this sense from any other Google Ads company he has worked with, his words.
The numbers
There are fewer counted figures in this table than in most of our case studies, because Gary's story is about whether the numbers can be believed at all. Every row is his own words, not our ad account reporting. The spend sits under $1,000 a month, his figure. The gap between the report and the diary is smaller and still not perfect, and he would rather have that real number than a great month on paper.
Metric
Before
After
Change
The gap between the diary and the report
Before
Numbers that did not match the clinic
After
Smaller, still not perfect
Where the books sit
Before
Great months on paper only
After
Growing
New patient numbers, week to week
Before
Could not really be explained
After
Some weeks great, some not so great
Google Ads as a stress
Before
Frustration, time and sleep
After
No longer a stress
How the work felt
Before
Generic and recipe like
After
A business partner
Fees to the old company
Before
$500 to $1,000 a month
After
Moved to Clinic Mastery
The weeks still vary. The rest holds
New patient numbers, week to week: some weeks great, some not so great. His words, drawn as a shape, not a count.
What holds steady underneath
Every figure and every claim here is Gary's own account: the spend under $1,000 a month, the varying weeks, and the part of the business that no longer costs him sleep. Not our ad account reporting, and never a promise about future weeks.
Having Pete work on our GA campaign has been one of the easier business decisions to make. Not only does he have a personal experience and understanding of the Allied Health sector, but he has a passion to see you succeed as if he were trying to grow his own clinic. Cant speak highly enough nor recommend his services more highly.
What's next
The books are growing and the weeks still vary, some great for new patients, some not so great, and Gary says both parts out loud. As much as he would love a guaranteed 10 new patients a week, nobody can sell him one. What he has instead is a campaign he calls in good hands, a better chance, by his read, that the people clicking through convert, and a spend that stays under $1,000 a month until the books ask for more. The next job does not change: keep the gap between the report and the diary closing, and keep the numbers meaning something.
Ready when you are
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More testimonials
Pete’s single-handedly built my Google Ads into a reliable, consistent source of new patients, without me having to think about it. When I had to step away from the business for 6 months, he kept the Ads running like it was his own. It’s let me expand with confidence, both in staff, locations and going multidisciplinary. If you’re a clinic owner on the fence, just do it. Less stress, more time back, and Pete’s great!
Pete has been fantastic to work with. I didn't have the time or expertise to manage Google Ads myself, so having Pete manage our campaigns has made the whole process easy and stress free. He's always available to answer questions, provides clear reporting, and continually optimises the campaigns based on the data. Most importantly, the ads have delivered great results for our business and allowed me to focus on other aspects of running the clinic. I'd highly recommend Pete to anyone considering Google Ads.
Clinic Mastery are really the most legit marketing company I've come across when it comes to working with clinics. They're very professional, they respond really quickly, they're very clear on what they wanna do, what you need to do. They don't oversell you the dream, but they show you the potential, which is really cool. But they also show you how to get there and how you can do it yourself with the right guidance. And yeah, Pina's been awesome to work with as I opened my eyes to a lot of things as well with the clinical world when it comes to marketing.
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