Case study · Psychology · Sydney, NSW
Before Clinic Mastery, marketing at MDMH Clinic ran through an overseas company at about $800 a month, plus the cost of the ads themselves, and Tinashe couldn't say what any of it was actually producing. The clinic had tried doing it themselves, tried the overseas company, and tried doing nothing. We rebuilt Google Ads for an Australian psychology clinic and wired in conversion tracking. The wording in the ads is more polished and targeted now, and how potential clients find the clinic seems clearer, Tinashe's words. The books sit at early days, on under $1,000 a month in ad spend. And the part that matters most personally: Tinashe doesn't have to do it.
ads.google.com / overview
6 to 12 months in
$800
A month, the old service
Psychology · Sydney, NSW
3
Approaches tried before
Real client. Real numbers.
$800
A month, the old service
The overseas company's fee, before the ads themselves
3
Approaches tried before
Doing it themselves, an overseas company, doing nothing
Early days
Where the books sit today
Tinashe's words, on under $1,000 a month in ad spend
6 to 12
Months working together
Google Ads and conversion tracking, rebuilt in that window
Every way a clinic can run its marketing
Doing it themselves
TriedMissed the mark on most occasions, in Tinashe's words.
An overseas company
TriedSEO and ads for about $800 a month, plus the cost of the ads. The company never fully understood the business, and meaningful outcomes were hard to see.
Doing nothing
TriedThe clinic tried that too. The books had to grow without help.
Handed to people who already know health businesses
NowGoogle Ads rebuilt and conversion tracking wired in, with the ads in alignment with the profession and the goals of the business. Tinashe's words on why this one made perfect sense.
Every description above is Tinashe's own account from the story brief, including the $800 a month. Nothing here is our measurement.
The starting position
The marketing before ran through an overseas company, doing SEO and ads for about $800 a month, plus the cost of the ads on top. In Tinashe's words, the company never fully understood what the business was about or how it needed to do things. Whether any meaningful outcomes were coming back, nobody could say. Even understanding what was really happening was a challenge.
MDMH Clinic had tried the other routes too. Doing it themselves, which missed the mark on most occasions. And doing nothing at all. Every version cost the same three things: money, time in the back and forth, and sleep, the peace of mind of knowing whether it was being taken care of or not.
What moved Tinashe was that Clinic Mastery already knows health based businesses. Being a CM member meant close access to updates and information, and ads in alignment with the profession and the goals of the business. One worry nearly stopped the decision: that it would be all the same thing as before, with no real meaningful outcomes for where the money was going or how it was actually translating into claims.
What we did
The old campaigns came from a company that never fully understood the business. The rebuild started by naming what wasn't working previously and what needed to change, and the adjustment was made in alignment with what works in Australia for the type of business Tinashe runs. Those are the parts of the process Tinashe calls out.
The old worry was where the money was going and how it was actually translating into claims. Tracking is the answer to that worry. The enquiries the campaigns produce get counted, so the question has data behind it instead of a guess.
The change Tinashe noticed first: the wording became more polished and targeted. The information, and how potential clients could find the clinic, seemed clearer as well. Exactly the gap an overseas company that didn't understand the business was never going to close.
Tinashe is upfront about sometimes being confused about how it all works, and grateful not to have to have it all figured out. That is the arrangement working as intended. The people doing it are well aware of how marketing health services works in Australia, and Tinashe doesn't have to do it.
Why the rebuild worked where the old service missed
Australia
In line nowHow marketing health services actually works here.
The profession
In line nowAds relevant to psychology, not generic clinic copy.
The goals of the business
In line nowWhat the marketing was for, named before it ran.
The three tracks are Tinashe's own criteria from the story brief, in Tinashe's own framing. No ad account data is drawn here.
The numbers
Every figure in this table is Tinashe's own count and own words, not our ad account reporting. This story is early days by Tinashe's own description, so the honest rows sit right beside the good ones. The old service cost about $800 a month before the ads themselves. The ad spend now sits under $1,000 a month, and the process is more efficient financially than the previous service, in Tinashe's words.
Metric
Before
After
Change
New patient enquiries in a week
Before
5
After
Not sure yet
What the marketing service cost
Before
About $800 a month, plus the ads
After
More efficient financially
Who runs the marketing
Before
An overseas company, or nobody
After
People who know Australian healthcare
The ad wording
Before
Missed the mark on most occasions
After
More polished and targeted
Sleep and peace of mind
Before
Costing both
After
Taken care of
Save time, reduce stress and save money
Time
Before
Quite a bit of it, in the back and forth with the overseas company.
Now
I don't have to do it. Tinashe's words, and the whole row in them.
Peace of mind
Before
Costing energy and sleep, not knowing whether it was being taken care of or not.
Now
Trust that the people doing it know how marketing health services works in Australia.
Money
Before
$800a month
The old service, each month, before the cost of the ads themselves.
Now
A more efficient process financially than the previous service, in Tinashe's words.
The $800 a month and every phrase above are Tinashe's own account from the story brief, lightly trimmed. Nothing here is tracked by us.
If your time and peace matter then this is an opportunity to have highly skilled hands take the reigns so you can get back to doing what only you can (and love) to do.
What's next
Early days is Tinashe's own description of the books, and the plan respects it. The spend stays under $1,000 a month while the enquiry count builds into a number Tinashe can quote, the way the old count of 5 a week was quotable. The tracking is in now, so when that number firms up it will be a real one. And the arrangement stays as it is: Tinashe runs the clinic, and the marketing stays in hands that know how it works in Australia.
Ready when you are
We'll show you what your clinic's version of this looks like.
Tell us about your clinic. We'll come back with a one-page plan: which patients to target, which to skip, and what 90 days should realistically deliver.
More testimonials
Before working with Peter, I honestly knew very little about marketing, Google Ads or how to run effective campaigns. He has made a world of difference to our clinic’s online visibility, which has had such a positive impact on our growth. Peter is fantastic to work with. He explains everything clearly, is always happy to answer questions and genuinely looks after your ads as though they were for his own clinic. I have felt very supported throughout the entire process and would highly recommend him to any clinic owner wanting to improve their marketing and grow their practice.
Outsource your marketing to someone who is better at it than you. You are good at running a clinic, but you're unlikely to also be a marketing whiz, so hand it over to someone who is.
Pete has been running two separate campaigns for us for two different disciplines and has managed to substantially increase leads, improve lead quality and reduce our overall ad spend all at the same time. It's been really successful for us and we're super grateful for his help.
More stories
Looking for our general approach? See how we run Google Ads for psychology clinics.